随着新变异毒株奥密克戎侵袭美国和欧洲大陆,最近新冠感染病例再次出现激增,冬季旅行正受到打击。这让很多人重新考虑他们即将到来的旅行计划,无论是商务出行还是休闲旅行。在经历了去年的惨淡假期后,这对许多人来说尤其令人沮丧。
不过,许多旅行者和旅游业专业人士都期待着2022年春夏会迎来美好的时光。以下是对明年的6个旅行趋势的展望,可帮助你制定相应的计划。
再次回归自然
在2020年新冠疫苗还没面世的时候,户外活动风靡一时(也是人们唯一的选择)。从2021年夏天开始,旅行者们开始返回城市中心——他们渴望拥有更多的社交活动和夜生活,在冬季只呆在室内。但是,人们对户外活动重新燃起的兴趣并没有消失,而且可能会比以往任何时候都要浓厚。例如,美国国家公园附近的Club Wyndham和WorldMark by Wyndham分时度假酒店预订量增长了71%。
2021年底,户外旅行目的地主导旅游搜索引擎Kayak的热门旅行目的地榜单,科罗拉多州和蒙大拿州在2022年十大热门旅行目的地榜单中占据四席,搜索份额比2019年至少增加了46%。入围Kayak热门旅游目的地榜单的常年都是纽约、旧金山、波士顿、亚特兰大等城市,但如今,这些目的地正被坎昆、檀香山、毛伊岛等户外海滩城镇取而代之。这是纽约市多年来第一次没有跻身前十之列。
Kayak首席执行官史蒂夫·哈夫纳向《财富》表示:“墨西哥和佛罗里达州的海滨小镇一直很受美国游客的欢迎,但更有趣的是,卡利斯佩尔、博兹曼、斯廷博特斯普林斯等新兴城市人气也很高。”有快速航班、几乎或没有防疫限制措施以及提供完善的室内外活动的目的地,似乎是当下美国游客的首选。”
但他们不只是去露营或豪华野营。希腊群岛是Contiki 2022年游客预订最多的旅行目的地。这家通常吸引18至35岁游客的旅游公司表示,哥斯达黎加是其游客预订最多的国家之一,预订量同比增长375%。Contiki最近进行的一项调查显示,2022年,年轻的旅行者对海滩度假特别感兴趣,近70%的人选择“海滩风景而不是山景”。温德姆酒店集团赴夏威夷的预订量也增长了69%。
最后一刻才预订
根据Kayak的数据,与两年前相比,航班的提前预订期正在缩短。国际旅行尤其如此:随着旅行者的旅行计划变得越来越灵活,7天内航班的搜索量增加了50%。(Kayak还提供灵活的退订筛选功能,帮助旅行者确定哪些航空公司和酒店免收退改签费用。)
哈夫纳说:“这种需求是存在的。人们想再次旅行,他们在出行规划上正变得更加灵活、更不受约束。由于疫情带来的不可预测性,越来越多人选择在最后一刻预订,尤其是国际旅行,这种情况可能会持续到明年上半年。”
换房度假
看过卡梅隆·迪亚兹和凯特·温斯莱特主演的电影《恋爱假期》的人,都一直对美好的换房度假充满憧憬。就像互联网上其他流行的东西一样,TikTok让这一概念再次火了起来。标签“#houseswap”(意指换房度假)在该社交应用上已经引发了大约1000万次浏览量,催生了大量广泛传播的用户换房度假视频。
全球度假换房平台Love Home Swap业务遍及110多个国家,去年其会员注册人数比2019年飙涨了近300%,今年新注册用户量已超过疫情之前的水平。该公司表示,这种居家度假模式有助于抵消出行费用的增加,通过Love Home Swap平台,会员每年平均可节省3500美元的住宿费用。(会员服务起价每月11美元。)
Love Home Swap董事总经理西莉亚·普隆托说道,“开始交换房屋度假以后,我们的会员会惊讶于自己能从中省下不少钱。房屋交换不仅能给你带来整个房子的使用权,而且还往往会带来一些额外的好处,如使用彼此的汽车、儿童玩具,甚至是健身房会员卡和滑雪设备。我们的会员中有36%每年旅行四次以上,85%的会员正在寻找新的旅行体验,因此房屋交换确实很符合他们的各项需求。我们发现,换房度假很快就成为我们会员的一种生活方式选择,美国最受他们欢迎的旅行目的地是纽约、加州、佛罗里达和科罗拉多。
边工作边旅行
Kayak提供的数据显示,随着人们对灵活的远程工作与休闲旅行相结合的需求日益增长,超过40%的Z一代员工计划在2022年进行“工作休假”(本质上是一边工作一边旅行,但不是为了工作而旅行,也不是休假旅行)。
Kayak的哈夫纳说:“像Z世代这样的年轻一代在生活方式上可能更加灵活(即暂时还没有孩子、宠物等),因此接连在不同的地方连续旅行(及工作)数周要容易一些。对于已经成家的人来说,这就要复杂麻烦得多。一旦人们真的可以再次开始更自由地旅行,我们将开始看到人们更多地去一边旅行,一边工作。支持将工作与休闲旅游相结合的企业将对人才更有吸引力。如今就有很多人想要换换环境。”
哈夫纳指出,Kayak在内部也看到这样的现象。去年9月,Kayak推出了“几乎可以在任何地方工作”的政策,让员工可以选择在办公室工作的频率(如果需要的话)。哈夫纳说:“我们是一家旅游公司,所以我们希望员工能够在不同的城市和国家工作,让他们自主选择。”
连续到多地旅行
旅行叠加——连续预订多地行程的做法——在2021年夏天真正流行了起来。这背后有许多原因:人们想要尽可能多地出国旅行(尤其是在国际边境开放的时候);如果行程很远,机票会更划算;在家里呆了一年多后,许多人很想填补失去的时光。
Contiki首席执行官亚当·阿姆斯特朗表示,找Contiki的Z世代和年轻千禧一代往往会一次预订多地行程。年轻的专业人才休假时间也比较长,平均旅行时间为9到11天。
阿姆斯特朗解释道:“他们旅行的时间更长——有些人会连续几个月去探索世界,享受远程工作的好处,充分利用待业期间的自由,或抓住大学和职场生活之间的间隔年时光。我们分析了2022年的初步预订模式,结果显示18至35岁的人普遍前往希腊、意大利、埃及和哥斯达黎加(预订量比去年增长了375%),选择连续展开多地的行程,再次真正享受旅游的乐趣。”
豪华的全包式度假旅馆
这是一个值得长期关注的趋势。全包式度假旅馆以便利性和适宜家庭入住而著称,但设施不一定是高端完善的。但是,疫情旅行改变了这一切,因为旨在鼓励保持社交距离和注重个人卫生的措施正在成为主流,例如移动支付或一次性支付所有费用,从而不必频繁刷卡或接触收银员。(财富中文网)
译者:万志文
随着新变异毒株奥密克戎侵袭美国和欧洲大陆,最近新冠感染病例再次出现激增,冬季旅行正受到打击。这让很多人重新考虑他们即将到来的旅行计划,无论是商务出行还是休闲旅行。在经历了去年的惨淡假期后,这对许多人来说尤其令人沮丧。
不过,许多旅行者和旅游业专业人士都期待着2022年春夏会迎来美好的时光。以下是对明年的6个旅行趋势的展望,可帮助你制定相应的计划。
再次回归自然
在2020年新冠疫苗还没面世的时候,户外活动风靡一时(也是人们唯一的选择)。从2021年夏天开始,旅行者们开始返回城市中心——他们渴望拥有更多的社交活动和夜生活,在冬季只呆在室内。但是,人们对户外活动重新燃起的兴趣并没有消失,而且可能会比以往任何时候都要浓厚。例如,美国国家公园附近的Club Wyndham和WorldMark by Wyndham分时度假酒店预订量增长了71%。
2021年底,户外旅行目的地主导旅游搜索引擎Kayak的热门旅行目的地榜单,科罗拉多州和蒙大拿州在2022年十大热门旅行目的地榜单中占据四席,搜索份额比2019年至少增加了46%。入围Kayak热门旅游目的地榜单的常年都是纽约、旧金山、波士顿、亚特兰大等城市,但如今,这些目的地正被坎昆、檀香山、毛伊岛等户外海滩城镇取而代之。这是纽约市多年来第一次没有跻身前十之列。
Kayak首席执行官史蒂夫·哈夫纳向《财富》表示:“墨西哥和佛罗里达州的海滨小镇一直很受美国游客的欢迎,但更有趣的是,卡利斯佩尔、博兹曼、斯廷博特斯普林斯等新兴城市人气也很高。”有快速航班、几乎或没有防疫限制措施以及提供完善的室内外活动的目的地,似乎是当下美国游客的首选。”
但他们不只是去露营或豪华野营。希腊群岛是Contiki 2022年游客预订最多的旅行目的地。这家通常吸引18至35岁游客的旅游公司表示,哥斯达黎加是其游客预订最多的国家之一,预订量同比增长375%。Contiki最近进行的一项调查显示,2022年,年轻的旅行者对海滩度假特别感兴趣,近70%的人选择“海滩风景而不是山景”。温德姆酒店集团赴夏威夷的预订量也增长了69%。
最后一刻才预订
根据Kayak的数据,与两年前相比,航班的提前预订期正在缩短。国际旅行尤其如此:随着旅行者的旅行计划变得越来越灵活,7天内航班的搜索量增加了50%。(Kayak还提供灵活的退订筛选功能,帮助旅行者确定哪些航空公司和酒店免收退改签费用。)
哈夫纳说:“这种需求是存在的。人们想再次旅行,他们在出行规划上正变得更加灵活、更不受约束。由于疫情带来的不可预测性,越来越多人选择在最后一刻预订,尤其是国际旅行,这种情况可能会持续到明年上半年。”
换房度假
看过卡梅隆·迪亚兹和凯特·温斯莱特主演的电影《恋爱假期》的人,都一直对美好的换房度假充满憧憬。就像互联网上其他流行的东西一样,TikTok让这一概念再次火了起来。标签“#houseswap”(意指换房度假)在该社交应用上已经引发了大约1000万次浏览量,催生了大量广泛传播的用户换房度假视频。
全球度假换房平台Love Home Swap业务遍及110多个国家,去年其会员注册人数比2019年飙涨了近300%,今年新注册用户量已超过疫情之前的水平。该公司表示,这种居家度假模式有助于抵消出行费用的增加,通过Love Home Swap平台,会员每年平均可节省3500美元的住宿费用。(会员服务起价每月11美元。)
Love Home Swap董事总经理西莉亚·普隆托说道,“开始交换房屋度假以后,我们的会员会惊讶于自己能从中省下不少钱。房屋交换不仅能给你带来整个房子的使用权,而且还往往会带来一些额外的好处,如使用彼此的汽车、儿童玩具,甚至是健身房会员卡和滑雪设备。我们的会员中有36%每年旅行四次以上,85%的会员正在寻找新的旅行体验,因此房屋交换确实很符合他们的各项需求。我们发现,换房度假很快就成为我们会员的一种生活方式选择,美国最受他们欢迎的旅行目的地是纽约、加州、佛罗里达和科罗拉多。
边工作边旅行
Kayak提供的数据显示,随着人们对灵活的远程工作与休闲旅行相结合的需求日益增长,超过40%的Z一代员工计划在2022年进行“工作休假”(本质上是一边工作一边旅行,但不是为了工作而旅行,也不是休假旅行)。
Kayak的哈夫纳说:“像Z世代这样的年轻一代在生活方式上可能更加灵活(即暂时还没有孩子、宠物等),因此接连在不同的地方连续旅行(及工作)数周要容易一些。对于已经成家的人来说,这就要复杂麻烦得多。一旦人们真的可以再次开始更自由地旅行,我们将开始看到人们更多地去一边旅行,一边工作。支持将工作与休闲旅游相结合的企业将对人才更有吸引力。如今就有很多人想要换换环境。”
哈夫纳指出,Kayak在内部也看到这样的现象。去年9月,Kayak推出了“几乎可以在任何地方工作”的政策,让员工可以选择在办公室工作的频率(如果需要的话)。哈夫纳说:“我们是一家旅游公司,所以我们希望员工能够在不同的城市和国家工作,让他们自主选择。”
连续到多地旅行
旅行叠加——连续预订多地行程的做法——在2021年夏天真正流行了起来。这背后有许多原因:人们想要尽可能多地出国旅行(尤其是在国际边境开放的时候);如果行程很远,机票会更划算;在家里呆了一年多后,许多人很想填补失去的时光。
Contiki首席执行官亚当·阿姆斯特朗表示,找Contiki的Z世代和年轻千禧一代往往会一次预订多地行程。年轻的专业人才休假时间也比较长,平均旅行时间为9到11天。
阿姆斯特朗解释道:“他们旅行的时间更长——有些人会连续几个月去探索世界,享受远程工作的好处,充分利用待业期间的自由,或抓住大学和职场生活之间的间隔年时光。我们分析了2022年的初步预订模式,结果显示18至35岁的人普遍前往希腊、意大利、埃及和哥斯达黎加(预订量比去年增长了375%),选择连续展开多地的行程,再次真正享受旅游的乐趣。”
豪华的全包式度假旅馆
这是一个值得长期关注的趋势。全包式度假旅馆以便利性和适宜家庭入住而著称,但设施不一定是高端完善的。但是,疫情旅行改变了这一切,因为旨在鼓励保持社交距离和注重个人卫生的措施正在成为主流,例如移动支付或一次性支付所有费用,从而不必频繁刷卡或接触收银员。(财富中文网)
译者:万志文
Winter travel, at the moment, is taking a bit of a hit amid the latest surge in positive COVID-19 cases due to the arrival of the new Omicron variant in the United States and Europe. That has a lot of people rethinking their upcoming travel plans, both for business and pleasure, which is especially disheartening for many after last year's dismal holiday season.
But many travelers and travel industry professionals are looking forward to brighter days in the spring and summer of 2022. Here's a glance at some of the travel trends to expect next year to help you plan accordingly.
Back to nature, again
Being outdoors was all the rage (and the only option) in the pre-vaccinated days of the pandemic in 2020. Travelers began to make their way back to urban centers—craving more socialization, nightlife, and simply being indoors in winter—starting in the summer of 2021. But that renewed interest in the great outdoors hasn't died out just yet—and it might be getting bigger than ever. Club Wyndham and WorldMark by Wyndham time-share properties near U.S. national parks, for example, have seen a 71% uptick in bookings.
Outdoorsy destinations are dominating Kayak's top-trending list at the tail end of 2021, with Colorado and Montana making up four of the top 10 trending destinations for 2022, with an increase in search share of at least 46% compared to 2019. And while it’s typically filled with cities like New York, San Francisco, Boston, and Atlanta, Kayak's most popular destinations list is seeing these destinations replaced by outdoor beach towns like Cancun, Honolulu, and Maui. This is the first time in years that New York City has not been among the top 10.
"We always see beach towns in Mexico and Florida trend for American tourists, but what’s more interesting are the new cities we’re seeing pop like Kalispell, Bozeman, and Steamboat Springs," Kayak CEO Steve Hafner tells Fortune. "Destinations that offer quick flights, little to no restrictions, and provide a good combination of indoor and outdoor activities appear to be the preference amongst American travelers these days."
But it's not all about just going camping or glamping. The Greek islands are Contiki’s top booked destination for 2022. Likewise, the tour company, which typically attracts travelers between the ages of 18 and 35, says Costa Rica is one of its top booked, with a 375% increase year over year. According to a recent survey conducted by Contiki, younger travelers are especially interested in beach vacations in 2022, nearly 70% opting for "beachscapes over mountainscapes." And Wyndham has seen a 69% increase for bookings to Hawaii.
Last-minute bookings
The booking window for flights is shrinking when compared to two years prior, according to travel search engine Kayak. And this is especially the case for international travel: Searches for flights within seven days have increased 50% as travelers become increasingly more flexible in their travel plans. (Kayak also has a flexible cancellation filter that helps travelers determine which airlines and hotels are waiving change or cancellation fees.)
"The demand is there. People want to travel again and they are becoming more flexible and spontaneous in their planning," says Hafner. "We’re seeing more people book last minute, especially for international trips, due to the unpredictability of COVID-19, which will likely continue through the first half of next year."
Home-swapping
Anyone who has ever watched the Cameron Diaz and Kate Winslet film The Holiday has long dreamed about the ideal home-swapping scenario. And like everything else that is popular on the Internet, TikTok is making it hot again. The hashtag "#houseswap" has generated approximately 10 million views and viral videos of users swapping houses on the social app.
And global home-swapping platform Love Home Swap, which has homes in more than 110 countries, saw a nearly 300% increase in member sign-ups last year, compared to 2019, and new sign-ups are currently surpassing pre-COVID levels this year. The company says these staycation arrangements help offset the increased costs of traveling, saving members on average $3,500 per year on accommodations through Love Home Swap. (Membership starts at $11 per month.)
“When our members begin home-swapping, they are surprised how much money they are actually saving," says Celia Pronto, managing director of Love Home Swap. "Not only does home-swapping give you access to an entire property, but it frequently comes with added benefits—whether using each other’s cars, children’s toys, or even gym memberships and ski equipment. With 36% of our members traveling four-plus times per year and 85% looking for new travel experiences, home-swapping really does tick all the boxes. We’ve found it quickly becomes a lifestyle choice for our members, with the most popular destinations in the U.S. being New York, California, Florida, and Colorado."
Workcations
With a growing demand for blending the flexibility of remote work with leisure travel, more than 40% of Gen Z employees plan to take a "workcation" (essentially, working while traveling—but not traveling for work and not taking PTO days for it) in 2022, according to data provided by Kayak.
"Younger generations like Gen Z likely live a more flexible lifestyle (i.e., no kids, pets, etc. just yet) that makes it easier to travel (and work) for weeks at a time from different locations, [which] gets more complicated when you have to move the whole family," Kayak's Hafner says. "Once people can really start traveling more freely again, we’ll start to see people squeeze in extra trips that double as work. Companies that support blending business with leisure travel will have a competitive advantage with talent. Many people want a change of scenery right now."
And it's something Kayak is seeing in-house as well, Hafner notes. This past September, Kayak launched a “Work from Almost Anywhere” policy, which lets employees choose how often they work from the office—if at all. "We’re a travel company, so we want our employees to feel comfortable working from different cities, countries, etc., as much or little as they’d like," Hafner says.
Trip-stacking
Trip-stacking—the practice of booking multiple trips back-to-back—really took off during the summer of 2021. There are multiple reasons for this: People wanted to maximize their trips abroad (especially while international borders are open); it can be more budget-friendly on the airfare if going a long distance from home; and many people simply wanted to make up for lost time after spending more than a year at home.
Contiki CEO Adam Armstrong says Gen Z and younger millennials are trip-stacking frequently with the company, booking multiple trips back-to-back. And young professionals are taking more PTO days, with an average trip length of nine to 11 days.
“They are traveling for longer periods of time—some exploring the world for months on end, flexing their remote work perks, taking advantage of the freedom that comes with being in between jobs or seizing the gap year in between college and career life,” explains Armstrong. “We’ve analyzed 2022 preliminary booking patterns, which demonstrate 18- to 35-year-olds are heading to Greece, Italy, Egypt, and Costa Rica—which is up 375% compared to last year—and booking these trips back-to-back to really stretch their travel wings again.”
Luxury all-inclusives
This is one to watch for the long term. All-inclusive resorts have the reputation for being convenient and family friendly, but the amenities aren't always high-end. But pandemic travel changed all that as measures implemented to encourage social distancing as well as personal hygiene are becoming mainstays, like mobile payments or simply paying for everything in one go so as not to have to swap cards or touch point-of-sale checkpoints frequently.