首页 500强 活动 榜单 商业 科技 领导力 专题 品牌中心
杂志订阅

从这六方面着手,现代企业将变得更加灵活

Mark Foster
2021-05-28

在数字化转型时代,“极端数字化、平台和伙伴关系构成了今天企业取得竞争优势的基本要素。”

文本设置
小号
默认
大号
Plus(0条)

图片来源:Courtesy of Getty Images

在一年多前,新冠肺炎疫情的连锁效应导致全球各地的企业和经济体迅速关闭,促使人们大批量转向虚拟工作方式,一夜之间,新工具和新的工作方式变成常态。其实在疫情之前,我们就已经走向了一个转折点:企业已经开始通过大规模技术应用来创建新的商业模式。如今,企业要想走得更快、更远,就需要飞速加快它们的数字化转型。IBM公司最近的一项研究发现,由于疫情,近六成组织的数字化转型加快了。

目前,超过1.59亿的美国人,包括60%以上的美国成年人,已经至少接种了一剂新冠疫苗。然而,哪怕有疫苗供应的国家重新开启国门,我们显然也不会回到旧的工作方式了。

在新现实中,商业领袖不得不欣然接受现代商业的一个新目标——我们称之为虚拟企业(Virtual Enterprise)。领导者需要重新评估有形资产、基础设施和人才的作用。极端数字化、平台和伙伴关系构成了今天企业取得竞争优势的基本要素。

如果企业希望在疫情中做大做强,更好地为服务客户,找到新的价值来源,领导者就必须做好准备,在六个关键领域提升开放度和灵活度。

打造合作伙伴生态体系:开放是虚拟企业的决定性特质,企业领导者需要建立生态系统来解决问题、增进创新,确保在这个日益互联的世界拥有市场机会。与其他组织建立战略关系,需要对建立一个其他人愿意也需要参与的扩展业务平台能够带来什么样的增长潜力和竞争优势有一个清晰的愿景。借助数字连接和信息共享的力量,加上新的数据整合,通过生态系统和客户进行连接的潜力得到了进一步开发。在开放、安全的标准和软件定义的网络上建立技术架构,使这些互动变得越来越直接简单。

创新以科学为先导、数据为导向的工作方法。根据IBM研究战略商业洞察(IBM Research Strategic Business Insights)的数据,在88万亿美元的世界经济中,有52万亿美元来源于科学和发现。通过科学发现的方式,保持开放又加快了对新产品和服务创新的获取。对人工智能、物联网和量子计算等指数型技术的应用,使相关的业务流程得以实现——比以往任何时候都快,并且跨越了多个不同的行业。所有这些现在都可以通过生态系统和智能工作流实时执行,这些系统和工作流还能够更快、更好地识别和挖掘新的价值池。归根结底,这取决于领导者如何利用数据作为跨生态系统创新的来源,如何通过产品和服务的现代化在这个世界中取得成功。

拓展智能工作流。过去几年,企业持续将人工智能和自动化应用于企业的基础关键流程,例如招聘、供应链和客户服务等。疫情期间,人工智能和自动化流程超速发展,因为企业需要依赖极度自动化和人工智能来满足大众客户和员工的联通和服务需求。下一步是将这些智能工作流扩展到企业之外、跨越整个生态系统,以打破竖井,获取更多的见解和价值。

建立人类和技术良好的伙伴关系。与客户和同事通过虚拟形式进行沟通的极端情况在不断发生,这意味着要重新定义人类和技术的互动。由于地点变得不那么重要,因此从任何地方都有机会获取技术和能力。工作的虚拟化让人们能够在全球任一地点更加轻松地获取各种能力。但这样在整个组织范围内扩大员工的获取途径,既有潜力,也有挑战。疫情使员工永久地提高了对雇主在技能提升、培训、职业发展以及个人福祉方面提供更多支持的期望。新的混合型工作方式将要求领导者重新定义工作流程,为个人、团队和组织提供更易用的工具、系统和规则,培养对数据和技术的信任并将其作为决策的关键因素。

拥抱可持续发展的力量。疫情提醒我们,我们彼此之间以及我们和地球之间的关系是多么紧密相连。90%的消费者表示,疫情影响了他们对环境可持续性的看法,许多人愿意为可持续的未来支付溢价。随着可持续性和利益相关方资本主义的理念在企业管理层扎根,新技术支持的商业模式将有助于为解决今天和气候、健康、安全及平等有关的最大挑战提供方案。这种对可持续性和利益相关方资本主义的关注,也越来越多地影响着客户、合作伙伴和员工与组织的互动方式,以及领导者需要如何对未来做出决策。

构建安全开放的架构。数据和信息是当今商业的原材料——但将这些数据应用于工作的能力则取决于领导者现在所做的架构选择。混合云上提供的开放安全的架构可以成为领导者的主干网,无论数据位于何处,组织都能够实现数据利用、确保数字加速所要求的灵活性、适应性和安全性。混合云架构还具有开放的特质,可以确保企业与合作伙伴实现连接,获得领先的开放技术和理念拥有的全部潜力,推动创新。

即使在全球经济复苏之后,也不可能回到疫情前。未来的困难不可避免,也不可预测——无论是自然灾害,还是重大网络攻击,甚至是另一场疫情。如果我们把这场革命置于日益虚拟的世界背景中,就将会看到从生态系统、数字工作流和网络化组织中产生了更多的力量,而这正是技术让它们成为了可能。(财富中文网)

马克•福斯特是IBM公司全球商业服务部门的负责人。

译者:Agatha

在一年多前,新冠肺炎疫情的连锁效应导致全球各地的企业和经济体迅速关闭,促使人们大批量转向虚拟工作方式,一夜之间,新工具和新的工作方式变成常态。其实在疫情之前,我们就已经走向了一个转折点:企业已经开始通过大规模技术应用来创建新的商业模式。如今,企业要想走得更快、更远,就需要飞速加快它们的数字化转型。IBM公司最近的一项研究发现,由于疫情,近六成组织的数字化转型加快了。

目前,超过1.59亿的美国人,包括60%以上的美国成年人,已经至少接种了一剂新冠疫苗。然而,哪怕有疫苗供应的国家重新开启国门,我们显然也不会回到旧的工作方式了。

在新现实中,商业领袖不得不欣然接受现代商业的一个新目标——我们称之为虚拟企业(Virtual Enterprise)。领导者需要重新评估有形资产、基础设施和人才的作用。极端数字化、平台和伙伴关系构成了今天企业取得竞争优势的基本要素。

如果企业希望在疫情中做大做强,更好地为服务客户,找到新的价值来源,领导者就必须做好准备,在六个关键领域提升开放度和灵活度。

打造合作伙伴生态体系:开放是虚拟企业的决定性特质,企业领导者需要建立生态系统来解决问题、增进创新,确保在这个日益互联的世界拥有市场机会。与其他组织建立战略关系,需要对建立一个其他人愿意也需要参与的扩展业务平台能够带来什么样的增长潜力和竞争优势有一个清晰的愿景。借助数字连接和信息共享的力量,加上新的数据整合,通过生态系统和客户进行连接的潜力得到了进一步开发。在开放、安全的标准和软件定义的网络上建立技术架构,使这些互动变得越来越直接简单。

创新以科学为先导、数据为导向的工作方法。根据IBM研究战略商业洞察(IBM Research Strategic Business Insights)的数据,在88万亿美元的世界经济中,有52万亿美元来源于科学和发现。通过科学发现的方式,保持开放又加快了对新产品和服务创新的获取。对人工智能、物联网和量子计算等指数型技术的应用,使相关的业务流程得以实现——比以往任何时候都快,并且跨越了多个不同的行业。所有这些现在都可以通过生态系统和智能工作流实时执行,这些系统和工作流还能够更快、更好地识别和挖掘新的价值池。归根结底,这取决于领导者如何利用数据作为跨生态系统创新的来源,如何通过产品和服务的现代化在这个世界中取得成功。

拓展智能工作流。过去几年,企业持续将人工智能和自动化应用于企业的基础关键流程,例如招聘、供应链和客户服务等。疫情期间,人工智能和自动化流程超速发展,因为企业需要依赖极度自动化和人工智能来满足大众客户和员工的联通和服务需求。下一步是将这些智能工作流扩展到企业之外、跨越整个生态系统,以打破竖井,获取更多的见解和价值。

建立人类和技术良好的伙伴关系。与客户和同事通过虚拟形式进行沟通的极端情况在不断发生,这意味着要重新定义人类和技术的互动。由于地点变得不那么重要,因此从任何地方都有机会获取技术和能力。工作的虚拟化让人们能够在全球任一地点更加轻松地获取各种能力。但这样在整个组织范围内扩大员工的获取途径,既有潜力,也有挑战。疫情使员工永久地提高了对雇主在技能提升、培训、职业发展以及个人福祉方面提供更多支持的期望。新的混合型工作方式将要求领导者重新定义工作流程,为个人、团队和组织提供更易用的工具、系统和规则,培养对数据和技术的信任并将其作为决策的关键因素。

拥抱可持续发展的力量。疫情提醒我们,我们彼此之间以及我们和地球之间的关系是多么紧密相连。90%的消费者表示,疫情影响了他们对环境可持续性的看法,许多人愿意为可持续的未来支付溢价。随着可持续性和利益相关方资本主义的理念在企业管理层扎根,新技术支持的商业模式将有助于为解决今天和气候、健康、安全及平等有关的最大挑战提供方案。这种对可持续性和利益相关方资本主义的关注,也越来越多地影响着客户、合作伙伴和员工与组织的互动方式,以及领导者需要如何对未来做出决策。

构建安全开放的架构。数据和信息是当今商业的原材料——但将这些数据应用于工作的能力则取决于领导者现在所做的架构选择。混合云上提供的开放安全的架构可以成为领导者的主干网,无论数据位于何处,组织都能够实现数据利用、确保数字加速所要求的灵活性、适应性和安全性。混合云架构还具有开放的特质,可以确保企业与合作伙伴实现连接,获得领先的开放技术和理念拥有的全部潜力,推动创新。

即使在全球经济复苏之后,也不可能回到疫情前。未来的困难不可避免,也不可预测——无论是自然灾害,还是重大网络攻击,甚至是另一场疫情。如果我们把这场革命置于日益虚拟的世界背景中,就将会看到从生态系统、数字工作流和网络化组织中产生了更多的力量,而这正是技术让它们成为了可能。(财富中文网)

马克•福斯特是IBM公司全球商业服务部门的负责人。

译者:Agatha

It's been more than a year since the cascading effects of the COVID-19 pandemic quickly shut down businesses and economies all over the world and spurred the massive shift to virtual work, where new tools and ways of working became commonplace overnight. Even before the pandemic, we were moving towards a tipping point where companies applied technology at scale to create new business models. Now, the need for businesses to go further and faster has accelerated their digital transformation journeys at warp speed. In fact, a recent IBM study found that close to 60% of organizations have accelerated their digital transformation due to the pandemic.

Now, more than 159 million Americans, including more than 60% of American adults, have received at least one dose of a COVID-19 vaccine. Yet as countries with vaccine access begin to reopen, it’s clear that we won’t simply be returning to old ways of working.

In our new reality, business leaders are forced to embrace a new destination for modern business—what we refer to as the Virtual Enterprise. It requires leaders to re-evaluate the role of physical assets, infrastructure and talent. Extreme digitalization, platforms and partnerships are now the fundamental building blocks of competitive advantage.

As companies look to emerge stronger from the pandemic, better serving their clients and finding new sources of value, business leaders must be prepared to advocate for openness and agility across six key dimensions.

Grow an ecosystem of partners: Openness is the defining characteristic of the Virtual Enterprise, as leaders are called upon to build the ecosystems necessary to solve problems, enhance innovation and secure market opportunities in this increasingly inter-connected world. Building strategic relationships with other organizations requires a clear vision of the growth potential and competitive advantage from orchestrating the extended business platform in which others wish and need to participate. The potential for ecosystems to connect with clients is given a new release through the power of digital connectivity and the sharing of information and new combinations of data. Technology architectures built on open, secure standards and software-defined networks allow these engagements to be increasingly straightforward.

Innovate with science-forward and data-led approaches. Science and discovery constitute $52 trillion of the $88 trillion world economy, according to IBM Research Strategic Business Insights. With a scientific discovery approach, openness accelerates the access to new products and service innovation. Access to exponential technologies such as artificial intelligence, the Internet of Things (IoT), and quantum computing enable related processes for businesses—faster than ever before, and across many different industries. All this can now be executed in real time through ecosystems and intelligent workflows that can identify and mine new value pools faster and better. This comes down to how leaders use data as a source of innovation across ecosystems and think about how products and services could be modernized to succeed in that world.

Expand intelligent workflows. For the last few years, organizations have been applying AI and automation to the essential “heartbeat” processes of the enterprise like hiring, supply chain, and customer service. Throughout the pandemic, this went into overdrive, as companies depended on extreme automation and AI to meet mass customer and employee connectivity and service needs. The next step is to extend those intelligent workflows beyond the enterprise, across ecosystems, to break down siloes and gain even more insights and value.

Create inclusive human-technology partnerships. The extremes of virtual access to customers and work colleagues have meant hitting a reset button on human-technology interfaces. As location becomes less important, the opportunity to access skills and capabilities from anywhere becomes real. The virtualization of work has resulted in global capabilities that can be accessed with greater ease. But this extended access to employees across an organization has challenges as well as potential. COVID-19 spurred employees to permanently raise the expectations of their employers for greater support on skills and training and career growth, as well as individual well-being. New hybrid ways of working will require leaders to redefine workflows, provide more easy-to-use tools, systems and rules of engagement for people, teams and organizations, as well as cultivate renewed trust in data and technology as key drivers of decision-making.

Embrace the power of sustainability. The pandemic has reminded us how connected we are to each other and our planet. Nine in 10 consumers report that the pandemic has affected their views on environmental sustainability, and many are willing to pay a premium for a sustainable future. With sustainability and stakeholder capitalism taking hold in the C-suite, new technology-enabled business models will help provide solutions to the biggest challenges of our time around climate, health, security and equality. This focus on sustainability and stakeholder capitalism plays an increasing part, too, in the way that customers, partners and employees feel about engaging with organizations — and how leaders will need to make decisions about the future.

Build a secure, open architecture. Data and information are the raw material of business today – but the ability to put that data to work depends on the architectural choices leaders are making right now. An open and secure architecture delivered on the hybrid cloud is the backbone leaders need to make use of their data, no matter where it resides, and achieve the flexibility, adaptiveness and security that digital acceleration demands. Hybrid cloud architectures also enable openness to connect with partners and access the full potential of leading open technologies and ideas to drive innovation.

Even after the world rebounds, there is no going back to the way things were pre-pandemic. Future disruptions are as inevitable as they are unpredictable—whether it’s a natural disaster, major cyber-attack or even another pandemic. As we place this revolution in the context of an increasingly virtual world, we see even more power arising from the ecosystems, digital workflows and networked organizations that technology made possible.

Mark Foster is head of Global Business Services at IBM.

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
0条Plus
精彩评论
评论

撰写或查看更多评论

请打开财富Plus APP

前往打开