只有在新冠肺炎疫情期间,业绩下滑50%才会被当作成绩。
而这正是约翰•齐默所面对的现实。作为共享出行企业Lyft的总裁兼联合创始人,齐默表示,在公司经营最困难的时期,业绩暴跌达75%之多,为了应对危机,今年早些时候,公司不得不裁撤了约17%的员工。
不过齐默依然保持着乐观的态度。本周,在做客“Reinvent”节目、探讨如何在疫情搅乱的世界里生存下去时,他说:“我们曾经战胜过比现在更严重的危机,因此我们完全有信心,也有能力度过这次难关。”。
“Reinvent”节目的一位主持人赖新基称Lyft为“九命公司”,在一次次危机之后,Lyft总能够重新振作起来。
与劲敌Uber的对抗便是它顽强生命力的证明之一。齐默说,2016年,当Uber募集到超过30亿美元的资金后,就有人说Lyft不是Uber的对手,而在疫情爆发前,Lyft正在“向实现盈利大步迈进”。
“凤凰涅槃,浴火重生。” 他说,“我坚信,疫情之后,Lyft将会变得更加强大。”
齐默认为,由于民众希望“获得那种团聚的感觉”,疫情过后陆路出行的需求或将有所提升。
目前,乘客量已经出现回升。齐默表示,一线员工等人群现在使用Ltfy的频率已经高于疫情前的水平。公司的共享单车项目也是一个亮点,骑乘人数也已经超过疫情前水平。
与Uber不同,Lyft尚未将业务拓展到外卖送餐等领域。齐默说:“我们认为,这个世界不需要Lyft去做这些事情,而且这方面也不是我们的专长。我们还是要专注做好出行业务,尤其是要深耕个人出行业务。”
不过,他也指出Lyft对借助外卖业务帮助司机增加收入很感兴趣。据其介绍,一些零售商和餐厅表示自己不想拿出订单金额的20%至30%付给Uber Eats这样的公司。齐默补充说:“他们找到我们,问我们是否有办法帮助他们给客户送餐。”
除乘客数量急剧减少外,Lyft等共享出行企业还同时面临着巨大的监管障碍。加利福尼亚州议会去年通过了一项法案,要求从事零工经济的企业像对待雇员而不是承包商那样对待自己的员工。Lyft、Uber则与其他公司一道发起了22号提案,试图推翻前述法案。
赖新基指出,无论22号提案是否能够得到通过,在某个时间点,像Lyft这样的公司肯定会受到更多监管。他说:“即便去年11月没有立法,这也是迟早的事情,区别无非就是时间和方式而已,而且监管还会越来越强。”(财富中文网)
译者:梁宇
审校:夏林
只有在新冠肺炎疫情期间,业绩下滑50%才会被当作成绩。
而这正是约翰•齐默所面对的现实。作为共享出行企业Lyft的总裁兼联合创始人,齐默表示,在公司经营最困难的时期,业绩暴跌达75%之多,为了应对危机,今年早些时候,公司不得不裁撤了约17%的员工。
不过齐默依然保持着乐观的态度。本周,在做客“Reinvent”节目、探讨如何在疫情搅乱的世界里生存下去时,他说:“我们曾经战胜过比现在更严重的危机,因此我们完全有信心,也有能力度过这次难关。”。
“Reinvent”节目的一位主持人赖新基称Lyft为“九命公司”,在一次次危机之后,Lyft总能够重新振作起来。
与劲敌Uber的对抗便是它顽强生命力的证明之一。齐默说,2016年,当Uber募集到超过30亿美元的资金后,就有人说Lyft不是Uber的对手,而在疫情爆发前,Lyft正在“向实现盈利大步迈进”。
“凤凰涅槃,浴火重生。” 他说,“我坚信,疫情之后,Lyft将会变得更加强大。”
齐默认为,由于民众希望“获得那种团聚的感觉”,疫情过后陆路出行的需求或将有所提升。
目前,乘客量已经出现回升。齐默表示,一线员工等人群现在使用Ltfy的频率已经高于疫情前的水平。公司的共享单车项目也是一个亮点,骑乘人数也已经超过疫情前水平。
与Uber不同,Lyft尚未将业务拓展到外卖送餐等领域。齐默说:“我们认为,这个世界不需要Lyft去做这些事情,而且这方面也不是我们的专长。我们还是要专注做好出行业务,尤其是要深耕个人出行业务。”
不过,他也指出Lyft对借助外卖业务帮助司机增加收入很感兴趣。据其介绍,一些零售商和餐厅表示自己不想拿出订单金额的20%至30%付给Uber Eats这样的公司。齐默补充说:“他们找到我们,问我们是否有办法帮助他们给客户送餐。”
除乘客数量急剧减少外,Lyft等共享出行企业还同时面临着巨大的监管障碍。加利福尼亚州议会去年通过了一项法案,要求从事零工经济的企业像对待雇员而不是承包商那样对待自己的员工。Lyft、Uber则与其他公司一道发起了22号提案,试图推翻前述法案。
赖新基指出,无论22号提案是否能够得到通过,在某个时间点,像Lyft这样的公司肯定会受到更多监管。他说:“即便去年11月没有立法,这也是迟早的事情,区别无非就是时间和方式而已,而且监管还会越来越强。”(财富中文网)
译者:梁宇
审校:夏林
Only during COVID-19 is a 50% decline in business considered progress.
But that’s exactly the environment that John Zimmer, president and cofounder of Lyft, says the ride-sharing company is facing. At its worst, business was down 75%, he says, and the company had to reduce its workforce by about 17% earlier this year.
And yet Zimmer remains optimistic. “We’re in a very strong position to weather this storm, and the storms that we have weathered previously were much more difficult,” he says on this week’s episode of Reinvent, a podcast about fighting to thrive in a world turned upside down by COVID-19.
Reinvent cohost Adam Lashinsky describes Lyft as “the company with nine lives” that continuously faces “these knockdown moments” but keeps getting back up.
Lyft’s struggles have included facing off against its archrival, Uber. Zimmer says that when Uber raised more than $3 billion in 2016, Lyft was told it couldn’t compete. And then before the pandemic hit, Zimmer says the company was “marching toward profitability.”
“Lyft has been improved through adversity and will continue to get stronger,” Zimmer says. “And I do genuinely think we will be stronger on the other side of this.”
Zimmer thinks that there will be an increase in demand for ground transportation post-pandemic as people want “to come together to have a sense of community.”
Ridership is already creeping back up, and Zimmer says that certain demographics—like frontline workers—are using Lyft more than they were pre-pandemic. The company’s bike-sharing programs have also been a bright spot, which have surpassed pre-COVID levels of ridership.
Unlike Uber, Lyft hasn’t diversified its business into areas like food ordering and delivery. “We don’t think the world needs another one of those,” Zimmer says. “It’s also not our specialty. Our focus is on transportation—on going deep on personal transportation.”
However, he noted that delivery as a way for drivers to earn more money is interesting to the company. Lyft has heard directly from retailers and restaurants that they don’t want to pay the 20% to 30% being charged by a service like Uber Eats, he says. “They’re coming to us and saying how could we help them with delivery for their customers,” he adds.
In addition to dramatically decreased ridership, ride-share companies like Lyft are simultaneously facing big regulatory hurdles. The California state legislature passed a bill last year requiring that gig-economy companies treat their workers like employees rather than contractors. Lyft, Uber, and other companies are sponsoring a ballot initiative—Proposition 22—that attempts to override that state law.
Whether or not Prop 22 passes, Lashinsky notes that, at some point, companies like Lyft are bound to get more regulated. “If it doesn’t happen this time in November, it’ll happen increasingly in other ways in other years,” he says.