“让Instagram恢复本来的样子吧。”Instagram全球顶流网红凯莉·詹纳本周转发的一条博文中写道,“别再试图成为另一个TikTok了。”
几天后公布的Meta业绩解释了马克·扎克伯格为什么要改变Facebook以及王牌产品Instagram:因为公司营收首次出现下降。(这也解释了扎克伯格为什么要提高对员工的要求,为什么在6月底表示将对业绩不佳的员工“加大压力”。)
Meta只是需要和光速崛起的TikTok及其“For You”页面竞争。
但Meta可能只是一个开始。接下来将受到TikTok冲击的是Spotify和Apple Music。
美国专利商标局表示,TikTok的母公司字节跳动(ByteDance)提交了注册“TikTok Music”商标的申请,用于提供音乐流媒体服务。据Insider此前报道,字节跳动去年11月在澳大利亚提交了一份类似的申请,然后于5月9日在美国提交了申请。5月13日的最新消息称,美国专利商标局将在6个月内指派一名律师对此进行审查。
申请文件显示,如获批,该商标将用于一款移动应用程序,用户可以“购买、播放、分享、下载音乐、歌曲、专辑、歌词”以及“创建、推荐、分享他/她的播放列表”。
申请文件还表明,TikTok Music或将在音乐流媒体服务中加入社交元素,从而与美国市场现有播放器有所区别。TikTok Music申请了“对音乐、歌曲和专辑发表评论”的功能,Apple Music和Spotify均未提供此功能。多年来,用户多次建议Spotify添加评论区,却从未得到足够关注。
TikTok和字节跳动没有回应本刊关于他们计划如何使用该商标的置评请求。
TikTok已经是一个发现音乐以及重新发现音乐的核心App。现在,Spotify和Apple Music上的顶级精选播放列表都被TikTok上的大热歌曲占据。因为TikTok上相关舞蹈和视频背景音乐的爆火,Doja Cat的《Say So》和K Camp的《Lottery (Renegade)》一跃成为大热单曲,还在年轻群体中实现了凯特·布什《Running Up That Hill》等老歌的复兴。TikTok的报告显示,仅在2021年,就有大约430首歌因为成为TikTok短视频的背景音乐收获了超过10亿次播放,有超过175首TikTok热门歌曲后来登上了《公告牌》百强单曲榜(Billboard Hot 100)。
Business Insider表示,TikTok Music可以直接从TikTok当前的用户群中建立自己的用户基础。字节跳动在旗下另一款名为Resso的音乐应用程序中就使用了这一策略,Resso目前的市场包括巴西、印度和印度尼西亚。据Information 报道,巴西的TikTok在其应用程序中添加了一个按钮,如果用户想听某首歌的完整版本,可以一键跳转至Resso。
据TechCrunch报道,Resso的自我定位是一款“社交音乐流媒体应用”,与TikTok Music申请商标时描述的功能十分相似。该应用鼓励用户互相分享歌词、评论和音乐。和TikTok视频应用一样,用户只要一打开Resso,音乐就会自动播放。(财富中文网)
译者:Agatha
7月27日,在圣保罗Vibra Sao Paulo,观众们用手机拍下罗伯托·卡洛斯的音乐会,通过facebook live、instagram, igtv, snapchat和tiktok进行直播。照片来源:MAURICIO SANTANA- GETTY IMAGES
“让Instagram恢复本来的样子吧。”Instagram全球顶流网红凯莉·詹纳本周转发的一条博文中写道,“别再试图成为另一个TikTok了。”
几天后公布的Meta业绩解释了马克·扎克伯格为什么要改变Facebook以及王牌产品Instagram:因为公司营收首次出现下降。(这也解释了扎克伯格为什么要提高对员工的要求,为什么在6月底表示将对业绩不佳的员工“加大压力”。)
Meta只是需要和光速崛起的TikTok及其“For You”页面竞争。
但Meta可能只是一个开始。接下来将受到TikTok冲击的是Spotify和Apple Music。
美国专利商标局表示,TikTok的母公司字节跳动(ByteDance)提交了注册“TikTok Music”商标的申请,用于提供音乐流媒体服务。据Insider此前报道,字节跳动去年11月在澳大利亚提交了一份类似的申请,然后于5月9日在美国提交了申请。5月13日的最新消息称,美国专利商标局将在6个月内指派一名律师对此进行审查。
申请文件显示,如获批,该商标将用于一款移动应用程序,用户可以“购买、播放、分享、下载音乐、歌曲、专辑、歌词”以及“创建、推荐、分享他/她的播放列表”。
申请文件还表明,TikTok Music或将在音乐流媒体服务中加入社交元素,从而与美国市场现有播放器有所区别。TikTok Music申请了“对音乐、歌曲和专辑发表评论”的功能,Apple Music和Spotify均未提供此功能。多年来,用户多次建议Spotify添加评论区,却从未得到足够关注。
TikTok和字节跳动没有回应本刊关于他们计划如何使用该商标的置评请求。
TikTok已经是一个发现音乐以及重新发现音乐的核心App。现在,Spotify和Apple Music上的顶级精选播放列表都被TikTok上的大热歌曲占据。因为TikTok上相关舞蹈和视频背景音乐的爆火,Doja Cat的《Say So》和K Camp的《Lottery (Renegade)》一跃成为大热单曲,还在年轻群体中实现了凯特·布什《Running Up That Hill》等老歌的复兴。TikTok的报告显示,仅在2021年,就有大约430首歌因为成为TikTok短视频的背景音乐收获了超过10亿次播放,有超过175首TikTok热门歌曲后来登上了《公告牌》百强单曲榜(Billboard Hot 100)。
Business Insider表示,TikTok Music可以直接从TikTok当前的用户群中建立自己的用户基础。字节跳动在旗下另一款名为Resso的音乐应用程序中就使用了这一策略,Resso目前的市场包括巴西、印度和印度尼西亚。据Information 报道,巴西的TikTok在其应用程序中添加了一个按钮,如果用户想听某首歌的完整版本,可以一键跳转至Resso。
据TechCrunch报道,Resso的自我定位是一款“社交音乐流媒体应用”,与TikTok Music申请商标时描述的功能十分相似。该应用鼓励用户互相分享歌词、评论和音乐。和TikTok视频应用一样,用户只要一打开Resso,音乐就会自动播放。(财富中文网)
译者:Agatha
“Make Instagram, Instagram again,” pleaded a post reshared by one of the world’s most famous Instagram influencers, Kylie Jenner, this week. “Stop trying to be TikTok.”
Days later, Meta’s earnings revealed why Mark Zuckerberg is changing his flagship product, along with Facebook: the first revenue decline in company history. (They also revealed why Zuckerberg is raising the bar on employees, telling employees in late June he’d be “turning up the heat” on underperformers.)
Meta just needs to compete with the meteoric rise of TikTok and its “For You” page.
But Meta might just be the start. Up next on TikTok’s hit list are Spotify and Apple Music.
TikTok’s parent company, ByteDance, has filed a trademark application for “TikTok Music,” a potential music streaming service, according to the U.S. Patent and Trademark Office. ByteDance submitted a similar application in Australia last November, then filed in the U.S. on May 9, Insider previously reported. The latest update, on May 13, says the office will assign an attorney to examine it in six months.
If approved, the trademarked phrase would apply to a mobile and tablet app where users can “purchase, play, share, download music, songs, albums, lyrics” and “create, recommend, share his/her playlists,” according to the application.
The application also indicates that TikTok Music could introduce a social element to music streaming, distinguishing itself from existing players in the U.S. market. TikTok Music filed under the ability to “comment on music, songs, and albums”—a feature that Apple Music and Spotify do not yet offer. Over the years, users have repeatedly suggested adding a comments section to Spotify but the idea never received enough traction.
TikTok and ByteDance did not respond to Fortune’s requests for comment about their intentions for the trademark.
TikTok is already a hub for discovering and rediscovering music. Both Spotify and Apple Music’s top curated playlists are now dominated by songs that first went viral on TikTok. Through trending dances and sounds, the app has boosted songs such as Doja Cat’s “Say So” and K Camp’s “Lottery (Renegade)” to mega-hit status, while helping to revive others like Kate Bush’s “Running Up That Hill” for younger generations. In 2021 alone, roughly 430 songs surpassed 1 billion video views when used as TikTok sounds, and over 175 trending songs on TikTok later charted on the Billboard Hot 100, according to a TikTok report.
Business Insider suggested that TikTok Music could pull its user base directly from the current app. That’s a strategy ByteDance used to grow another music discovery app called Resso that the TikTok team runs in three international markets: Brazil, India and Indonesia. TikTok in Brazil added a button to its app that redirected users to Resso when they wanted to hear the full-length version of a song, the Information reported.
Resso describes itself as a “social music streaming app” and has striking similarities with the features that TikTok Music is seeking a trademark for, according to TechCrunch. The app encourages its users to share lyrics, comments, and tracks with each other. And like the TikTok video app, music automatically starts playing as soon as someone opens Resso.