在大辞职潮(Great Resignation)期间,企业管理者一直想弄清楚一个问题,那就是令人捉摸不透的Z世代到底想要什么。
Glassdoor的一份新报告让这个问题的答案变得更加清晰。这份报告分析了其公司评价数据库,以了解每一代员工喜好的工作岗位以及公司类型。分析发现,Z世代所中意的工作岗位,能够帮助他们改变公司文化,并产生社会影响。对许多人来说,这意味着人才招聘岗位。
这是Z世代和非Z世代劳动者排名最高的工作岗位,但最年轻的劳动者认为这是最令他们满意的工作岗位。以下是按照平均工作满意度排名列出的Z世代最喜欢的其他工作岗位:
公司招聘人员:4.79
市场营销经理:4.56
社交媒体经理:4.46
数据科学家:4.44
产品经理:4.40
IT专员:4.35
客户协调员:4.31
信用分析师:4.30
项目工程师:4.28
业务开发助理:4.28
公司招聘人员通过从内部改变公司的文化结构,可以创建Z世代最欢迎的更多样化和更包容的团队。据LinkedIn统计,约78%的求职者表示重视公司的多元化、公平和包容性。
很可惜,这个目前需求较高的工作岗位,在某些行业却是一个不稳定的部门。虽然科技和金融等行业在过去两年经历了招聘高峰,证明了招聘人员的重要性,但他们如今在这些公司很容易遭遇新一波裁员和招聘暂停。
Turnbull Agency的联合创始人马特·特恩布尔告诉《纽约时报》(New York Times)的埃琳·格里菲思:“许多招聘人员现在都很绝望。”
或许,Z世代应该试试在他们最喜欢的岗位榜单中排在第二位和第三位的社交媒体与市场营销工作。Z世代更倾向于选择这种更具有战略意义的岗位,在这些岗位上他们能够帮助打造公司的品牌。Z世道通常希望雇主与他们抱有相同的理想,并且更愿意在与他们的理念相符的公司工作。由于Z世代是社交媒体上的主力,因此他们有能力影响一家公司的声音,并传播公司的使命。
Z世代才刚刚进入职场,他们准备从内部带来改变。这对他们自己而言也是好事情,因为据Glassdoor统计,他们对工作岗位的满意度与千禧一代一样排在最后。(财富中文网)
译者:刘进龙
审校:汪皓
在大辞职潮(Great Resignation)期间,企业管理者一直想弄清楚一个问题,那就是令人捉摸不透的Z世代到底想要什么。
Glassdoor的一份新报告让这个问题的答案变得更加清晰。这份报告分析了其公司评价数据库,以了解每一代员工喜好的工作岗位以及公司类型。分析发现,Z世代所中意的工作岗位,能够帮助他们改变公司文化,并产生社会影响。对许多人来说,这意味着人才招聘岗位。
这是Z世代和非Z世代劳动者排名最高的工作岗位,但最年轻的劳动者认为这是最令他们满意的工作岗位。以下是按照平均工作满意度排名列出的Z世代最喜欢的其他工作岗位:
公司招聘人员:4.79
市场营销经理:4.56
社交媒体经理:4.46
数据科学家:4.44
产品经理:4.40
IT专员:4.35
客户协调员:4.31
信用分析师:4.30
项目工程师:4.28
业务开发助理:4.28
公司招聘人员通过从内部改变公司的文化结构,可以创建Z世代最欢迎的更多样化和更包容的团队。据LinkedIn统计,约78%的求职者表示重视公司的多元化、公平和包容性。
很可惜,这个目前需求较高的工作岗位,在某些行业却是一个不稳定的部门。虽然科技和金融等行业在过去两年经历了招聘高峰,证明了招聘人员的重要性,但他们如今在这些公司很容易遭遇新一波裁员和招聘暂停。
Turnbull Agency的联合创始人马特·特恩布尔告诉《纽约时报》(New York Times)的埃琳·格里菲思:“许多招聘人员现在都很绝望。”
或许,Z世代应该试试在他们最喜欢的岗位榜单中排在第二位和第三位的社交媒体与市场营销工作。Z世代更倾向于选择这种更具有战略意义的岗位,在这些岗位上他们能够帮助打造公司的品牌。Z世道通常希望雇主与他们抱有相同的理想,并且更愿意在与他们的理念相符的公司工作。由于Z世代是社交媒体上的主力,因此他们有能力影响一家公司的声音,并传播公司的使命。
Z世代才刚刚进入职场,他们准备从内部带来改变。这对他们自己而言也是好事情,因为据Glassdoor统计,他们对工作岗位的满意度与千禧一代一样排在最后。(财富中文网)
译者:刘进龙
审校:汪皓
In a Great Resignation era, managers have been trying to figure out what exactly the elusive Gen Z wants.
The answer just became a bit clearer thanks to a new report from Glassdoor, which analyzed its database of company reviews for the roles and companies different generations prefer. It found that Gen Z desires jobs that help them change company culture and have a social impact. For many, that means a role in recruiting.
It was the highest rated job for both Gen Z and non-Gen Z workers, but the youngest generation found it the most satisfying. Here are the other roles that made Gen Z happy, ranked by average rating for job satisfaction:
Corporate Recruiter: 4.79
Marketing Manager: 4.56
Social Media Manager: 4.46
Data Scientist: 4.44
Product Manager: 4.40
IT Specialist: 4.35
Account Coordinator: 4.31
Credit Analyst: 4.30
Project Engineer: 4.28
Business Development Associate: 4.28
By changing the structure of culture from the inside, corporate recruiters are able to create a more diverse and inclusive workforce that Gen Z finds most welcoming. About 78% of job seekers report valuing diversity, equity, and inclusion at their company, according to Linkedin.
Unfortunately, what’s now in high demand is somewhat of a volatile sector in some industries. While recruiters proved to be essential as fields like tech and finance went through hiring surges over the past couple years, they’re susceptible to the newfound layoffs and hiring freezes now going on in the same companies.
“Many recruiters are desperate now,” Matt Turnbull co-founder of Turnbull Agency, told Erin Griffith of The New York Times.
Perhaps it’s time, then, for Gen Z to turn to the social media and marketing jobs that they ranked as their second and third favorite roles in the list. The generation leans toward more strategic roles like these, in which they can help build a company’s brand. Gen Z also typically wants an employer that believes in the same ideals as they do, preferring to work for a company that aligns with their beliefs. By taking reign on social media, Gen Z has the ability to influence the voice of a company and dissemination of its mission.
Gen Z is just entering the workforce and they’re ready to shake things up from the inside. It’s a good thing for them too, because according to Glassdoor, they’re tied with millennials as being the least satisfied in their jobs.