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2021年适合去纽约豪华房地产市场“捡漏”?

逃离城市的说法已经过时了。

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从2020年最后一个季度来看,纽约的豪华房地产市场应该会充满信心地迈向2021年。

房地产经纪人、奥尔山房地产公司(Olshan Realty)的总裁唐娜•奥尔山(Donna Olshan)表示,和2019年同期相比,在今年最后一季,价格超过400万美元的房屋销售额略有增加。她说:“现在看来,其中的一部分原因是人们此前未被满足的需求延续到了现在,因为我们失去了最重要的一个季度——春季。”

但她也表示,价格上涨的趋势很明显,“因为在这些成交的销售中,大部分都卖给了纽约人,或者来自纽约都会区的人——他们对纽约这一中心城市的发展势头十分看好。疫情之下,地产商给了折扣,他们又对纽约的长期前景充满信心,于是开始买房。”

当这座城市开始展望新的一年,人们便发现,还有太多的未知。疫苗推出的时间尚不明晰。业内人士都对拟议的土地税提出了质疑。而整个城市、国家、世界的经济在未来将何去何从,依然悬而未决。

但该市的豪华房产市场发展势头强劲,令专家们能够基于一些已知条件,做出乐观的预测。

“郊区热”退烧了

米勒•塞缪尔(Miller Samuel)评估机构的总裁兼首席执行官乔纳森•米勒(Jonathan Miller)说:“我对郊区的看法是,他们已经风光过了。”并补充道:“‘逃离城市’的说法已经过时了。”

他说,尽管郊区的销售额同比仍有增长,但它“不再有冲天般的势头了”。 “价格的上涨主要是由我所称的恐慌性购买(人们出于恐慌而离开城市)导致的,我不认为有什么令人信服的理由可以说明[价格上涨]还可以持续下去。”

地产研究机构UrbanDigs的首席运营官兼联合创始人约翰•沃卡普 (John Walkup)对此表示赞同。他说,今年,“搬到郊区”的旧趋势确实仍有部分延续:“相比搬到纽约市,我们往郊区搬的需求已经连续第三年有所增加了。”

沃卡普继续说,今年春天,人们狂热地从纽约搬往郊区,引得房市小爆了一波:“价格和交易量都出现激增。”

布鲁克林将持续火爆

“房屋市场十分火爆,”奥尔山说。 “在大流行期间,布鲁克林联排别墅的销量非常好。”

根据UrbanDigs的数据,预计在第四季度,布鲁克林豪宅销售的价格中位数将同比增长5.5%。 (UrbanDigs将布鲁克林的“豪华住宅”定义为价值超过200万美元的任何房型)同期签订的合同预计增长26.2%,而市售天数减少了将近一半。

总体而言,尽管失去了春季的销售旺季,但根据UrbanDigs的数据,今年布鲁克林豪华地产的销售中位价仅比去年下降了1.5%,签订的合同数仅比去年减少了12%。

沃卡普说:“这很大程度上与价格下跌有关。一百万美元可以买到更宽敞、或涨价空间更大的房子,因为一旦进入豪华地产领域,房子的价值就会涨得很快。”

需求没有减弱的迹象。

沃卡普说:“布鲁克林一定会加速发展,我看不出任何能让这种情况停止的理由。”

外国买家将出局

沃卡普说:“外国买家有点像稻草人,因为有时,他们会因为买得太多而被指责,有时又会因为买得太少而被指责。”

奥尔山说,尽管如此,许多豪华地产,尤其是像被称为“亿万富翁一条街”的曼哈顿西区五十七街的沿街公寓,主要针对的是国外市场,这是供过于求的最大原因。

她补充说:“除非疫苗的全球部署非常、非常成功,否则,我们至少不会在明年上半年看到国外市场回暖。”

曼哈顿仍然会有很多反常现象

米勒说,新的豪华公寓市场“严重供过于求”。

他说:“到2020年,我们的房产售罄时长是8.7年——这意味着要卖掉曼哈顿所有未售出的新开发公寓需要8.7年。”米勒说,到2021年,这一数字很可能会下降到7.2年,因为人们预计会有“新的房屋进入楼市”。此外,随着买家会被折扣价吸引,销量将进一步增加。

他说:“我认为,2021年的房市价格趋势是将继续下降。”

……这意味着房价可能大打折扣

这确实是个不错的说法:人们可能会发现很多正规的“捡漏”交易。唯一的问题是,哪些房子有捡便宜的机会。

奥尔山解释说:“开发商的问题是,他们会被银行或贷方牵制。”这也就意味着他们不能随心所欲地定价。这是一场买卖双方的“谈判”。哪处房产先给出折扣,就可能在买方市场占上风。

“这些谈判要花很长时间,而且开发商也会知道,买家如果从他们这儿得不到好价,就会去物色下一个地方。如果不降低价格,买家就去找下家。就这么简单。”

奥尔山说:“我们要记住,接下来的几个月,是达成协议的最佳时机。”(财富中文网)

编译:陈聪聪

从2020年最后一个季度来看,纽约的豪华房地产市场应该会充满信心地迈向2021年。

房地产经纪人、奥尔山房地产公司(Olshan Realty)的总裁唐娜•奥尔山(Donna Olshan)表示,和2019年同期相比,在今年最后一季,价格超过400万美元的房屋销售额略有增加。她说:“现在看来,其中的一部分原因是人们此前未被满足的需求延续到了现在,因为我们失去了最重要的一个季度——春季。”

但她也表示,价格上涨的趋势很明显,“因为在这些成交的销售中,大部分都卖给了纽约人,或者来自纽约都会区的人——他们对纽约这一中心城市的发展势头十分看好。疫情之下,地产商给了折扣,他们又对纽约的长期前景充满信心,于是开始买房。”

当这座城市开始展望新的一年,人们便发现,还有太多的未知。疫苗推出的时间尚不明晰。业内人士都对拟议的土地税提出了质疑。而整个城市、国家、世界的经济在未来将何去何从,依然悬而未决。

但该市的豪华房产市场发展势头强劲,令专家们能够基于一些已知条件,做出乐观的预测。

“郊区热”退烧了

米勒•塞缪尔(Miller Samuel)评估机构的总裁兼首席执行官乔纳森•米勒(Jonathan Miller)说:“我对郊区的看法是,他们已经风光过了。”并补充道:“‘逃离城市’的说法已经过时了。”

他说,尽管郊区的销售额同比仍有增长,但它“不再有冲天般的势头了”。 “价格的上涨主要是由我所称的恐慌性购买(人们出于恐慌而离开城市)导致的,我不认为有什么令人信服的理由可以说明[价格上涨]还可以持续下去。”

地产研究机构UrbanDigs的首席运营官兼联合创始人约翰•沃卡普 (John Walkup)对此表示赞同。他说,今年,“搬到郊区”的旧趋势确实仍有部分延续:“相比搬到纽约市,我们往郊区搬的需求已经连续第三年有所增加了。”

沃卡普继续说,今年春天,人们狂热地从纽约搬往郊区,引得房市小爆了一波:“价格和交易量都出现激增。”

布鲁克林将持续火爆

“房屋市场十分火爆,”奥尔山说。 “在大流行期间,布鲁克林联排别墅的销量非常好。”

根据UrbanDigs的数据,预计在第四季度,布鲁克林豪宅销售的价格中位数将同比增长5.5%。 (UrbanDigs将布鲁克林的“豪华住宅”定义为价值超过200万美元的任何房型)同期签订的合同预计增长26.2%,而市售天数减少了将近一半。

总体而言,尽管失去了春季的销售旺季,但根据UrbanDigs的数据,今年布鲁克林豪华地产的销售中位价仅比去年下降了1.5%,签订的合同数仅比去年减少了12%。

沃卡普说:“这很大程度上与价格下跌有关。一百万美元可以买到更宽敞、或涨价空间更大的房子,因为一旦进入豪华地产领域,房子的价值就会涨得很快。”

需求没有减弱的迹象。

沃卡普说:“布鲁克林一定会加速发展,我看不出任何能让这种情况停止的理由。”

外国买家将出局

沃卡普说:“外国买家有点像稻草人,因为有时,他们会因为买得太多而被指责,有时又会因为买得太少而被指责。”

奥尔山说,尽管如此,许多豪华地产,尤其是像被称为“亿万富翁一条街”的曼哈顿西区五十七街的沿街公寓,主要针对的是国外市场,这是供过于求的最大原因。

她补充说:“除非疫苗的全球部署非常、非常成功,否则,我们至少不会在明年上半年看到国外市场回暖。”

曼哈顿仍然会有很多反常现象

米勒说,新的豪华公寓市场“严重供过于求”。

他说:“到2020年,我们的房产售罄时长是8.7年——这意味着要卖掉曼哈顿所有未售出的新开发公寓需要8.7年。”米勒说,到2021年,这一数字很可能会下降到7.2年,因为人们预计会有“新的房屋进入楼市”。此外,随着买家会被折扣价吸引,销量将进一步增加。

他说:“我认为,2021年的房市价格趋势是将继续下降。”

……这意味着房价可能大打折扣

这确实是个不错的说法:人们可能会发现很多正规的“捡漏”交易。唯一的问题是,哪些房子有捡便宜的机会。

奥尔山解释说:“开发商的问题是,他们会被银行或贷方牵制。”这也就意味着他们不能随心所欲地定价。这是一场买卖双方的“谈判”。哪处房产先给出折扣,就可能在买方市场占上风。

“这些谈判要花很长时间,而且开发商也会知道,买家如果从他们这儿得不到好价,就会去物色下一个地方。如果不降低价格,买家就去找下家。就这么简单。”

奥尔山说:“我们要记住,接下来的几个月,是达成协议的最佳时机。”(财富中文网)

编译:陈聪聪

Judging by the last quarter of 2020, New York’s luxury real estate market should enter 2021 with confidence.

Sales of homes that cost more than $4 million were a little above those of the same three months in 2019, says Donna Olshan, president of luxury real estate broker Olshan Realty. “Now, some of that has to do with demand that was never met, because we lost the most important quarter—the spring,” she says.

But the tick upward is also, she says, “because most of these sales are [to] New Yorkers, or from the New York metro area, betting on the home team. They are getting COVID-19 discounts, they’re looking at the long-term prospects of New York, and they’re buying.”

As the city looks toward next year, the known unknowns loom large. The timeline of the vaccine rollouts is opaque. A proposed pied-à-terre tax, dreaded by everyone in the industry, remains possible. And the economic futures of the city, the country, and the world are up in the air.

But the city’s luxury residential market has enough momentum to make experts feel comfortable making some conditional predictions.

Suburb mania is over

“The way I think of the suburbs is that they had their moment,” says Jonathan Miller, president and chief executive officer of Miller Samuel appraisers, who adds: “The ‘fleeing the city’ narrative is already extremely dated.”

While suburban sales are still up year over year, “it’s just no longer a rocket ship of growth,” he says. “And the jump in pricing, largely caused by what I would call panic buying—where people left the city out of fear—that was front end-loaded, and I don’t see a compelling reason why that [price growth] can be sustainable.”

John Walkup, COO and co-founder of UrbanDigs, agrees. He says the move to the suburbs this year was really part of an older trend. “We were in year three in this shift to the suburbs picking up in demand, relative to New York City,” Walkup says.

This spring’s hysterical exodus to New York’s suburban areas was “a bit of a flash,” Walkup continues. “Prices and deal activity have spiked.”

Brooklyn will stay hot

“Houses were on fire,” Olshan says. “Townhouses in Brooklyn did very well during the pandemic.”

The median price for luxury home sales in the fourth quarter in Brooklyn is expected to be up 5.5% year-over-year, according to UrbanDigs data. (“Luxury” in Brooklyn is defined by UrbanDigs as anything over $2 million.) Contracts signed are up an anticipated 26.2% for the same period, and days on the market are down by nearly half.

Overall, despite the nonexistent spring sales season, this year’s median luxury sales price in Brooklyn, according to UrbanDigs, was only down 1.5% compared to last year. The number of contracts signed will only be down an estimated 12% year-over-year, according to the company's data.

“A lot of it has to do with the lower price point,” says Walkup. “A million dollars buys you a bit more space, or a Zoom room, and once you get into that luxury sector, that value grows quite a bit.”

The demand shows no signs of abating.

“Brooklyn is certainly accelerating,” Walkup says, “and I don’t see any reason for that to stop.”

Foreign buyers will keep away

“Foreign buyers are a bit of a straw man because sometimes they’re blamed for the ups, and sometimes they’re blamed for the downs,” Walkup says.

Still, many luxury buildings—particularly condominiums along the stretch of W. 57th Street known as “Billionaires Row”—“were predominantly positioned for the foreign market, and that’s where oversupply is at its greatest,” Olshan says.

“Unless the deployment of the vaccine is very, very successful, we won’t see the foreign market back” for at least the first half of next year, she adds.

Manhattan will still have too much of the wrong thing

The new luxury condominium market “is burdened with a tremendous amount of supply,” Miller says.

“In 2020 we had 8.7 years of sellout, meaning it would take 8.7 years to sell all unsold Manhattan new-development condos,” he says. That is likely to drop to 7.2 years in 2021, because there’s an anticipated “decline of new product coming into the market,” Miller says. Plus, additional sales will occur as buyers are drawn by discounted pricing, he says.

“I think in 2021 we’ll see a continued drop in price trends,” he says.

…and that means major discounts

That’s a nice way of saying there could be serious deals to be found. The only question is at which buildings.

“The problem with developers is that they are held hostage to the bank or their lenders,” Olshan explains. That means that a developer can’t just price on a whim. It’s a negotiation. Whichever buildings sort out their discounts first might have the upper hand.

“These things take a long time, and you know the buyers go where the next project is. If you don’t lower your price, they’ll move on. It’s just that simple.”

The next few months, Olshan says, “are going to be remembered as the time when it was optimal to go out and strike a deal.”

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