一个月前,检举人弗朗西斯·豪根向美国国会举报了Facebook公司的情况,令科技行业为之震惊。11月8日,她在欧洲议会的发言中表示,欧盟的27个国家“有一个千载难逢的机会来制定新的规则”。
今年10月,豪根在华盛顿披露了惊人内幕,两周前在英国议会进行了演讲,这次的证词并没有增加多少新的细节。但她出现的时刻非常关键,目前欧洲正在就遏制大型科技公司的提案展开激烈辩论,议员们唇枪舌剑,可能出台影响深远的平台监管法规。
欧盟拟议的新法规《数字服务法案》(Digital Services Act)将由成员国投票决定,可能会给全球科技公司带来重大影响。法案将严格限制平台的非法内容,包括其中的虚假信息,迫使科技公司提高算法透明度。目前,科技公司利用算法为用户收集个人数据,推送目标内容。
欧洲正在讨论一项《数字市场法案》(Digital Markets Act)配套法规,这项法案将限制Facebook和谷歌等科技巨头,减弱他们对进入市场的新企业施加的影响。大型科技公司对这两项提案进行了激烈游说。豪根证词风波后,上周Facebook将公司更名为Meta,表示会减少对社交媒体的关注,更专注于“元宇宙”。
豪根告诉欧盟政界人士,欧洲的《数字服务法案》提案可能大大改变Facebook及其他科技巨头的运营方式,迫使他们推出产品不为利润,而是为了用户的安全和福祉。
豪根告诉欧盟议员:“如果4.5亿欧洲公民能够获得《数字服务法案》赋予的权利,就可以成为改变游戏规则的人。”三个小时的演说结束时,她说:“我相信你们是黑暗中的一束光。”
《数字服务法案》中的两项措施将迫使平台更快地打击仇恨言论,对平台利用算法收集用户数据和社交媒体记录形成管控,这是科技平台商业模式的核心。
或许豪根在欧洲造成的最大影响是她展示了仇恨言论和数据采集如何联系在了一起。10月在伦敦和11月8日在布鲁塞尔,她提出收集个人数据会直接引发仇恨言论,然后在特定群体中放大相关内容。
目前,她似乎正在说服欧洲政客。在豪根抵达布鲁塞尔后,原定于11月8日举行的《数字服务法案》投票停止进行,或许体现了议员之间的分歧,他们担心法案可能破坏长期以来的自由商业行为原则。11月8日,前德国欧洲议会成员和著作权法专家茱莉亚·雷达在专栏中写道:《数字服务法案》可能“完全背离稳定可靠的互联网服务有限责任制度,威胁我们的网络通信自由。”
但在11月8日,豪根在欧盟议员中获得了支持。在布鲁塞尔与豪根会面后,欧洲议会的德国议员亚历山德拉·格泽于11月8日接受《财富》杂志采访表示:“我们需要强有力的立法,她强化了这个观点。来自内部人士和美国方面的消息则鼓励欧洲更进一步。”
豪根的证词对科技行业是个坏消息,尽管这次证词与之前她在美国国会和英国议会时相比几乎没有什么新内容。11月10日,豪根在法国议会作证,他们有一项单独的法律提案,旨在阻止仇恨言论病毒式传播,促使科技公司公布年度风险评估,并为外部审计师提供数据。
科技行业强烈反对这些提案。今年8月,企业欧洲观测所(Corporate Europe Observatory)发布的一份报告显示,每年科技公司共花费超过9700万欧元(约合1.12亿美元)在布鲁塞尔游说议员,聘用了约1452名说客。企业欧洲观测所一直追踪欧洲各大首都的游说活动,报告表示:“这种超大力度表明,行业认为当前的政策讨论涉及很多利害关系。科技公司的游说支出超过了其他所有行业。”
欧盟议员已经就科技法案展开了辩论,据德国绿党(Greens Party)成员格泽透露,行业游说活动“极其热切”。她说:“我们收到了晚餐邀请。”其中一份邀请来自Facebook全球事务副总裁尼克·克莱格,以及谷歌负责政府事务和公共政策副总裁卡兰·巴蒂亚。“我在布鲁塞尔的非常不起眼的办公室也收到了邀请,我在谈判中甚至没有正式身份。他们不停打电话,要求见面。”
格泽认为Facebook等科技巨头正在尝试缩小欧洲法律提案的范围,重点放在打击仇恨言论上,转移议员对限制科技公司收集使用个人数据的注意,这将对公司商业模式基础造成影响。
“是的,仇恨言论是个问题。”格泽说。“但我们之所以这么关注仇恨言论,是因为数字平台正在利用个人数据放大仇恨言论,他们知道应该发送给谁。”
豪根告诉欧洲政界人士,Facebook知道如何改变算法,不让极端内容或虚假信息比事实传播得更快。她说:“Facebook知道很多改变系统的方法,但他们选择不这么做,因为这样一来,他们的传播会减少,赚的钱会减少。”(财富中文网)
译者:葛云
一个月前,检举人弗朗西斯·豪根向美国国会举报了Facebook公司的情况,令科技行业为之震惊。11月8日,她在欧洲议会的发言中表示,欧盟的27个国家“有一个千载难逢的机会来制定新的规则”。
今年10月,豪根在华盛顿披露了惊人内幕,两周前在英国议会进行了演讲,这次的证词并没有增加多少新的细节。但她出现的时刻非常关键,目前欧洲正在就遏制大型科技公司的提案展开激烈辩论,议员们唇枪舌剑,可能出台影响深远的平台监管法规。
欧盟拟议的新法规《数字服务法案》(Digital Services Act)将由成员国投票决定,可能会给全球科技公司带来重大影响。法案将严格限制平台的非法内容,包括其中的虚假信息,迫使科技公司提高算法透明度。目前,科技公司利用算法为用户收集个人数据,推送目标内容。
欧洲正在讨论一项《数字市场法案》(Digital Markets Act)配套法规,这项法案将限制Facebook和谷歌等科技巨头,减弱他们对进入市场的新企业施加的影响。大型科技公司对这两项提案进行了激烈游说。豪根证词风波后,上周Facebook将公司更名为Meta,表示会减少对社交媒体的关注,更专注于“元宇宙”。
豪根告诉欧盟政界人士,欧洲的《数字服务法案》提案可能大大改变Facebook及其他科技巨头的运营方式,迫使他们推出产品不为利润,而是为了用户的安全和福祉。
豪根告诉欧盟议员:“如果4.5亿欧洲公民能够获得《数字服务法案》赋予的权利,就可以成为改变游戏规则的人。”三个小时的演说结束时,她说:“我相信你们是黑暗中的一束光。”
《数字服务法案》中的两项措施将迫使平台更快地打击仇恨言论,对平台利用算法收集用户数据和社交媒体记录形成管控,这是科技平台商业模式的核心。
或许豪根在欧洲造成的最大影响是她展示了仇恨言论和数据采集如何联系在了一起。10月在伦敦和11月8日在布鲁塞尔,她提出收集个人数据会直接引发仇恨言论,然后在特定群体中放大相关内容。
目前,她似乎正在说服欧洲政客。在豪根抵达布鲁塞尔后,原定于11月8日举行的《数字服务法案》投票停止进行,或许体现了议员之间的分歧,他们担心法案可能破坏长期以来的自由商业行为原则。11月8日,前德国欧洲议会成员和著作权法专家茱莉亚·雷达在专栏中写道:《数字服务法案》可能“完全背离稳定可靠的互联网服务有限责任制度,威胁我们的网络通信自由。”
但在11月8日,豪根在欧盟议员中获得了支持。在布鲁塞尔与豪根会面后,欧洲议会的德国议员亚历山德拉·格泽于11月8日接受《财富》杂志采访表示:“我们需要强有力的立法,她强化了这个观点。来自内部人士和美国方面的消息则鼓励欧洲更进一步。”
豪根的证词对科技行业是个坏消息,尽管这次证词与之前她在美国国会和英国议会时相比几乎没有什么新内容。11月10日,豪根在法国议会作证,他们有一项单独的法律提案,旨在阻止仇恨言论病毒式传播,促使科技公司公布年度风险评估,并为外部审计师提供数据。
科技行业强烈反对这些提案。今年8月,企业欧洲观测所(Corporate Europe Observatory)发布的一份报告显示,每年科技公司共花费超过9700万欧元(约合1.12亿美元)在布鲁塞尔游说议员,聘用了约1452名说客。企业欧洲观测所一直追踪欧洲各大首都的游说活动,报告表示:“这种超大力度表明,行业认为当前的政策讨论涉及很多利害关系。科技公司的游说支出超过了其他所有行业。”
欧盟议员已经就科技法案展开了辩论,据德国绿党(Greens Party)成员格泽透露,行业游说活动“极其热切”。她说:“我们收到了晚餐邀请。”其中一份邀请来自Facebook全球事务副总裁尼克·克莱格,以及谷歌负责政府事务和公共政策副总裁卡兰·巴蒂亚。“我在布鲁塞尔的非常不起眼的办公室也收到了邀请,我在谈判中甚至没有正式身份。他们不停打电话,要求见面。”
格泽认为Facebook等科技巨头正在尝试缩小欧洲法律提案的范围,重点放在打击仇恨言论上,转移议员对限制科技公司收集使用个人数据的注意,这将对公司商业模式基础造成影响。
“是的,仇恨言论是个问题。”格泽说。“但我们之所以这么关注仇恨言论,是因为数字平台正在利用个人数据放大仇恨言论,他们知道应该发送给谁。”
豪根告诉欧洲政界人士,Facebook知道如何改变算法,不让极端内容或虚假信息比事实传播得更快。她说:“Facebook知道很多改变系统的方法,但他们选择不这么做,因为这样一来,他们的传播会减少,赚的钱会减少。”(财富中文网)
译者:葛云
One month after Facebook whistleblower Frances Haugen rocked the tech industry with her scathing revelations about the company to the U.S. Congress, she told the European Parliament on November 8 that the European Union’s 27 countries had a “once-in-a-generation opportunity to create new rules.”
Haugen’s testimony added few new details to her stunning revelations in Washington in October, or to her speech two weeks ago before the British Parliament. But her appearance came at a crucial moment amid a roiling debate in Europe over how to rein in Big Tech, with lawmakers wrestling over proposals that could impose far-reaching regulations on platforms.
The EU’s proposed new law, called the Digital Services Act, or DSA, is up for decision by the bloc's member countries—potentially bringing significant ramifications for global tech companies. It would strictly limit illegal content, including disinformation, and compel the industry to make more transparent the algorithms that allow it to collect people’s personal data and target content for users.
A companion piece of legislation up for consideration in Europe, called the Digital Markets Act, would curb the ability of giants like Facebook and Google to limit new players trying to enter the market. Big Tech has lobbied furiously against both proposals. In the midst of the fallout from Haugen’s testimony, Facebook last week renamed the company Meta, saying it would focus less on social media and more on the “metaverse.”
Haugen told EU politicians that Europe’s DSA proposals could dramatically change the way Facebook and other tech giants operate, by forcing them to create products that are motivated not primarily by profit, but for users’ safety and well-being.
“If you get the DSA right for 450 million European citizens, you can create a game changer for the world,” she told them. At the end of her three-hour appearance, she said, "I think you guys are really a light in the darkness."
Two of the DSA’s measures would force platforms to crack down more swiftly on hate and control how they use their algorithms to collect people’s data and social media use—central to the business model of tech platforms.
Perhaps Haugen’s greatest impact in Europe has been showing how those two issues—hate speech and data collection—tie together. In London on October and in Brussels on November 8, she argued that collecting people’s personal data leads directly to hate speech, by amplifying that content among specific groups.
So far, she seems to be convincing Europe's politicians. Haugen’s arrival in Brussels sidelined a vote on the DSA, which was scheduled for November 8—and which might have shown some divisions among lawmakers, who fear that they might be breaking longstanding principles of free business practices. Julia Reda, a former German member of the European Parliament and an expert in copyright law, wrote in a column on November 8 that the DSA could result in “a complete departure from the tried and tested system of limited liability for Internet services and threaten our freedom of communication on the Internet."
On November 8, however, Haugen found a supportive audience among EU lawmakers. “She’s strengthened the idea that we need strong legislation,” Alexandra Geese, a German member of the European Parliament, told Fortune on November 8 after meeting in Brussels with Haugen, and before the crucial testimony. “Coming from an insider, and an American, it’s encouraging Europe to go ahead.”
In that, Haugen’s testimony—even though she said little new from her earlier testimony in the U.S. Congress and the British Parliament—is bad news for the tech industry. A separate proposed law before the French Parliament—where Haugen is scheduled to testify on November 10—would stop viral sharing of hate speech and force tech companies to publish yearly risk assessments and make their data available to outside auditors.
The tech industry has argued furiously against the proposals. All told, it spends more than €97 million (about $112 million) a year lobbying lawmakers in Brussels, and hires about 1,452 lobbyists, according to a report in August by Corporate Europe Observatory, which tracks lobbying efforts in the European capital. “This vast firepower indicates that the industry sees a lot at stake in the current policy discussions,” the report says. “The tech firms are outspending all other sectors in terms of lobbying.”
As EU lawmakers have debated tech regulation, industry lobbying efforts have become “extremely intense,” says Geese, a member of Germany’s Greens Party. “There are invitations to dinner,” she says. One of those was from Nick Clegg, Facebook’s vice president for global affairs, while Karan Bhatia, Google’s VP of government affairs and public policy, “showed up in my very modest office in Brussels, and I do not even have a formal role in the negotiations,” she says. “They keep calling and asking for meetings.”
Geese says she believes tech giants like Facebook are attempting to narrow proposed European regulations, focusing on how to stop hate speech and diverting lawmakers from any attempt to limit how tech companies collect and use people’s personal data—something that would hit at the cornerstone of their business models.
“Yes, hate speech is a problem,” says Geese. “But the reason we have so much problem with hate speech is that they [digital platforms] are using personal data to amplify the messages. They know exactly who to send it to.”
Haugen told European politicians that Facebook knows how to change its algorithms, to stop extremist or fake information spreading more rapidly than factual content. “Facebook knows a lot of ways to change the system,” she told them. “But they choose not to, because they will grow less…make less money.”