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一个梗图营销号竟成了风投“星探”

Anne Sraders
2022-01-20

Litquidity的匿名创始人在不久前宣布,他与贝恩资本达成了合作关系。

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想进入风险投资行业?也许是时候发点梗图了。

金融圈梗图账号Litquidity的匿名创始人(化名为“Lit”)于上周在推特(Twitter)上宣布,他以风险投资“星探”的身份与贝恩资本(Bain Capital Ventures)达成了合作关系。贝恩资本投资的公司包括BlockFi、Lime和Cameo等。风投公司通过风投“星探”挖掘新的(往往处于创业初期的)创始人和公司,并请其代表公司进行小额投资。

Litquidity的创始人称自己曾经在投资银行和私募股权公司工作过,自2017年开通账户后,已经在推特上收获了大约19.27万名粉丝,Instagram上有约63.3万名粉丝,账号主要发布讽刺类梗图和新闻,为金融民工发声,讲述行业的残酷本质。Litquidity向《财富》杂志表示,这个匿名账号还开通了一个名为Exec Sum的公众号,订阅人数已经超过10万。最近,他还与Litquidity的第一位、也是目前唯一一位员工、前银行家、真人秀电视明星马克·莫兰一起推出了播客。

Litquidity的目标之一是有朝一日创立自己的风投公司,“这事本身就很有梗——通过发梗图来成立一家风投基金。”2021年他接受《纽约》杂志(New York)采访时如是说。(至于追随者们问Liquidity的风投公司什么时候能够面世,他向《财富》杂志表示:“可能是2023年。”)过去一年,Litquidity已经对Substack的竞争对手Beehiiv和社交投资应用程序Iris等创业公司进行了天使投资。

Liquidity成立了专门汇集资金进行投资的特殊目的公司(SPV),并与贝恩资本合作,一步步朝着目标顺利前行。

与贝恩资本的合作关系自然也是在推特上开的头。2021年12月,克里斯蒂娜·梅拉斯-基里亚兹在推特上宣布她将加入贝恩资本担任合伙人,Litquidity在评论区发了火焰的表情后,她回应道:“我们来做些交易吧。”Litquidity称,之后“我就给她发了私信,说‘我是认真的’,再之后我们通了电话互报家门,聊了聊对什么类型的交易感兴趣。”他当时分享了自己的投资和看到的市场机会。Litquidity称,关于他的价值,“我会说,首先第一点,这个账号在金融圈是个十分知名的存在。”

我们做些交易吧。

——克里斯蒂娜·梅拉斯-基里亚兹(@ChristinaPhili5),2021年12月6日

“在金融圈,我最开始的定位是个搞笑账号。我认为,让人们开怀大笑是一个可以和许多人建立关系的好方法。”

贝恩资本的梅拉斯-基里亚兹表示,“新一代媒体创业者通过社交媒体、播客和其他线上渠道建立了自己的受众群”,这种趋势日益增长,他们“现在是很吃香的投资对象”,她提到了20VC的哈里·斯特宾斯和Acquired的大卫·罗森塔尔,以及Not Boring上的公众号作者派基·麦考密克。梅拉斯-基里亚兹通过电子邮件向《财富》杂志表示,Litquidity“作为金融、科技和玩梗文化领域的创作者,在社交媒体上收获了大批高互动性读者,自有其独特的视角”。

梗图和风险投资并不是第一次搭在一起。例如,特纳·诺瓦克通过在推特上发布有关风投的梗图和搞笑内容,收获了大批粉丝,并通过他的公司香蕉资本(Banana Capital)进行了几次风投,还得到了包括Litquidity在内的有限合伙人。

Litquidity的“星探”工作并不是一份正儿八经的工作(他没有受雇于贝恩资本)。Litquidity拒绝透露作为“星探”自己得到的授权投资额度是多少,也不愿意透露他的薪酬结构。梅拉斯-基里亚兹表示,贝恩资本的风投“星探”能够“用贝恩的钱向起步不久的初创公司提供小额天使资金”,该公司希望“可以让创始人觉得,从贝恩的‘星探’那里获得投资,和拿到天使投资人自己的钱这两种体验并无二致。”

对Litquidity来说,他的日常工作“没有太大变化”,他说他将继续“像以前一样与创始人交流”,区别只是现在手里握有贝恩的支票簿。Litquidity表示,希望通过这份经历获得更多关于风险投资的知识。Litquidity主要关注金融科技、Web3和去中心化金融、创作者经济和电子商务领域的公司。

当被问及现在他已经成为一位更严肃的投资者,而他发布的内容通常会带点挑衅性质,这是否会引发关切时,Litquidity表示,他依靠线上发布内容走到现在,一直都在做自己,“所以这不是什么新鲜事,不会让人们感到惊讶。”他又补充道,“我不会说任何我认为有争议的事情,比如不会说那些需要撤回的话。”

对于包括Morning Brew前作者、Launch House现任内容主管托比·豪厄尔在内的旁观者来说,“看着@litcapital从梗图营销号变成了真正的初创公司早期投资者,我不禁开怀大笑。新的美国梦正在我们眼前上演。”他在推特上打趣道。

看着@litcapital从梗图营销号变成了真正的初创公司早期投资者,我不禁开怀大笑。新的美国梦正在我们眼前上演。”

——托比(@tobydoyhowell),2022年1月6日

Litquidity怎么说?“这肯定是我的美国梦。”他笑着说。(财富中文网)

译者:Agatha

想进入风险投资行业?也许是时候发点梗图了。

金融圈梗图账号Litquidity的匿名创始人(化名为“Lit”)于上周在推特(Twitter)上宣布,他以风险投资“星探”的身份与贝恩资本(Bain Capital Ventures)达成了合作关系。贝恩资本投资的公司包括BlockFi、Lime和Cameo等。风投公司通过风投“星探”挖掘新的(往往处于创业初期的)创始人和公司,并请其代表公司进行小额投资。

Litquidity的创始人称自己曾经在投资银行和私募股权公司工作过,自2017年开通账户后,已经在推特上收获了大约19.27万名粉丝,Instagram上有约63.3万名粉丝,账号主要发布讽刺类梗图和新闻,为金融民工发声,讲述行业的残酷本质。Litquidity向《财富》杂志表示,这个匿名账号还开通了一个名为Exec Sum的公众号,订阅人数已经超过10万。最近,他还与Litquidity的第一位、也是目前唯一一位员工、前银行家、真人秀电视明星马克·莫兰一起推出了播客。

Litquidity的目标之一是有朝一日创立自己的风投公司,“这事本身就很有梗——通过发梗图来成立一家风投基金。”2021年他接受《纽约》杂志(New York)采访时如是说。(至于追随者们问Liquidity的风投公司什么时候能够面世,他向《财富》杂志表示:“可能是2023年。”)过去一年,Litquidity已经对Substack的竞争对手Beehiiv和社交投资应用程序Iris等创业公司进行了天使投资。

Liquidity成立了专门汇集资金进行投资的特殊目的公司(SPV),并与贝恩资本合作,一步步朝着目标顺利前行。

与贝恩资本的合作关系自然也是在推特上开的头。2021年12月,克里斯蒂娜·梅拉斯-基里亚兹在推特上宣布她将加入贝恩资本担任合伙人,Litquidity在评论区发了火焰的表情后,她回应道:“我们来做些交易吧。”Litquidity称,之后“我就给她发了私信,说‘我是认真的’,再之后我们通了电话互报家门,聊了聊对什么类型的交易感兴趣。”他当时分享了自己的投资和看到的市场机会。Litquidity称,关于他的价值,“我会说,首先第一点,这个账号在金融圈是个十分知名的存在。”

我们做些交易吧。

——克里斯蒂娜·梅拉斯-基里亚兹(@ChristinaPhili5),2021年12月6日

“在金融圈,我最开始的定位是个搞笑账号。我认为,让人们开怀大笑是一个可以和许多人建立关系的好方法。”

贝恩资本的梅拉斯-基里亚兹表示,“新一代媒体创业者通过社交媒体、播客和其他线上渠道建立了自己的受众群”,这种趋势日益增长,他们“现在是很吃香的投资对象”,她提到了20VC的哈里·斯特宾斯和Acquired的大卫·罗森塔尔,以及Not Boring上的公众号作者派基·麦考密克。梅拉斯-基里亚兹通过电子邮件向《财富》杂志表示,Litquidity“作为金融、科技和玩梗文化领域的创作者,在社交媒体上收获了大批高互动性读者,自有其独特的视角”。

梗图和风险投资并不是第一次搭在一起。例如,特纳·诺瓦克通过在推特上发布有关风投的梗图和搞笑内容,收获了大批粉丝,并通过他的公司香蕉资本(Banana Capital)进行了几次风投,还得到了包括Litquidity在内的有限合伙人。

Litquidity的“星探”工作并不是一份正儿八经的工作(他没有受雇于贝恩资本)。Litquidity拒绝透露作为“星探”自己得到的授权投资额度是多少,也不愿意透露他的薪酬结构。梅拉斯-基里亚兹表示,贝恩资本的风投“星探”能够“用贝恩的钱向起步不久的初创公司提供小额天使资金”,该公司希望“可以让创始人觉得,从贝恩的‘星探’那里获得投资,和拿到天使投资人自己的钱这两种体验并无二致。”

对Litquidity来说,他的日常工作“没有太大变化”,他说他将继续“像以前一样与创始人交流”,区别只是现在手里握有贝恩的支票簿。Litquidity表示,希望通过这份经历获得更多关于风险投资的知识。Litquidity主要关注金融科技、Web3和去中心化金融、创作者经济和电子商务领域的公司。

当被问及现在他已经成为一位更严肃的投资者,而他发布的内容通常会带点挑衅性质,这是否会引发关切时,Litquidity表示,他依靠线上发布内容走到现在,一直都在做自己,“所以这不是什么新鲜事,不会让人们感到惊讶。”他又补充道,“我不会说任何我认为有争议的事情,比如不会说那些需要撤回的话。”

对于包括Morning Brew前作者、Launch House现任内容主管托比·豪厄尔在内的旁观者来说,“看着@litcapital从梗图营销号变成了真正的初创公司早期投资者,我不禁开怀大笑。新的美国梦正在我们眼前上演。”他在推特上打趣道。

看着@litcapital从梗图营销号变成了真正的初创公司早期投资者,我不禁开怀大笑。新的美国梦正在我们眼前上演。”

——托比(@tobydoyhowell),2022年1月6日

Litquidity怎么说?“这肯定是我的美国梦。”他笑着说。(财富中文网)

译者:Agatha

Want to work in venture capital? Maybe it's time to start posting some memes.

The anonymous founder behind the finance meme account Litquidity, who goes by "Lit," announced on Twitter last week that he landed a partnership as a venture scout for Bain Capital Ventures, the firm whose portfolio companies include the likes of BlockFi, Lime, and Cameo. Venture capital firms tap venture scouts to find new founders and companies, often in the very early stages of their startup journeys, and write small investment checks on the firm's behalf.

Since starting the account in 2017, Litquidity, who says he previously worked in investment banking and private equity, has amassed roughly 192,700 followers on Twitter and around 633,000 on Instagram, posting satirical memes and news about the often grueling nature of the finance industry for those who work in it. The anonymous influencer also has a daily newsletter, Exec Sum, which now has over 100,000 subscribers, Litquidity told Fortune, and recently launched a podcast with Litquidity's first and currently only employee, former banker and reality TV star Mark Moran.

Among Litquidity's goals is to one day create his own venture firm: “That would just be a meme in itself—memeing a VC fund into existence," he told New York magazine last year. (As to when followers could expect a Litquidity venture firm, Litquidity told Fortune “maybe 2023.”) Over the past year, Litquidity has invested his own angel checks into startups including Substack competitor Beehiiv and social investing app Iris.

Litquidity's move to set up special purpose vehicles (SPVs), which pool capital to make an investment, as well as landing the venture scout partnership at Bain Capital Ventures, put him well on that journey.

Naturally, the Bain Capital Ventures partnership originated over Twitter. The Litquidity account initially commented a fire emoji on Christina Melas-Kyriazi’s tweet in December announcing her move to Bain Capital Ventures as a partner, to which she replied, "Let's do some deals." After that, "I slid into the DMs saying, 'I'm serious,' and we spoke on the phone to get to know each other, see what types of deals that we're interested in," Litquidity says. He said he shared intel about his own investments and opportunities he was seeing. Litquidity describes his value to the role as, "I would say, first and foremost, it's being a known presence in the finance ecosystem."

let's do some deals.

— Christina Melas-Kyriazi (@ChristinaPhili5) December 6, 2021

"I'm primarily known in the finance ecosystem as a jokester. I think that's a great way to establish a relationship with a lot of people, making them laugh," he says.

Melas-Kyriazi at Bain Capital Ventures notes there's a growing trend of "next-generation media entrepreneurs who have built their audiences on social media, podcasting, and other digital channels" who are "now sought-after as investors," pointing to podcasters Harry Stebbings at 20VC and David Rosenthal at Acquired, and newsletter writer Packy McCormick at Not Boring. Litquidity, according to Melas-Kyriazi, has "a unique perspective as a creator having built a broad and engaged audience on social media at the intersection of finance, technology, and meme culture," she told Fortune via email.

Meme posters and venture capital aren’t a new pairing. Turner Novak, for example, has amassed his own following on Twitter from posting memes and comical content about VCs and has made several venture investments through his firm Banana Capital, garnering limited partners including Litquidity.

Litquidity's scout gig is not a job (he's not employed by Bain Capital Ventures). Litquidity declined to provide details about how much money he's been authorized to invest as a scout, or details about his compensation structure. Melas-Kyriazi said that Bain's venture scouts write "small, angel-size checks into early-stage startups, funded by BCV," and that the firm wants "founders to feel that the experience of taking money from a BCV scout is nearly indistinguishable from working with an angel who is investing their own dollars."

For Litquidity, "not much is changing" for his day-to-day work, and he will continue having "conversations with founders the same way that I had been" prior to the scout deal, he says—only this time with a Bain checkbook in hand. Litquidity says he hopes to gain more knowledge about VC investing through the experience. Companies on Litquidity's radar include those in the fintech, Web3 and DeFi, creator economy, and e-commerce spaces.

When asked whether his often provocative content might be a concern as he becomes a more serious investor, Litquidity said he's come this far by being himself with his online content, "so it's not like it's a surprise or anything like that," adding that "I don't say anything that I deem to be controversial in the sense of it being, like, cancelable."

For some onlookers, like former Morning Brew writer and current content lead at Launch House Toby Howell, "It never fails to crack me up that @litcapital went from a meme page to an actual early-stage startup investor. The new american dream playing out before our eyes," he quipped on Twitter.

It never fails to crack me up that @litcapital went from a meme page to an actual early-stage startup investor. The new american dream playing out before our eyes

— Toby (@tobydoyhowell) January 6, 2022

As for Litquidity? "It's my American dream for sure," he says with a laugh.

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