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尽管通胀严重,开市客的低价套餐价格却保持不变

Alena Botros
2022-07-15

虽然消费者价格上涨和通货膨胀飙升,但该套餐自1985年以来价格一直保持不变。

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顾客在标牌下方排队购买价值1.5美元的开市客柯克兰招牌(Costco Kirkland Signature)热狗和苏打水套餐。图片来源:PATRICK T. FALLON—AFP/GETTY IMAGES

随着通货膨胀率达到40年来的最高点,美国人看到各地的物价都在上涨,尤其是食品和杂货。

开市客(Costco)的热狗和饮料套餐的零售价为1.5美元,自20世纪80年代以来就没有涨价。随着这家零售商出售的其他美食广场食品价格上涨,比如烤鸡从2.99美元涨到了3.99美元,20盎司(约591.4毫升)的苏打水从59美分涨到了69美分,所有人都在关注该公司的招牌热狗价格是否会发生变化。

但开市客的首席执行官克雷格·杰利内克明确表示,著名的价值1.5美元热狗和苏打水套餐不会受到通货膨胀的影响。

本周在接受美国消费者新闻与商业频道(CNBC)采访时,当被问及他是否会提高美食广场上粉丝最喜欢的食品价格时,他的回答只有一个词。

“不。”杰利内克告诉美国消费者新闻与商业频道。

但杰利内克本人曾经一度不确定热狗套餐的价格是否会上涨,因为该公司在这笔交易中亏损了。他向公司的创始人及前首席执行官吉姆·西尼戈尔提到了自己的担忧,他告诉《425 Business》杂志,西尼戈尔明确表示,如果杰利内克提高热狗的价格,他就会“杀了”他。

你的会员资格也很安全

热狗套餐的价格保持不变,你的开市客会员资格也是如此。

今年6月,开市客讨论了可能会提高会员费的问题。过去,会员费每五年到六年就会上涨一次,最近一次上涨是在2017年6月。

根据MSN MarketWatch的数据,目前金星会员和商业会员的年费是60美元,高级会员的年费是120美元,开市客的全球续期率达到了90%——创下了仓储零售商纪录。

不过,尽管会员费对其全球总销售额的贡献很大,但杰利内克也证实,目前还没有考虑提高会员费。

“我说得很清楚。”他告诉美国消费者新闻与商业频道。“我认为现在还不是时候。我们的注册人数继续保持强劲。”

开市客的财务高级副总裁罗伯特·纳尔逊此前也强调,会员费将保持不变。

纳尔逊在6月的财报电话会议上说:“鉴于目前的宏观环境、有史以来的高通胀率,以及由此给我们的会员和所有消费者带来的负担,我们认为如今还不是提前上调会员费的好时机。”(财富中文网)

译者:中慧言-王芳

随着通货膨胀率达到40年来的最高点,美国人看到各地的物价都在上涨,尤其是食品和杂货。

开市客(Costco)的热狗和饮料套餐的零售价为1.5美元,自20世纪80年代以来就没有涨价。随着这家零售商出售的其他美食广场食品价格上涨,比如烤鸡从2.99美元涨到了3.99美元,20盎司(约591.4毫升)的苏打水从59美分涨到了69美分,所有人都在关注该公司的招牌热狗价格是否会发生变化。

但开市客的首席执行官克雷格·杰利内克明确表示,著名的价值1.5美元热狗和苏打水套餐不会受到通货膨胀的影响。

本周在接受美国消费者新闻与商业频道(CNBC)采访时,当被问及他是否会提高美食广场上粉丝最喜欢的食品价格时,他的回答只有一个词。

“不。”杰利内克告诉美国消费者新闻与商业频道。

但杰利内克本人曾经一度不确定热狗套餐的价格是否会上涨,因为该公司在这笔交易中亏损了。他向公司的创始人及前首席执行官吉姆·西尼戈尔提到了自己的担忧,他告诉《425 Business》杂志,西尼戈尔明确表示,如果杰利内克提高热狗的价格,他就会“杀了”他。

你的会员资格也很安全

热狗套餐的价格保持不变,你的开市客会员资格也是如此。

今年6月,开市客讨论了可能会提高会员费的问题。过去,会员费每五年到六年就会上涨一次,最近一次上涨是在2017年6月。

根据MSN MarketWatch的数据,目前金星会员和商业会员的年费是60美元,高级会员的年费是120美元,开市客的全球续期率达到了90%——创下了仓储零售商纪录。

不过,尽管会员费对其全球总销售额的贡献很大,但杰利内克也证实,目前还没有考虑提高会员费。

“我说得很清楚。”他告诉美国消费者新闻与商业频道。“我认为现在还不是时候。我们的注册人数继续保持强劲。”

开市客的财务高级副总裁罗伯特·纳尔逊此前也强调,会员费将保持不变。

纳尔逊在6月的财报电话会议上说:“鉴于目前的宏观环境、有史以来的高通胀率,以及由此给我们的会员和所有消费者带来的负担,我们认为如今还不是提前上调会员费的好时机。”(财富中文网)

译者:中慧言-王芳

With inflation at a four-decade high, Americans are seeing price increases everywhere, especially when it comes to food and groceries.

Costco’s hot dog and drink combo, which retails for $1.50, hasn’t gone up in price since the 1980s. And as the cost of other food court items sold by the retailer increase, like the chicken bake that jumped from $2.99 to $3.99, or their 20-ounce soda that jumped from 59 cents to 69 cents, all eyes are on what will happen to the company’s iconic hot dog.

But Costco CEO Craig Jelinek made it clear that the famous $1.50 hot dog and soda combo would remain unaffected by inflation.

When asked in an interview with CNBC this week if he would raise the price of the food court’s fan-favorite item, he answered with one-word.

“No,” Jelinek told CNBC.

But there was a time where Jelinek himself was unsure if the price of the hot dog combo would go up, as the company loses money on the deal. He mentioned his concern to founder and former CEO Jim Sinegal, and as he told 425 Business, Sinegal made it clear that if Jelinek were to raise the price of the hot dog, he’d “kill” him.

Your membership is safe as well

The price of the hog dog combo is staying the same, and so is your Costco membership.

Jn June, Costco discussed a potential increase in membership fees. In the past, the fees have risen every five to six years, and the last increase was in June 2017.

Gold star and business memberships are currently $60 a year, and the executive membership is at $120, with Costco seeing a worldwide 90% renewal rate — a record for the warehouse retailer, according to MSN MarketWatch.

But even with its membership fees contributing largely to its overall global sales, Jelinek confirmed that at this point, a membership fee hike is not on the table.

“I made it very clear,” he told CNBC. “I don’t think it’s the right time. Our sign-ups continue to be strong.”

Robert Nelson, Costco’s senior vice president of treasury, has also previously emphasized that membership costs will stay the same.

“Given the current macro environment, the historically high inflation, and the burden it’s having on our members and all consumers in general, we think increasing our membership fee today ahead of our typical timing is not the right time,” Nelson said on an earnings call in June.

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
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