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麦当劳推出成人版开心乐园餐,员工却恳请顾客不要点

NICHOLAS GORDON
2022-10-10

麦当劳宣布推出成人开心乐园餐之后,公司员工纷纷在社交媒体上吐槽。

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图片来源:PAUL WEAVER—SOPA IMAGES/LIGHTROCKET/盖蒂图片社

人们真心想要成人开心乐园餐,这给麦当劳(McDonald’s)的餐厅员工带来巨大压力。

上周一,麦当劳开始向成年顾客出售原本仅提供给儿童的开心乐园餐。与儿童版开心乐园餐一样,成人版也提供一款与潮鞋品牌Cactus Plant Flea Market联名的玩具。此次促销活动将持续到这个月底。

然而,尽管顾客对这次特别促销和限量版玩具感到兴奋,但麦当劳员工对大量涌入的顾客却并不热情。一名员工对Kotaku表示:“我能感受到同事们所承受的压力。”

员工纷纷在TikTok和Reddit等社交媒体上吐槽。一位员工在TikTok上发视频称:“各位,别再点开心乐园餐了。”还有一位员工在一条显示开心乐园餐订单数量的视频旁写道:“人们疯了一样点开心乐园餐。”

一位员工在Reddit的麦当劳员工子论坛上写道:“我被新出的开心乐园餐害惨了。”

有人在子论坛的其他帖子上评论说:“我们第一天就用光了盒子,第二天送光了玩具,到第三天我们只能跟顾客说卡车明天才能到。这一点都不好玩。”

从左到右:2022年10月4日,NBC Today节目的阿尔·洛克、辛奈尔·琼斯和克雷格·梅尔文,展示未拆开的麦当劳成人版开心乐园餐。图片来源:NATHAN CONGLETON—NBC/盖蒂图片社

美国麦当劳的发言人告诉《财富》杂志:“早在推出这款套餐之前,我们就预料到餐厅客流量会增加,因此对员工进行了培训,并提供了资源。”这位发言人还表示:“餐厅员工是最优秀的,我们非常感谢他们在这段限时促销期间,为服务顾客所做出的所有努力。”

这并非麦当劳的促销活动第一次引起员工不满。

2017年,作为与Adult Swim频道动漫《瑞克和莫迪》(Rick and Morty)的联合营销活动,麦当劳宣布恢复供应四川辣酱,仅限一天。疯狂的粉丝们涌入麦当劳餐厅,希望领到限量供应的蘸酱,导致餐厅前排起长龙,在顾客当中引发了混乱,甚至惊动了执法人员。而由于麦当劳没有说清楚参加此次促销的餐厅位置,导致局面更加混乱,有许多顾客去了不提供这种蘸酱的餐厅。

2021年,为了庆祝视频游戏《口袋妖怪》(Pokémon)发布25周年,麦当劳重新推出《口袋妖怪》开心乐园餐,其中包括可以收藏的卡片,结果再次引发了混乱。很可惜,这次促销活动发生在《口袋妖怪》卡片的泡沫时期,一张收藏卡的价格可能翻350倍。

为了防止黄牛买光所有开心乐园餐,并在eBay上高价出售收藏卡,一些餐厅不得不限量销售。

不止麦当劳出现过这种情况。去年,一个据称是星巴克(Starbucks)员工的人发布的一条推文被迅速传播,这名员工抱怨顾客在其饮品中加料太多,引发许多咖啡师纷纷抱怨为了完成这种类似复杂的订单所面临的压力。(财富中文网)

译者:刘进龙

审校:汪皓

人们真心想要成人开心乐园餐,这给麦当劳(McDonald’s)的餐厅员工带来巨大压力。

上周一,麦当劳开始向成年顾客出售原本仅提供给儿童的开心乐园餐。与儿童版开心乐园餐一样,成人版也提供一款与潮鞋品牌Cactus Plant Flea Market联名的玩具。此次促销活动将持续到这个月底。

然而,尽管顾客对这次特别促销和限量版玩具感到兴奋,但麦当劳员工对大量涌入的顾客却并不热情。一名员工对Kotaku表示:“我能感受到同事们所承受的压力。”

员工纷纷在TikTok和Reddit等社交媒体上吐槽。一位员工在TikTok上发视频称:“各位,别再点开心乐园餐了。”还有一位员工在一条显示开心乐园餐订单数量的视频旁写道:“人们疯了一样点开心乐园餐。”

一位员工在Reddit的麦当劳员工子论坛上写道:“我被新出的开心乐园餐害惨了。”

有人在子论坛的其他帖子上评论说:“我们第一天就用光了盒子,第二天送光了玩具,到第三天我们只能跟顾客说卡车明天才能到。这一点都不好玩。”

美国麦当劳的发言人告诉《财富》杂志:“早在推出这款套餐之前,我们就预料到餐厅客流量会增加,因此对员工进行了培训,并提供了资源。”这位发言人还表示:“餐厅员工是最优秀的,我们非常感谢他们在这段限时促销期间,为服务顾客所做出的所有努力。”

这并非麦当劳的促销活动第一次引起员工不满。

2017年,作为与Adult Swim频道动漫《瑞克和莫迪》(Rick and Morty)的联合营销活动,麦当劳宣布恢复供应四川辣酱,仅限一天。疯狂的粉丝们涌入麦当劳餐厅,希望领到限量供应的蘸酱,导致餐厅前排起长龙,在顾客当中引发了混乱,甚至惊动了执法人员。而由于麦当劳没有说清楚参加此次促销的餐厅位置,导致局面更加混乱,有许多顾客去了不提供这种蘸酱的餐厅。

2021年,为了庆祝视频游戏《口袋妖怪》(Pokémon)发布25周年,麦当劳重新推出《口袋妖怪》开心乐园餐,其中包括可以收藏的卡片,结果再次引发了混乱。很可惜,这次促销活动发生在《口袋妖怪》卡片的泡沫时期,一张收藏卡的价格可能翻350倍。

为了防止黄牛买光所有开心乐园餐,并在eBay上高价出售收藏卡,一些餐厅不得不限量销售。

不止麦当劳出现过这种情况。去年,一个据称是星巴克(Starbucks)员工的人发布的一条推文被迅速传播,这名员工抱怨顾客在其饮品中加料太多,引发许多咖啡师纷纷抱怨为了完成这种类似复杂的订单所面临的压力。(财富中文网)

译者:刘进龙

审校:汪皓

People really want their adult Happy Meals, and it’s stressing out McDonald’s frontline staff.

On Monday, McDonald’s started selling Happy Meals—normally targeted to children—to adult customers. And like the child Happy Meals, the special offering comes with a toy, as part of a collaboration with Cactus Plant Flea Market, a streetwear brand. The promotion runs until the end of the month.

But while potential customers were excited about the special promotion—and the limited edition toys—McDonald’s employees were less enthusiastic about dealing with a rush of customers. “I can see the stress among my coworkers,” one employee told Kotaku.

Employees are venting on social media, like TikTok and Reddit. “Y’all, please stop ordering these,” posted one employee on TikTok. Another employee wrote, “They going crazy with the adult Happy Meals,” over a video showing the number of Happy Meal orders.

“New Adult Happy meals are killing me,” said one post on the McDonald’s employees subreddit.

“We ran out of boxes the first day we had them, ran out of toys the second, and on the third day we had to say the truck doesn’t come till tomorrow,” wrote one commenter elsewhere on the subreddit. “It’s been…not fun.”

“Leading up to the launch, we prepped crew with training and resources in anticipation of higher traffic in restaurants,” a McDonald’s USA spokesperson told Fortune, continuing to say that “our restaurant crew members are the best in the business, and we appreciate everything they’re doing to serve customers during this limited-time promotion.”

This isn’t the first time a McDonald’s promotion has caused hassle for the staff.

In 2017, McDonald’s revived its Szechuan dipping sauce for one day as part of a marketing exercise with Adult Swim show Rick and Morty. Desperate fans swarmed restaurants hoping to get some of the limited supply, leading to long lines, disruptive customers, and even calls to law enforcement. The chaos was worsened by poor communication from McDonald’s as to which restaurants were taking part in the promotion, meaning customers flocked to sauce-less restaurants.

Customer chaos happened again in 2021, when McDonald’s revived its Pokémon Happy Meals, complete with collectible cards, to celebrate the video game franchise’s 25th anniversary. Unfortunately, the promotion occurred during a bubble in Pokémon trading cards, in which cards could be flipped for a 350-times return.

Some restaurants were forced to restrict sales of the Pokémon Happy meals to stop scalpers from buying up all the available Happy Meals and flipping the included trading cards on eBay.

It’s not just McDonald’s. Last year, a tweet from a purported Starbucks employee went viral after the worker complained about customers adding too many modifiers to their drinks, leading to many other baristas complaining about the stress of completing similarly complex orders.

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
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