四处搜寻六个月后,布里坦尼·沃德终于在3月在坦帕找到了一栋理想的住宅,作为第一套Airbnb民宿。这套三居室的砖房还配有一个地面泳池。当然,在目前持续火爆的房地产市场中,她的出价能够被选中(还有其他25个竞买者),需要策略和运气。或许她还有更了不起的壮举?沃德已经花费25,000美元完成了房屋装修,并在Airbnb上挂牌出租。
她对《财富》杂志表示:“房源发布后8个小时内,我就收到了4个预定订单。”她认为Airbnb民宿是一种很好的投资途径。沃德在五年前创办了一家市场营销代理公司,这栋民宿不会占用她太多日常工作时间,而且坦帕房价暴涨将让她从中受益。
她或许非常幸运:上周四,《财富》杂志将坦帕列为明年最适合拥有Airbnb民宿的10座城市之一。
《财富》杂志分析了大量房地产数据,根据Airbnb和VRBO等网站上的挂牌房源,找出了最适合拥有民宿的城市。我们根据8个指标,对美国100个大城市进行了评估。这些指标分为3类,分别是民宿需求(例如市场入住率)、收入潜力(相对于区域房价的月收入水平)和增长情况(市场房源增长率)。
排在首位的城市是加州圣安娜,其次是佛罗里达州海厄利亚(第2位);印第安纳州韦恩堡(第3位);亚利桑那州格伦代尔(第4位);迈阿密(第5位);坦帕(第6位);加州里弗赛德(第7位);塔尔萨(第8位);亚利桑那州钱德勒(第9位);亚利桑那州梅萨(第10位)。
2019年11月,帕特里克·吉兰同意在朋友被外派到中东期间,作为朋友的韦恩堡(排名第3)住宅的物业管理员。46岁的房地产中介吉兰最终决定将朋友的房子在Airbnb上挂牌出租。结果如何?这套三居室的中世纪牧场式住宅成为该网站的热门房源。这套住宅没有什么特别之处,只是它位于城市远郊。吉兰认为,这套房源受欢迎的根本原因在于,虽然韦恩堡房地产市场持续增长,但并没有出现大量Airbnb民宿。
吉兰表示:“我有许多芝加哥和华盛顿的客户,甚至有来自加州的客户,都想在这里投资房地产。”
排在前列的城市有什么共同点呢?那就是市场并未过度饱和。
过去十年,新奥尔良和纳什维尔等热门旅游城市成为Airbnb崛起的最大受益者。现在,这些城市的入住率和民宿增长率都排在靠后的位置。而我们评选出的十大城市,在这两方面均表现抢眼。比如排在首位的圣安娜,当地的入住率为79%,挂牌房源年增长率为25%。
泽夫和梅丽莎·福雷斯特在加州共有8套Airbnb民宿,位于加州里弗赛德(排名第7位)的一套民宿给他们带来了丰厚收益。当地市场有什么特别之处?相对于洛杉矶,里弗赛德的房价更实惠,而且短租市场尚未达到饱和。
泽夫告诉《财富》杂志:“[这里的]利润空间更大。里弗赛德的房价与洛杉矶等大城市相比更便宜,但短租租金水平与洛杉矶基本相当。”
对于想投资Airbnb民宿的人们,泽夫有什么建议?进行投资调研,同时也要让自己的民宿有出众的设计和便利设施,即使这会增加成本。
泽夫对《财富》杂志表示:“我们在2018年购买了里弗赛德的房子,之后不断进行投入,以改善客户体验。持续完善民宿的设计和便利设施,使我们的利润同比增长了约15%。”(财富中文网)
译者:刘进龙
审校:汪皓
四处搜寻六个月后,布里坦尼·沃德终于在3月在坦帕找到了一栋理想的住宅,作为第一套Airbnb民宿。这套三居室的砖房还配有一个地面泳池。当然,在目前持续火爆的房地产市场中,她的出价能够被选中(还有其他25个竞买者),需要策略和运气。或许她还有更了不起的壮举?沃德已经花费25,000美元完成了房屋装修,并在Airbnb上挂牌出租。
她对《财富》杂志表示:“房源发布后8个小时内,我就收到了4个预定订单。”她认为Airbnb民宿是一种很好的投资途径。沃德在五年前创办了一家市场营销代理公司,这栋民宿不会占用她太多日常工作时间,而且坦帕房价暴涨将让她从中受益。
她或许非常幸运:上周四,《财富》杂志将坦帕列为明年最适合拥有Airbnb民宿的10座城市之一。
《财富》杂志分析了大量房地产数据,根据Airbnb和VRBO等网站上的挂牌房源,找出了最适合拥有民宿的城市。我们根据8个指标,对美国100个大城市进行了评估。这些指标分为3类,分别是民宿需求(例如市场入住率)、收入潜力(相对于区域房价的月收入水平)和增长情况(市场房源增长率)。
排在首位的城市是加州圣安娜,其次是佛罗里达州海厄利亚(第2位);印第安纳州韦恩堡(第3位);亚利桑那州格伦代尔(第4位);迈阿密(第5位);坦帕(第6位);加州里弗赛德(第7位);塔尔萨(第8位);亚利桑那州钱德勒(第9位);亚利桑那州梅萨(第10位)。
2019年11月,帕特里克·吉兰同意在朋友被外派到中东期间,作为朋友的韦恩堡(排名第3)住宅的物业管理员。46岁的房地产中介吉兰最终决定将朋友的房子在Airbnb上挂牌出租。结果如何?这套三居室的中世纪牧场式住宅成为该网站的热门房源。这套住宅没有什么特别之处,只是它位于城市远郊。吉兰认为,这套房源受欢迎的根本原因在于,虽然韦恩堡房地产市场持续增长,但并没有出现大量Airbnb民宿。
吉兰表示:“我有许多芝加哥和华盛顿的客户,甚至有来自加州的客户,都想在这里投资房地产。”
排在前列的城市有什么共同点呢?那就是市场并未过度饱和。
过去十年,新奥尔良和纳什维尔等热门旅游城市成为Airbnb崛起的最大受益者。现在,这些城市的入住率和民宿增长率都排在靠后的位置。而我们评选出的十大城市,在这两方面均表现抢眼。比如排在首位的圣安娜,当地的入住率为79%,挂牌房源年增长率为25%。
泽夫和梅丽莎·福雷斯特在加州共有8套Airbnb民宿,位于加州里弗赛德(排名第7位)的一套民宿给他们带来了丰厚收益。当地市场有什么特别之处?相对于洛杉矶,里弗赛德的房价更实惠,而且短租市场尚未达到饱和。
泽夫告诉《财富》杂志:“[这里的]利润空间更大。里弗赛德的房价与洛杉矶等大城市相比更便宜,但短租租金水平与洛杉矶基本相当。”
对于想投资Airbnb民宿的人们,泽夫有什么建议?进行投资调研,同时也要让自己的民宿有出众的设计和便利设施,即使这会增加成本。
泽夫对《财富》杂志表示:“我们在2018年购买了里弗赛德的房子,之后不断进行投入,以改善客户体验。持续完善民宿的设计和便利设施,使我们的利润同比增长了约15%。”(财富中文网)
译者:刘进龙
审校:汪皓
After six months of looking, Brittany Ward found the perfect Tampa home in March to launch her first Airbnb rental: a three-bedroom brick house with an in-ground pool. Of course, placing the winning bid (there were 25 other offers) amid this ongoing housing frenzy took both strategy and luck. Perhaps the greater feat? She has already completed a $25,000 renovation of the home and has it listed on Airbnb.
"Within eight hours of posting the home, I had four bookings," Ward told Fortune. She views the Airbnb rental as a great investment vehicle that shouldn't absorb too much time away from her day job—running a marketing agency she founded five years ago—and will allow her to benefit from soaring home appreciation in Tampa.
She might just be in luck: On Thursday, Fortune named Tampa one of the top 10 cities in which to own an Airbnb rental heading into next year.
Fortune poured over reams of real estate data to find the top places to own short-term rentals listed on sites like Airbnb and VRBO. We looked at America's 100 largest cities, and, in total, weighted eight metrics. Our metrics fell into three categories: rental demand (for example, market occupancy rates), earnings potential (monthly revenue relative to regional home prices), and growth (growth of listings in the market).
Our top spot went to Santa Ana, Calif. It was followed by Hialeah, Fla. (No. 2); Fort Wayne, Ind. (No. 3); Glendale, Ariz. (No. 4); Miami (No. 5); Tampa (No. 6); Riverside, Calif. (No. 7); Tulsa (No. 8); Chandler, Ariz. (No. 9); and Mesa, Ariz. (No. 10).
10 best cities to own an Airbnb rental in 2023
Rank
City
Occupancy rate
Rental demand score
Typical monthly revenue
Median home price
SANTA ANA, CA
HIALEAH, FL
FORT WAYNE, IN
GLENDALE, AZ
MIAMI, FL
TAMPA, FL
RIVERSIDE, CA
TULSA, OK
CHANDLER, AZ
MESA, AZ
TABLE: LANCE LAMBERT ・SOURCE: LIST WAS CALCULATED BY FORTUNE USING DATA FROM REALTOR. COM AND AIRDNA
In November 2019, Patrick Gillan agreed he’d act as a property manager for his friend's Fort Wayne (ranked No. 3) home while he was deployed to the Middle East. Ultimately, the 46-year-old real estate agent decided to list his friend's home on Airbnb. The result? The three-bedroom mid-century ranch was a hit on the home listing site. There wasn't exactly anything special about the property, which was well outside the city's downtown. Instead, Gillan thinks it boils down to the fact that although Fort Wayne is growing, it is not yet flooded with Airbnb rentals.
"I have a number of clients in Chicago and Washington—and even people from California—who are looking to invest in real estate here," Gillan says.
The common theme among top-ranked cities? They aren't oversaturated.
Over the past decade, tourism hubs like New Orleans and Nashville have been among the biggest benefactors of the rise of Airbnb. Now, cities like Nashville and New Orleans are on the lower end of the spectrum when it comes to both occupancy rates and rental growth rates. In both of those areas, the cities we ranked shine. Look no further than No. 1 ranked Santa Ana. It boasts both a 79% occupancy rate and a 25% annual growth rate in listings.
Fortune's top 10 Airbnb markets are both fast-growing, and in high demand
RENTAL GROWTH
TULSA, OK
RIVERSIDE, CA
CHANDLER, AZ
FORT WAYNE, IN
SANTA ANA, CA
GLENDALE, AZ
MESA, AZ
HIALEAH, FL
MIAMI, FL
TAMPA, FL
OCCUPANCY RATE
BOTH ANNUAL RENTAL GROWTH AND OCCUPANCY RATE ARE CALCULATED AMONG SHORT-TERM RENTALS LISTED ON BOTH AIRBNB AND VRBO.
CHART: LANCE LAMBERT • SOURCE: AIRDNA
In total, Zev and Melissa Forrest have eight Airbnb properties in California—including a profits machine in Riverside, Calif. (No. 7 on our list). What's special about the market? Relative to Los Angeles, Riverside's home prices are a bit more affordable, while the short-term rental market there isn't yet oversaturated.
"The profit margin is much higher [here]. Riverside housing is more affordable than a larger city like Los Angeles, but the short-term rent we receive is still somewhat in line with homes in Los Angeles," Zev tells Fortune.
Zev's advice for anyone getting into the Airbnb game? Do your investment research, but also focus on making your property stand out when it comes to design and amenities—even if it comes at a dollar cost.
"We bought our Riverside property in 2018 and since then have continued to invest in the home to enhance the guest experience. Continuing to elevate the design and amenities of the home has increased our profit about 15% year over year," Zev tells Fortune.