芯片的短缺给汽车制造业带来了沉重的打击,但这并未影响到德国高端车企的销量——在第一季度的财报中,他们依然实现了两位数的增长。
得益于中国市场的需求量再创新高,宝马在今年第一季度的销量也达到峰值,而老对手梅赛德斯-奔驰也不甘示弱,销量同样几近同期的历史最高点。
这些数字表明,自2020年的最后一季开始,经济就出现反弹,今年年初,许多企业的收入更是迎来了“开门红”。对一家汽车制造商来说,最能反映他们获利能力的指标通常就是实打实的销量,而不是净价多高,或车型有多少。
“这些创纪录的销量显示了我们今年雄心勃勃的增长目标,”宝马集团营销部门主管诺彼得(Pieter Nota)在周四的一份声明中表示。
宝马的纯电动汽车和插电式混合动力汽车的销量比预期目标翻了一番,并且已经有望在第二季度就实现全年的目标,即销售出10万辆电动汽车(包括宝马和Mini系列)。
总体而言,宝马的销量增长了36%,达到560,500辆,而它强势的竞争对手奔驰也增长了22%,达到581,300多辆,仅比2018年第一季度的历史纪录少13,000辆。
这样的增长大部分是中国市场贡献的。去年2月份疫情爆发以来,汽车销量大幅下滑,而后经济复苏,也推动汽车销量回升。这两个品牌在美国市场的表现也都很强劲,同样实现了两位数的增长——美国是仅次于中国的第二大市场。
奔驰表示,如果不是全球半导体芯片出现短缺,他们也因此面临产能的瓶颈,或许还有更大的可能。
奔驰表示,它将“继续审时度势”,并与供应商保持联系。该公司预测,从第一季度开始、尚未能精确量化的芯片短缺问题可能进一步波及到第二个季度。
宝马表示,到目前为止,它尚未因芯片问题减产。该公司在给《财富》杂志的电子邮件声明中说:“我们根据今年预期的需求量,及早下了订单,并期望我们的供应商能够如约交货。”
欧洲对新生产车辆的尾气碳排放要求相当严苛,在这样的巨大压力下,德国顶级汽车制造商都强调,自己正在加速发展电动汽车和插电式混合动力汽车,这些新能源汽车大约要占各自全球销量的十分之一。
尽管如此,把这两家车企旗下所有的低排放和零排放汽车的销量都加在一起——包括宝马,奔驰主线和Mini、Smart线——有将近13万辆,这仍然远远低于第一季度特斯拉交付的185,000辆电动汽车。
宝马刚刚将中国制造的iX3电动中型SUV加入了欧洲车型系列。与此同时,梅赛德斯几天前才开始交付首批新款EQA电动紧凑跨界车。梅赛德斯称,客户已预定约2万辆,“开头很不错”。
这一消息对公司确实有提振作用,因为本季度梅赛德斯电动车仅售出约6300辆。
今年晚些时候,梅赛德斯还将开始出售EQS豪华车,欧洲认证里程为770公里。该系列将于下周四发布。
“EQS将真正改变行业格局,”梅赛德斯销售主管布里塔·西格在一份声明中保证。
这款车将定位与特斯拉Model S竞争,目前面世已九年的Model S正加紧更新以保持竞争力。
不过,梅赛德斯EQA或宝马iX3等车型推出并不完全为了跟新贵特斯拉竞争。
欧洲汽车制造商销售新车必须达到严格的二氧化碳排放目标。如果违规罚款非常严重,曾导致通用汽车等公司完全放弃欧洲市场,而且虽然跟特斯拉无关,但很多品牌都在尽最大努力加快推出电动车以保持合规。
去年德国两大高端汽车品牌宝马和奔驰都实现了二氧化碳排放目标,主要因为推出了宝马330e xDrive和梅赛德斯GLC 300 de 4MATIC柴油款等插电式混合动力车,其中梅赛德斯新款既有传统发动机,也有电池。
然而,该项技术受到环保主义者严厉批评,因为实验数据表明混合动力车在减少二氧化碳排放方面效果差得多。很多客户没法给电池充电或做不到定期充电,最后还是继续使用传统燃油。(财富中文网)
译者:陈聪聪、冯丰
审校:夏林
芯片的短缺给汽车制造业带来了沉重的打击,但这并未影响到德国高端车企的销量——在第一季度的财报中,他们依然实现了两位数的增长。
得益于中国市场的需求量再创新高,宝马在今年第一季度的销量也达到峰值,而老对手梅赛德斯-奔驰也不甘示弱,销量同样几近同期的历史最高点。
这些数字表明,自2020年的最后一季开始,经济就出现反弹,今年年初,许多企业的收入更是迎来了“开门红”。对一家汽车制造商来说,最能反映他们获利能力的指标通常就是实打实的销量,而不是净价多高,或车型有多少。
“这些创纪录的销量显示了我们今年雄心勃勃的增长目标,”宝马集团营销部门主管诺彼得(Pieter Nota)在周四的一份声明中表示。
宝马的纯电动汽车和插电式混合动力汽车的销量比预期目标翻了一番,并且已经有望在第二季度就实现全年的目标,即销售出10万辆电动汽车(包括宝马和Mini系列)。
总体而言,宝马的销量增长了36%,达到560,500辆,而它强势的竞争对手奔驰也增长了22%,达到581,300多辆,仅比2018年第一季度的历史纪录少13,000辆。
这样的增长大部分是中国市场贡献的。去年2月份疫情爆发以来,汽车销量大幅下滑,而后经济复苏,也推动汽车销量回升。这两个品牌在美国市场的表现也都很强劲,同样实现了两位数的增长——美国是仅次于中国的第二大市场。
奔驰表示,如果不是全球半导体芯片出现短缺,他们也因此面临产能的瓶颈,或许还有更大的可能。
奔驰表示,它将“继续审时度势”,并与供应商保持联系。该公司预测,从第一季度开始、尚未能精确量化的芯片短缺问题可能进一步波及到第二个季度。
宝马表示,到目前为止,它尚未因芯片问题减产。该公司在给《财富》杂志的电子邮件声明中说:“我们根据今年预期的需求量,及早下了订单,并期望我们的供应商能够如约交货。”
欧洲对新生产车辆的尾气碳排放要求相当严苛,在这样的巨大压力下,德国顶级汽车制造商都强调,自己正在加速发展电动汽车和插电式混合动力汽车,这些新能源汽车大约要占各自全球销量的十分之一。
尽管如此,把这两家车企旗下所有的低排放和零排放汽车的销量都加在一起——包括宝马,奔驰主线和Mini、Smart线——有将近13万辆,这仍然远远低于第一季度特斯拉交付的185,000辆电动汽车。
宝马刚刚将中国制造的iX3电动中型SUV加入了欧洲车型系列。与此同时,梅赛德斯几天前才开始交付首批新款EQA电动紧凑跨界车。梅赛德斯称,客户已预定约2万辆,“开头很不错”。
这一消息对公司确实有提振作用,因为本季度梅赛德斯电动车仅售出约6300辆。
今年晚些时候,梅赛德斯还将开始出售EQS豪华车,欧洲认证里程为770公里。该系列将于下周四发布。
“EQS将真正改变行业格局,”梅赛德斯销售主管布里塔·西格在一份声明中保证。
这款车将定位与特斯拉Model S竞争,目前面世已九年的Model S正加紧更新以保持竞争力。
不过,梅赛德斯EQA或宝马iX3等车型推出并不完全为了跟新贵特斯拉竞争。
欧洲汽车制造商销售新车必须达到严格的二氧化碳排放目标。如果违规罚款非常严重,曾导致通用汽车等公司完全放弃欧洲市场,而且虽然跟特斯拉无关,但很多品牌都在尽最大努力加快推出电动车以保持合规。
去年德国两大高端汽车品牌宝马和奔驰都实现了二氧化碳排放目标,主要因为推出了宝马330e xDrive和梅赛德斯GLC 300 de 4MATIC柴油款等插电式混合动力车,其中梅赛德斯新款既有传统发动机,也有电池。
然而,该项技术受到环保主义者严厉批评,因为实验数据表明混合动力车在减少二氧化碳排放方面效果差得多。很多客户没法给电池充电或做不到定期充电,最后还是继续使用传统燃油。(财富中文网)
译者:陈聪聪、冯丰
审校:夏林
Chip shortages are playing havoc with assembly plants but didn’t prevent German premium automakers from reporting double-digit gains in car sales for the first quarter.
Boosted by record demand in China, the BMW brand posted a new all-time high in sales volume for the first three months of the year, and Mercedes-Benz barely fell short of its own historic peak for the period.
The figures suggest a strong start for annual earnings and a continuation of the rebound from the final quarter of 2020. Pure volume, more so than net pricing or model mix, is typically the single biggest determining factor behind a manufacturer’s profitability.
“These record sales underline our ambitious growth targets for the year,” Pieter Nota, head of sales and marketing for the BMW Group, said in a statement on Thursday.
His company sold more than twice as many battery-electric vehicles and plug-in hybrids and is already on track to deliver its full-year target of 100,000 electrified BMW and Mini cars in the course of the second quarter.
Overall the BMW brand enjoyed a 36% gain in volume to 560,500 vehicles, while larger rival Mercedes recorded a 22% jump to over 581,300, only 13,000 units short of its previous first-quarter record from 2018.
China delivered the bulk of the growth, thanks mainly to a recovery from last year’s pandemic-related collapse in February sales. Both brands also posted strong double-digit growth rates in the U.S., their second largest individual market after China.
Mercedes indicated more might have been possible had it not faced production bottlenecks, the result of a global shortage in key semiconductor chips.
Mercedes said that it would “continue to monitor the situation closely” and that it remains in constant contact with suppliers; the company predicted further unquantified shortfalls from the first quarter would drag into the second one.
BMW said it had thus far suffered no such production cuts. “We placed our orders in time for this year’s required volumes and expect that our suppliers correspondingly deliver according to the contracts,” the carmaker said in an emailed statement to Fortune.
Under considerable pressure to reduce tailpipe emissions of carbon dioxide from their new cars in Europe, the German premium carmakers both emphasized that their rollout of battery-electric vehicles and plug-in hybrids was gathering steam, accounting for about a tenth of their respective global sales.
Nevertheless, their combined total of low- and zero-emissions cars across all brands—nearly 130,000 when counting BMW, Mercedes, Mini, and Smart—still fell substantially short of the 185,000 battery-electric vehicles delivered by Tesla during the first quarter.
As a result, BMW just added the Chinese-built iX3 electric midsize SUV to its European model range. Mercedes, meanwhile, began delivering the first units of its new EQA electric compact crossover only days ago: Some 20,000 have already been booked by customers, a “promising start,” according to the company.
This would represent a real boost, as the brand sold only about 6,300 electric passenger cars during the quarter.
Later this year, Mercedes will also begin selling the EQS luxury sedan, with a certified European range of 770 kilometers (478 miles). The series production version will be unveiled next Thursday.
“The EQS will be a real game changer,” pledged Mercedes sales chief Britta Seeger in a statement.
It will be positioned to rival the Tesla Model S, which is currently being refreshed to remain competitive after nearly nine years on the market.
Competing against upstart Tesla is not the sole motivation behind the launch of models like the Mercedes EQA or BMW iX3.
Carmakers in Europe have to meet strict CO2 targets when selling new cars. Fines are so punitive they have forced companies like General Motors to abandon the European market entirely, and brands are doing everything possible to accelerate the launch of electrified vehicles in order to remain compliant irrespective of Tesla.
Both German premium brands were able to meet their CO2 targets last year, thanks mainly to the rollout of plug-in hybrids like the BMW 330e xDrive and the Mercedes GLC 300 de 4MATIC diesel, which pair a combustion engine with an electric battery.
The technology is however heavily criticized by environmental advocates as empirical evidence has shown they are a lot less effective at reducing CO2. Many customers do not or cannot regularly charge the batteries and instead continue to run them on conventional fossil fuels.