全球时装业将在2022年全面复苏。然而,尽管随着疫情导致的供需紧张最终得以缓解,时装零售商将松一口气,但消费者不得不接受帽子、箱包、鞋子等所有商品的价格上涨。
时装网站Business of Fashion和麦肯锡(McKinsey & Co.)在今年发布的《2022年时装趋势》(State of Fashion 2022)报告显示,由于供应链混乱,三分之二的时装业高管表示,他们预计在2022年将提高商品价格,所有服装的价格将平均上涨3%。
接受调查的高管中有15%表示,他们计划在2022年将商品价格上涨10%以上,这一情况令人担忧。
研究调查了220多名国际时装业高管和专家。结果显示,时装业的通胀是造成供需紧张的材料短缺、运输瓶颈以及不断上涨的运输成本等因素共同作用的结果。
供需紧张预计将在2022年得到缓解,时装业明年将实现3%至8%的增长,超过2019年的水平。中国和美国的复苏将最为强劲,而欧洲由于仍深陷封锁限制和确诊病例上升的困境,将处于落后状态。
在过去艰难一年中的赢家有两个共同点:数字优势和对亚太地区的关注。
可持续性和数字化思维
今年的报告中出现了另外两个值得注意的趋势。第一个是对可持续性需求不断上涨的趋势,特别是对布料的循环和闭环回收利用的需求。根据美国纺织品交易所(Textile Exchange)的数据,虽然目前回收材料占全球纺织品市场的比例不到10%,但以可持续性为重点的服装预计将在2022年成为主流。
约68%的时装业高管发现,技术解决方案的不成熟阻碍了他们大规模生产回收服装,而其中60%的高管正在独立解决这个问题,并表示他们正在投资新的闭环回收利用技术。
第二种趋势强调了不断发展的“元宇宙”,它不费一针一线就为时装品牌提供增加受众和创收的机会。
创建和销售服装类非同质化代币,玩家可以购买、收藏和交易虚拟时装产品,这种被称为“社交电商”的模式预计将在2022年得到发展。37%的时装业高管表示,这将是明年影响他们业务的三大因素之一。(财富中文网)
翻译:郝秀
审校:汪皓
全球时装业将在2022年全面复苏。然而,尽管随着疫情导致的供需紧张最终得以缓解,时装零售商将松一口气,但消费者不得不接受帽子、箱包、鞋子等所有商品的价格上涨。
时装网站Business of Fashion和麦肯锡(McKinsey & Co.)在今年发布的《2022年时装趋势》(State of Fashion 2022)报告显示,由于供应链混乱,三分之二的时装业高管表示,他们预计在2022年将提高商品价格,所有服装的价格将平均上涨3%。
接受调查的高管中有15%表示,他们计划在2022年将商品价格上涨10%以上,这一情况令人担忧。
研究调查了220多名国际时装业高管和专家。结果显示,时装业的通胀是造成供需紧张的材料短缺、运输瓶颈以及不断上涨的运输成本等因素共同作用的结果。
供需紧张预计将在2022年得到缓解,时装业明年将实现3%至8%的增长,超过2019年的水平。中国和美国的复苏将最为强劲,而欧洲由于仍深陷封锁限制和确诊病例上升的困境,将处于落后状态。
在过去艰难一年中的赢家有两个共同点:数字优势和对亚太地区的关注。
可持续性和数字化思维
今年的报告中出现了另外两个值得注意的趋势。第一个是对可持续性需求不断上涨的趋势,特别是对布料的循环和闭环回收利用的需求。根据美国纺织品交易所(Textile Exchange)的数据,虽然目前回收材料占全球纺织品市场的比例不到10%,但以可持续性为重点的服装预计将在2022年成为主流。
约68%的时装业高管发现,技术解决方案的不成熟阻碍了他们大规模生产回收服装,而其中60%的高管正在独立解决这个问题,并表示他们正在投资新的闭环回收利用技术。
第二种趋势强调了不断发展的“元宇宙”,它不费一针一线就为时装品牌提供增加受众和创收的机会。
创建和销售服装类非同质化代币,玩家可以购买、收藏和交易虚拟时装产品,这种被称为“社交电商”的模式预计将在2022年得到发展。37%的时装业高管表示,这将是明年影响他们业务的三大因素之一。(财富中文网)
翻译:郝秀
审校:汪皓
The global fashion industry is set for a complete recovery in 2022. But while fashion retailers will breathe a deep sigh of relief as COVID-caused supply and demand constraints finally ease, shoppers will have to reconcile themselves to price jumps in everything from hats to bags to shoes.
Owing to supply-chain snarls, two-thirds of fashion executives said they are expecting to increase prices in 2022, with an average price increase of 3% across all clothing and apparel, this year’s State of Fashion 2022 report by the Business of Fashion and McKinsey & Co. found.
A worrying 15% of executives polled said they planned on increasing prices by more than 10% in 2022.
Inflation in fashion is caused by a combination of material shortages, transportation bottlenecks, and rising shipping costs straining supply and demand, according to the study, which surveyed more than 220 international fashion executives and experts.
The supply and demand crunch is expected to even out in 2022, and the fashion industry is set to grow by 3% to 8% in the next year—surpassing 2019 levels. Recovery is set to be strongest across China and the U.S., while Europe, still bogged down by lockdown restrictions and rising case numbers, will lag behind.
The winners from this past difficult year had two things in common: digital strength and an Asia-Pacific focus.
Sustainability and digitally minded
Two other notable trends emerged in this year’s report. The first is the growing demand for sustainability and, in particular, for circularity and the closed-loop recycling of clothes. While currently less than 10% of the global textile market is composed of recycled materials, according to Textile Exchange, sustainability-focused clothing is expected to become mainstream in 2022.
Around 68% of fashion executives found that the immaturity of technological solutions stopped them from a major scale-up of recycled clothing, while 60% of the same executives were tackling the problem themselves and said they were investing in new closed-loop recycling technology.
The second trend highlighted the growing “metaverse,” which offers opportunities for audience growth and income generation for fashion brands—without sewing a stitch.
Creating and selling NFTs of clothing, and allowing gamers to buy, keep, and trade virtual fashion products—also known as “social commerce”—is expected to grow in 2022, with 37% of fashion executives saying it would be one of the top three things that will impact their business next year.