汽车行业一直在努力应对新冠疫情带来的供应链中断和新车短缺问题,但豪华车市场正在蓬勃发展。
根据Cox Automotive公司旗下的凯利蓝皮书(Kelley Blue Book)于7月12日发布的新数据,今年6月的豪华车购买量占汽车总销量的18%,高于一个月前的17.3%。平均而言,买家为购买新豪华车支付了66476美元,这是有纪录以来的最高价格。
7月13日公布的美国最新消费者物价指数(CPI)报告显示,通胀率达到40年来的最高点,6月的新车价格较上月上涨0.7%,而二手车价格比同期上涨1.6%。
随着豪华车在销售中所占的份额越来越大,它们已经将所有新车的平均交易价格推高至创纪录的48043美元。这相当于美国普通全职员工46周的收入中位数,目前只有美国富人愿意为新车买单。相比之下,皮尤研究中心(Pew Research Center)在2018年估计,五分之一的美国人属于高收入家庭,他们的收入是全国中位数的两倍多。换句话说,随着上层(和中上层)阶级的增长,豪华车的销售比例也在增加。
Cox Automotive公司的首席经济学家乔纳森·斯莫克告诉《财富》杂志:“虽然就中等家庭而言,负担能力从未像现在这样糟糕,但就目前主导新车市场的人群来说,负担能力不是问题。”
随着高油价导致更多的司机考虑转向更省油的选择,电动汽车也慢慢进入了豪华车的价格区间。据凯利蓝皮书估计,今年6月的新电动汽车的平均价格超过6.6万美元,较上月增长3.8%,比去年同期增长13.7%。
在美国豪华车市场,特斯拉(Tesla)目前领先于梅赛德斯-奔驰(Mercedes-Benz)和宝马(BMW)。据《汽车新闻》(Automotive News)报道的益博睿(Experian)数据显示,今年上半年,埃隆·马斯克的电动汽车巨头贡献了美国豪华车总销量的21.6%。根据益博睿的数据,截至今年6月,特斯拉的客户购买了近18万辆汽车,而宝马和雷克萨斯(Lexus)的客户分别购买了超过13.3万辆和11.2万辆豪华车。
尽管月供创下历史新高,有时甚至超过租金水平,而且汽车制造商面临持续的供应问题,但消费者对汽车的需求仍然强劲。
这样一来,大多数经销商能够以高于制造商建议零售价的价格出售它们的低库存。就在一年前,豪华车的售价比标价低825美元左右。根据凯利蓝皮书的数据,今年6月,豪华车买家平均支付价格比标价高出1069美元,梅赛德斯-奔驰和起亚(Kia)等品牌的新车售价比标价高出8.7%。
Cox Automotive公司的执行分析师米歇尔·克雷布斯对《财富》杂志表示,她预计新车的价格在一段时间内仍将居高不下。
她说:“我们没有看到库存水平的改善,而是发现汽车需求仍然强劲。持续的低供应和高需求将使价格居高不下。此外,当新车发布季(通常是在秋季)开始时,这些车型会自动提价,而且没有折扣——因为它们是新车。”(财富中文网)
译者:中慧言-王芳
汽车行业一直在努力应对新冠疫情带来的供应链中断和新车短缺问题,但豪华车市场正在蓬勃发展。
根据Cox Automotive公司旗下的凯利蓝皮书(Kelley Blue Book)于7月12日发布的新数据,今年6月的豪华车购买量占汽车总销量的18%,高于一个月前的17.3%。平均而言,买家为购买新豪华车支付了66476美元,这是有纪录以来的最高价格。
7月13日公布的美国最新消费者物价指数(CPI)报告显示,通胀率达到40年来的最高点,6月的新车价格较上月上涨0.7%,而二手车价格比同期上涨1.6%。
随着豪华车在销售中所占的份额越来越大,它们已经将所有新车的平均交易价格推高至创纪录的48043美元。这相当于美国普通全职员工46周的收入中位数,目前只有美国富人愿意为新车买单。相比之下,皮尤研究中心(Pew Research Center)在2018年估计,五分之一的美国人属于高收入家庭,他们的收入是全国中位数的两倍多。换句话说,随着上层(和中上层)阶级的增长,豪华车的销售比例也在增加。
Cox Automotive公司的首席经济学家乔纳森·斯莫克告诉《财富》杂志:“虽然就中等家庭而言,负担能力从未像现在这样糟糕,但就目前主导新车市场的人群来说,负担能力不是问题。”
随着高油价导致更多的司机考虑转向更省油的选择,电动汽车也慢慢进入了豪华车的价格区间。据凯利蓝皮书估计,今年6月的新电动汽车的平均价格超过6.6万美元,较上月增长3.8%,比去年同期增长13.7%。
在美国豪华车市场,特斯拉(Tesla)目前领先于梅赛德斯-奔驰(Mercedes-Benz)和宝马(BMW)。据《汽车新闻》(Automotive News)报道的益博睿(Experian)数据显示,今年上半年,埃隆·马斯克的电动汽车巨头贡献了美国豪华车总销量的21.6%。根据益博睿的数据,截至今年6月,特斯拉的客户购买了近18万辆汽车,而宝马和雷克萨斯(Lexus)的客户分别购买了超过13.3万辆和11.2万辆豪华车。
尽管月供创下历史新高,有时甚至超过租金水平,而且汽车制造商面临持续的供应问题,但消费者对汽车的需求仍然强劲。
这样一来,大多数经销商能够以高于制造商建议零售价的价格出售它们的低库存。就在一年前,豪华车的售价比标价低825美元左右。根据凯利蓝皮书的数据,今年6月,豪华车买家平均支付价格比标价高出1069美元,梅赛德斯-奔驰和起亚(Kia)等品牌的新车售价比标价高出8.7%。
Cox Automotive公司的执行分析师米歇尔·克雷布斯对《财富》杂志表示,她预计新车的价格在一段时间内仍将居高不下。
她说:“我们没有看到库存水平的改善,而是发现汽车需求仍然强劲。持续的低供应和高需求将使价格居高不下。此外,当新车发布季(通常是在秋季)开始时,这些车型会自动提价,而且没有折扣——因为它们是新车。”(财富中文网)
译者:中慧言-王芳
The auto industry has struggled with supply-chain disruptions brought on by the pandemic and a shortage of new cars, but the luxury car market is thriving through it all.
Purchases of luxury vehicles accounted for 18% of total car sales in June, up from 17.3% a month before, according to new data released on July 12 from Kelley Blue Book, a Cox Automotive company. On average, buyers paid $66,476 for each new luxury vehicle—the highest price ever recorded.
According to the latest Consumer Price Index (CPI) report on July 13, which showed the highest inflation in 40 years, new-vehicle prices rose 0.7% in June compared to last month, while used-car prices rose 1.6% over the same period.
As luxury vehicles make up an increasingly larger share of sales, they have pulled the average transaction price for all new vehicles up to a record $48,043. That equates to more than 46 weeks of median earnings for the typical full-time worker and has increasingly left only wealthier Americans willing to pay out for a new car at the moment. By comparison, the Pew Research Center estimated in 2018 that one-fifth of Americans live in upper-income households, making more than double the national median. In other words, as the upper (and upper-middle) class grows, so does the percentage of luxury cars being sold.
“While affordability relative to the median household has never been worse, for the demographics that now dominate the new-vehicle market, affordability is not an issue,” Cox Automotive’s chief economist, Jonathan Smoke, told Fortune.
Electric vehicles, too, have inched into luxury price territory as high gas prices lead more drivers to consider making the switch to a more fuel-efficient option. The average price for a new electric vehicle exceeded $66,000 in June—a 3.8% increase from the month prior and 13.7% from a year ago, according to Kelley Blue Book estimates.
In the U.S. luxury car space, Tesla currently leads sales, beating out Mercedes-Benz and BMW. Elon Musk’s EV giant contributed 21.6% of total U.S. luxury sales during the first half of this year, according to Experian data reported by Automotive News. By June, Tesla customers registered nearly 180,000 vehicles, while BMW and Lexus customers registered over 133,000 and 112,000 luxury cars, respectively, according to Experian.
Consumer demand for cars remains strong despite monthly payments hitting record highs, sometimes beyond rent levels, and automakers facing continued supply issues.
That combination has allowed most dealers to sell their low inventory above the manufacturer’s suggested retail price. Just a year ago, luxury vehicles sold for around $825 under the sticker price. In June, the average luxury buyer paid $1,069 above sticker price, and new vehicles from brands like Mercedes-Benz and Kia sold for up to 8.7% over, according to Kelley Blue Book data.
Michelle Krebs, executive analyst at Cox Automotive, told Fortune she expects new cars to stay expensive for a while.
“We are seeing no improvement in inventory levels and continue to see strong demand for vehicles. Continued low supply and high demand will keep prices high,” she said. “In addition, when the new model year starts, usually by fall, those vehicles come automatically with higher prices and no discounting—because they are new.”