750亿美元。这是沃尔玛(Walmart Inc.)在8月17日表示预计其电商业务今年可能带来的收入。沃尔玛之前从未如此明确地预测其数字销售额。
沃尔玛对于其数字业务的规模一直守口如瓶,因为该业务仍然无法与亚马逊(Amazon)的电商业务媲美。据eMarketer统计,亚马逊美国电商业务的规模比沃尔玛数字业务大5.5倍。但近几年来,沃尔玛通过整合实体店与电商业务,在电商领域突飞猛进,目前已经成为美国第二大在线零售商。
有迹象表明,沃尔玛电商业务正在减速。最近一个季度,沃尔玛美国电商业务销售额比上一年度小幅增长了6%。此外,第二财季在线业务的增长率只是略高于店内销售额增长率。去年新冠疫情爆发之后,更多客户选择在线下单路边自提或者就近前往沃尔玛门店自提,使沃尔玛在线销售额翻了一番以上,但之后的在线销售额增长率只有个位数。
在实体店销售方面,沃尔玛表现良好。美国实体店客流量增加了6%。华尔街并没有因为电商业务增长速度放缓而受到影响,沃尔玛的股价几乎没有出现波动。此外,尽管面临克罗格(Kroger)、艾伯森(Albertsons)、亚马逊等公司的激烈竞争,但沃尔玛却扩大了其在美国市场的份额,这要归功于沃尔玛在开设美妆店、加大价格竞争和改善供应链等方面的努力。沃尔玛美国业务的销售额超过一半来自食品杂货。穆迪公司(Moody’s)的副总裁查理•奥谢在一份研究报告中表示:“实体店的表现证明沃尔玛正在开展的各项投资是正确的选择,沃尔玛在美国的收入增长50亿美元,营业利润增长了10亿美元,这主要得益于其实体店业务。更令人印象深刻的是,沃尔玛强大的食品杂货业务,虽然利润率较低,但规模庞大,而且仍然在不断壮大。”
尽管对于德尔塔变种病毒有所担忧,但沃尔玛依旧提高了全年销售额和利润增长预期,并预计销售强劲的返校季将提高公司的业绩。包括国际业务和山姆会员店(Sam’s Club)在内,沃尔玛第二季度的收入增长了2.2%,达到1,410亿美元,高于华尔街的预期。其调整后利润也高于分析师的预测。
沃尔玛的首席执行官董明伦(Doug McMillon)再次重申,他希望提高新冠疫苗接种率,这将对公司的业务有极大帮助。沃尔玛要求居家办公的员工接种疫苗,但对门店工作人员或顾客没有强制要求。对于接种疫苗的门店工作人员,沃尔玛将提供现金奖励。(沃尔玛总部所在地阿肯色州是美国疫苗接种率最低的州之一。)
董明伦说:“重要的是美国民众尽快接种疫苗,并保证全世界更多人有疫苗可以接种。”(财富中文网)
翻译:刘进龙
审校:汪皓
750亿美元。这是沃尔玛(Walmart Inc.)在8月17日表示预计其电商业务今年可能带来的收入。沃尔玛之前从未如此明确地预测其数字销售额。
沃尔玛对于其数字业务的规模一直守口如瓶,因为该业务仍然无法与亚马逊(Amazon)的电商业务媲美。据eMarketer统计,亚马逊美国电商业务的规模比沃尔玛数字业务大5.5倍。但近几年来,沃尔玛通过整合实体店与电商业务,在电商领域突飞猛进,目前已经成为美国第二大在线零售商。
有迹象表明,沃尔玛电商业务正在减速。最近一个季度,沃尔玛美国电商业务销售额比上一年度小幅增长了6%。此外,第二财季在线业务的增长率只是略高于店内销售额增长率。去年新冠疫情爆发之后,更多客户选择在线下单路边自提或者就近前往沃尔玛门店自提,使沃尔玛在线销售额翻了一番以上,但之后的在线销售额增长率只有个位数。
在实体店销售方面,沃尔玛表现良好。美国实体店客流量增加了6%。华尔街并没有因为电商业务增长速度放缓而受到影响,沃尔玛的股价几乎没有出现波动。此外,尽管面临克罗格(Kroger)、艾伯森(Albertsons)、亚马逊等公司的激烈竞争,但沃尔玛却扩大了其在美国市场的份额,这要归功于沃尔玛在开设美妆店、加大价格竞争和改善供应链等方面的努力。沃尔玛美国业务的销售额超过一半来自食品杂货。穆迪公司(Moody’s)的副总裁查理•奥谢在一份研究报告中表示:“实体店的表现证明沃尔玛正在开展的各项投资是正确的选择,沃尔玛在美国的收入增长50亿美元,营业利润增长了10亿美元,这主要得益于其实体店业务。更令人印象深刻的是,沃尔玛强大的食品杂货业务,虽然利润率较低,但规模庞大,而且仍然在不断壮大。”
尽管对于德尔塔变种病毒有所担忧,但沃尔玛依旧提高了全年销售额和利润增长预期,并预计销售强劲的返校季将提高公司的业绩。包括国际业务和山姆会员店(Sam’s Club)在内,沃尔玛第二季度的收入增长了2.2%,达到1,410亿美元,高于华尔街的预期。其调整后利润也高于分析师的预测。
沃尔玛的首席执行官董明伦(Doug McMillon)再次重申,他希望提高新冠疫苗接种率,这将对公司的业务有极大帮助。沃尔玛要求居家办公的员工接种疫苗,但对门店工作人员或顾客没有强制要求。对于接种疫苗的门店工作人员,沃尔玛将提供现金奖励。(沃尔玛总部所在地阿肯色州是美国疫苗接种率最低的州之一。)
董明伦说:“重要的是美国民众尽快接种疫苗,并保证全世界更多人有疫苗可以接种。”(财富中文网)
翻译:刘进龙
审校:汪皓
$75 billion. That’s how big Walmart Inc. said on August 17 it thinks its e-commerce business can get this year, a digital sales forecast it had never given so clearly before.
Walmart has long been cagey about the size of its digital business given how small it is compared with that of Amazon, which is 5.5 times greater in the U.S., according to eMarketer. But Walmart has made enormous strides in recent years on the e-commerce front, thanks to how it integrates stores and e-commerce, and it is now the second biggest online retailer in the United States.
Still, there are signs the Walmart juggernaut is slowing. In its most recent quarter, Walmart’s U.S. e-commerce sales rose a modest 6% compared with the year prior. What’s more, the online growth in the fiscal second quarter was barely higher than in-store sales growth. The single-digit growth figure comes after online sales more than doubled last year as the pandemic sent more customers online to place orders they would typically go pick up either by curbside or via a quick trip into the Walmart store.
And on that front, Walmart did well. Store visits to its U.S. locations rose 6%. Wall Street shrugged off the slowing e-commerce growth, and shares barely budged. In addition, Walmart, which gets more than half of its U.S. sales from groceries, won market share there despite bruising competition from the likes of Kroger, [hotlink]Albertsons,[/hotlink] and of course Amazon, an increase ascribed to Walmart’s efforts to beautify stores, compete harder on price, and improve supply chains. “Stores continued to validate Walmart’s ongoing investments as they were the key driver of the $1 billion increase in U.S. operating income on $5 billion in increased revenue, which is particularly impressive given the strength in its lower margin grocery-equivalent business that continues to grow share despite its massive scale,” Moody’s vice president Charlie O’Shea wrote in a research note.
Despite concerns about the Delta variant, Walmart raised its full-year sales and profit growth forecasts, saying it expects a strong back-to-school period to lift results. In the second quarter, revenue for Walmart Inc., which includes its international unit and Sam’s Club, rose 2.2% to $141 billion, above Wall Street forecasts. Its adjusted profit was also better than analysts had forecast.
Still, Walmart CEO Doug McMillon reiterated his wish to see vaccination rates rise, something that would help business enormously. The company has required home office workers to get vaccinated but not store workers nor customers. Walmart is offering a cash bonus to store workers who do get the jab. (Walmart’s home state of Arkansas has one of the lowest vaccination rates in the country.)
“It’s important that many people in the U.S. get vaccinated as soon as possible and vaccines be made widely available around the world,” he said.