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Netflix罕见公布旗下收视率最高的影视剧

财富中文网
2021-09-30

Netflix向来对其收视数据三缄其口,本次主动公布确实令人大吃一惊。

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9月27日,Netflix的联席首席执行官特德·萨兰多斯在比弗利山举办的Vox Media代码会议上,罕见地公布了旗下最受关注的收视数据,让人得以窥见该公司收视率最高的影视剧究竟花落谁家。

萨兰多斯通过幻灯片分享了收视数据,分别公布了影视内容上线平台后前28天内,观看用户数最多及观看小时数最长的剧集和电影。

历史剧《布里奇顿》(Bridgerton)毫无悬念地同时夺得两个榜单的第一名。该剧由珊达·莱梅斯担纲制作。在其上线平台后的前四周内,总计8200万用户收看了该剧片头(至少两分钟),收看总时长达到6.25亿小时。

观看用户数最多的Netflix剧集和电影。图片来源:Courtesy of Netflix

继《布里奇顿》之后,开播前四周观看用户数最多的Netflix剧集分别是《卢平》(Lupin)第一部(7600万)、《猎魔人》(The Witcher)第一季(7600万)、《性/生活》(Sex/Life)第一季(6700万)与《怪奇物语》(Stranger Things)第三季(6700万)。观看小时数排在《布里奇顿》之后的剧集则分别是《纸钞屋》(Money Heist)第四部(6.19亿小时)、《怪奇物语》第三季(5.82亿小时)、《猎魔人》第一季(5.41亿小时)与《十三个原因》(13 Reasons Why)第二季(4.96亿小时)。

观看小时数最长的Netflix剧集和电影。 图片来源:Courtesy of Netflix

电影排行榜上,动作惊悚片《惊天营救》(Extraction)与恐怖片《鸟盒》(Bird Box)分别占据两大榜首之位。在Netflix上线影片后前四周内,《惊天营救》的观影用户数最多(9900万),《鸟盒》的观影小时数则最长(2.82亿小时)。

排在《惊天营救》之后的四部影片分别是《鸟盒》(8900万)、《斯宾塞的机密任务》(Spenser Confidential)(8500万)、《鬼影特工》(6 Underground)(8300万)与《谋杀疑案》(Murder Mystery)(8300万)。而排在《鸟盒》之后的四部影片则分别是《惊天营救》(2.31亿小时)、《爱尔兰人》(The Irishman)(2.15亿小时)、《亲吻亭2》(The Irishman)(2.09亿小时)与《鬼影特工》(2.05亿小时)。

Netflix向来对其收视数据三缄其口,本次主动公布确实令人大吃一惊。萨兰多斯表示,Netflix正努力让各种内部指标“更加透明”,目的是让好莱坞同行与圈外人士更加深入地了解,Netflix对推动美国文化“时代潮流”的发展所作出的巨大贡献。

尽管迪士尼(Disney)、苹果(Apple)、HBO与亚马逊(Amazon)等流媒体巨头与Netflix之间的竞争不断加剧,但萨兰多斯称,Netflix的订阅用户数已经超过2亿,仍然占据上风。在萨兰多斯称之为“巨大转变”的过程中,他指出流媒体平台正在迅速抢夺广播和有线电视等传统市场份额。

萨兰多斯说:“美国是Netflix最成功的市场。在美国,观众看电视时,25%的时间是在收看流媒体内容——而在这段时间内,又有25%的时间是在Netflix平台收看。这是一种巨大的转变。广播公司现在已经很难找到节目听众了,而任何人想要成为时代潮流的推动者也并非易事。”(财富中文网)

译者:传神

9月27日,Netflix的联席首席执行官特德·萨兰多斯在比弗利山举办的Vox Media代码会议上,罕见地公布了旗下最受关注的收视数据,让人得以窥见该公司收视率最高的影视剧究竟花落谁家。

萨兰多斯通过幻灯片分享了收视数据,分别公布了影视内容上线平台后前28天内,观看用户数最多及观看小时数最长的剧集和电影。

历史剧《布里奇顿》(Bridgerton)毫无悬念地同时夺得两个榜单的第一名。该剧由珊达·莱梅斯担纲制作。在其上线平台后的前四周内,总计8200万用户收看了该剧片头(至少两分钟),收看总时长达到6.25亿小时。

继《布里奇顿》之后,开播前四周观看用户数最多的Netflix剧集分别是《卢平》(Lupin)第一部(7600万)、《猎魔人》(The Witcher)第一季(7600万)、《性/生活》(Sex/Life)第一季(6700万)与《怪奇物语》(Stranger Things)第三季(6700万)。观看小时数排在《布里奇顿》之后的剧集则分别是《纸钞屋》(Money Heist)第四部(6.19亿小时)、《怪奇物语》第三季(5.82亿小时)、《猎魔人》第一季(5.41亿小时)与《十三个原因》(13 Reasons Why)第二季(4.96亿小时)。

电影排行榜上,动作惊悚片《惊天营救》(Extraction)与恐怖片《鸟盒》(Bird Box)分别占据两大榜首之位。在Netflix上线影片后前四周内,《惊天营救》的观影用户数最多(9900万),《鸟盒》的观影小时数则最长(2.82亿小时)。

排在《惊天营救》之后的四部影片分别是《鸟盒》(8900万)、《斯宾塞的机密任务》(Spenser Confidential)(8500万)、《鬼影特工》(6 Underground)(8300万)与《谋杀疑案》(Murder Mystery)(8300万)。而排在《鸟盒》之后的四部影片则分别是《惊天营救》(2.31亿小时)、《爱尔兰人》(The Irishman)(2.15亿小时)、《亲吻亭2》(The Irishman)(2.09亿小时)与《鬼影特工》(2.05亿小时)。

Netflix向来对其收视数据三缄其口,本次主动公布确实令人大吃一惊。萨兰多斯表示,Netflix正努力让各种内部指标“更加透明”,目的是让好莱坞同行与圈外人士更加深入地了解,Netflix对推动美国文化“时代潮流”的发展所作出的巨大贡献。

尽管迪士尼(Disney)、苹果(Apple)、HBO与亚马逊(Amazon)等流媒体巨头与Netflix之间的竞争不断加剧,但萨兰多斯称,Netflix的订阅用户数已经超过2亿,仍然占据上风。在萨兰多斯称之为“巨大转变”的过程中,他指出流媒体平台正在迅速抢夺广播和有线电视等传统市场份额。

萨兰多斯说:“美国是Netflix最成功的市场。在美国,观众看电视时,25%的时间是在收看流媒体内容——而在这段时间内,又有25%的时间是在Netflix平台收看。这是一种巨大的转变。广播公司现在已经很难找到节目听众了,而任何人想要成为时代潮流的推动者也并非易事。”(财富中文网)

译者:传神

Netflix co-CEO Ted Sarandos pulled back the curtain on the streaming giant’s closely-kept viewership figures on September 27, offering a rare glimpse at the titles that rank among the company’s most watched TV series and films.

Speaking onstage at Vox Media’s Code Conference in Beverly Hills, Calif., Sarandos shared slides revealing Netflix’s most popular series and movies by both the number of accounts that watched them in their first 28 days on the streaming platform, and the numbers of hours that they were watched in that timeframe.

Unsurprisingly, the Shonda Rhimes-produced period drama Bridgerton ranked as Netflix’s most watched series in both metrics. A total of 82 million accounts tuned into the title (for a span of at least two minutes) in the first four weeks that it was available, and for a total duration of 625 million hours watched.

Following Bridgerton, part one of Lupin (76 million), season one of The Witcher (76 million), season one of Sex/Life (67 million), and season three of Stranger Things (67 million) were Netflix’s most popular series by the number of accounts that watched them in their first four weeks. By viewing hours, Bridgerton was followed as the most watched by part 4 of Money Heist (619 million hours), season 3 of Stranger Things (582 million hours), season one of The Witcher (541 million hours), and season two of 13 Reasons Why (496 million hours).

On the film front, the action thriller Extraction and the horror flick Bird Box took the top honors, with the former ranking as most watched by number of accounts (99 million) and the latter viewed for the most hours (282 million hours) over their first four weeks on the streaming platform.

After Extraction, Bird Box (89 million), Spenser Confidential (85 million),6 Underground (83 million), and Murder Mystery (83 million) drew the most accounts on Netflix. By hours watched, Bird Box was followed by Extraction (231 million hours), The Irishman (215 million hours), The Kissing Booth 2(209 million hours), and 6 Underground (205 million hours).

The viewership figures were a surprise reveal for a company that has kept its viewership figures notoriously close to the chest. But Sarandos said Netflix is “trying to be more transparent” with its internal metrics, with the goal of giving both its Hollywood talent and the wider market a better idea of the extent to which it drives the cultural “zeitgeist,” he said.

Despite heightened competition from streaming rivals like Disney, Apple, HBO, and Amazon, Sarandos said Netflix maintains an advantage with its more than 200 million subscribers. He also noted that streaming at large is swiftly grabbing market share from traditional broadcast and cable TV in what he described as “an enormous shift.”

“In the U.S. where we’re most penetrated,25% of the time that you’re watching TV, you’re watching streaming—and 25% of that time, you’re watching Netflix,” Sarandos said.“This is an enormous shift. You can see how difficult it is now for a broadcaster to find an audience on their network, and how hard it is for anyone to break into the zeitgeist.”

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