Snapchat的创始人埃文·斯皮格尔宣布,将推出加入全新增强现实功能的Snap眼镜(Snap Spectacles),该产品可以在现实世界中添加一层增强现实影像。同时推出能够跟随用户拍照的无人机。
4月28日,Snapchat的母公司Snap发布新产品,主要是为了摆脱原本的社交媒体服务定位,持续拓展业务。该公司越来越注重硬件设备,例如2016年推出的第一款眼镜产品Spectacles。
目前,Snapchat的全球日均用户达3.32亿,市值为470亿美元。在新产品发布的当日,其股价上涨6.4%,至28.81美元。
新款Snap眼镜
斯皮格尔表示,最新款Snap眼镜“改变了互动方式,可以四处走动解放双手,亲眼看到电脑运算结果在现实中呈现。”
有两处升级很关键:一是Lens cloud,开发者能够用来为用户搭建增强现实体验;二是使用同款增强现实眼镜的用户可交互。如此一来,用户可以进入同一处虚拟空间并肩游戏。
与元宇宙有何不同?
“元宇宙”是Facebook的创始人马克·扎克伯克带火的科技热词,意思是完全沉浸式的数字世界。不过,Snap的技术主要针对增强现实世界。斯皮格尔解释说:“人们讨论增强现实时,主要是扩大周围的现实世界。因此,这项技术的基础是人们确实热爱现实世界,也希望与朋友们在一起。”
斯皮格尔称,Snap甚至不准在办公室提到“元宇宙”,他认为这一说法“模糊且只是假设”。他补充道:“如果找个房间问人们如何定义元宇宙,每个人的定义都可能完全不同。”
拍照无人机
Snapchat刚开始是照片分享应用程序,如今正在深耕相机行业,最新产品是手掌大小的拍照无人机Pixy。无人机跟在用户身后,能够非常靠近,最高预设飞行高度30英尺(约合9.144米)。
斯皮格尔强调,该设备使用非常方便:“没有控制手柄,也没有复杂的设置。设定飞行路径,Pixy就可以前往目标点拍照。”
无人机售价230美元,多加电池为20美元。据《纽约时报》(New York Times)报道,双电池充电器售价50美元。(财富中文网)
译者:夏林
Snapchat的创始人埃文·斯皮格尔宣布,将推出加入全新增强现实功能的Snap眼镜(Snap Spectacles),该产品可以在现实世界中添加一层增强现实影像。同时推出能够跟随用户拍照的无人机。
4月28日,Snapchat的母公司Snap发布新产品,主要是为了摆脱原本的社交媒体服务定位,持续拓展业务。该公司越来越注重硬件设备,例如2016年推出的第一款眼镜产品Spectacles。
目前,Snapchat的全球日均用户达3.32亿,市值为470亿美元。在新产品发布的当日,其股价上涨6.4%,至28.81美元。
新款Snap眼镜
斯皮格尔表示,最新款Snap眼镜“改变了互动方式,可以四处走动解放双手,亲眼看到电脑运算结果在现实中呈现。”
有两处升级很关键:一是Lens cloud,开发者能够用来为用户搭建增强现实体验;二是使用同款增强现实眼镜的用户可交互。如此一来,用户可以进入同一处虚拟空间并肩游戏。
与元宇宙有何不同?
“元宇宙”是Facebook的创始人马克·扎克伯克带火的科技热词,意思是完全沉浸式的数字世界。不过,Snap的技术主要针对增强现实世界。斯皮格尔解释说:“人们讨论增强现实时,主要是扩大周围的现实世界。因此,这项技术的基础是人们确实热爱现实世界,也希望与朋友们在一起。”
斯皮格尔称,Snap甚至不准在办公室提到“元宇宙”,他认为这一说法“模糊且只是假设”。他补充道:“如果找个房间问人们如何定义元宇宙,每个人的定义都可能完全不同。”
拍照无人机
Snapchat刚开始是照片分享应用程序,如今正在深耕相机行业,最新产品是手掌大小的拍照无人机Pixy。无人机跟在用户身后,能够非常靠近,最高预设飞行高度30英尺(约合9.144米)。
斯皮格尔强调,该设备使用非常方便:“没有控制手柄,也没有复杂的设置。设定飞行路径,Pixy就可以前往目标点拍照。”
无人机售价230美元,多加电池为20美元。据《纽约时报》(New York Times)报道,双电池充电器售价50美元。(财富中文网)
译者:夏林
Snapchat founder Evan Spiegel announced that new augmented reality features are coming to his company’s product Snap Spectacles, glasses that add a layer of augmented reality onto the real world, along with a drone that follows users and takes photos.
The new products, unveiled on April 28, are part of an effort by Snap, Snapchat’s parent company, to branch out from its roots as a social media service. It has been increasingly pushing into hardware devices such as its Spectacles, the first version of which debuted in 2016.
Currently, Snapchat has 332 million daily users globally, and has a market capitalization of $47 billion. On April 28, its shares rose 6.4% to $28.81.
Updated Snap Spectacles
The latest Snap Spectacles, Spiegel said, “change the way you interact when you can walk around and use your hands, and see computing brought to life.”
There are two key new updates: The first is the Lens cloud that lets developers build AR experiences for users, while the second lets users using the same AR lens interact with one another. This allows users to occupy the same virtual spaces and play the same games.
How is this different from the metaverse?
The “metaverse,” a buzzy tech industry term popularized by Facebook founder Mark Zuckberberg, describes a fully immersive digital universe. However, Snap’s technology is aimed at enhancing the real world. Spiegel explained: “When we talk about AR, we’re trying to augment the real world around you. So our fundamental bet is that people actually love the real world: They want to be together in person with their friends.”
Snap avoids even using the word “metaverse” in its office, Spiegel said, calling it “ambiguous and hypothetical.” He added, “Just ask a room of people how to define it, and everyone’s definition is totally different.”
A photo-snapping drone
Snapchat, originally launched as a photo exchange app, is diving deeper into the camera industry by launching Pixy, a palm-size flying camera. The drone can follow its owner, either closely or up to 30 feet high.
Spiegel stressed that the device is easy to use: “There are no controllers. There’s no complex setup. Simply select a flight path and let Pixy take it from there.”
The drone costs $230, additional batteries $20; dual battery chargers are $50, according to the New York Times.