过去两年,在虚拟现实和增强现实领域,虽然苹果(Apple)并未发布过一款产品,但该领域却一直笼罩在这家公司的阴影之下。而未来几个月,人们预料中的来自苹果的威胁,预计将成为实实在在的威胁,可能影响Meta公司主导元宇宙的计划。
据彭博社(Bloomberg)报道,苹果预计将在今年春天最终发布其混合现实头盔,秋季开始零售。
苹果花了七年研发这台设备,这令Meta确立了在虚拟现实领域的领导地位,索尼(Sony)、HTC等公司在该领域的业务也取得了长足的发展。但苹果历来的传统是,等待一个产品领域有所发展之后再进军该领域。许多观察家表示,他们预计苹果会很快抢占竞争对手Meta的市场份额。
Meta尚未公布其头盔销量,但IDC的分析师弗朗西斯科·杰罗尼莫在2022年6月估算的数据为1,500万台。
彭博社报道称,苹果的头盔产品将被命名为Reality Pro,并将是这家公司今年的重点产品,iPad、Watch和TV等产品将只会有极少的更新。
最初有人预测苹果最早将在2020年发布混合现实头盔,但即使到了2022年,仍然经过了多次推迟。预计苹果将在今年6月召开的全球开发者大会(Worldwide Developers Conference)上发布这款产品,这比最初计划的时间略晚。苹果最初表示考虑在1月举办的活动上发布该产品。
苹果在6月发布,可以着重展示其游戏软件,因为视频游戏业的年度大会E3将在苹果全球开发者大会的一周后举行。
但苹果的头盔产品预计将不止应用于游戏领域。除了虚拟现实以外,该产品还将提供增强现实工具,例如支持将房间粉刷成不同颜色或者预览家具摆在房间里的效果的应用程序等。(财富中文网)
译者:刘进龙
审校:汪皓
过去两年,在虚拟现实和增强现实领域,虽然苹果(Apple)并未发布过一款产品,但该领域却一直笼罩在这家公司的阴影之下。而未来几个月,人们预料中的来自苹果的威胁,预计将成为实实在在的威胁,可能影响Meta公司主导元宇宙的计划。
据彭博社(Bloomberg)报道,苹果预计将在今年春天最终发布其混合现实头盔,秋季开始零售。
苹果花了七年研发这台设备,这令Meta确立了在虚拟现实领域的领导地位,索尼(Sony)、HTC等公司在该领域的业务也取得了长足的发展。但苹果历来的传统是,等待一个产品领域有所发展之后再进军该领域。许多观察家表示,他们预计苹果会很快抢占竞争对手Meta的市场份额。
Meta尚未公布其头盔销量,但IDC的分析师弗朗西斯科·杰罗尼莫在2022年6月估算的数据为1,500万台。
彭博社报道称,苹果的头盔产品将被命名为Reality Pro,并将是这家公司今年的重点产品,iPad、Watch和TV等产品将只会有极少的更新。
最初有人预测苹果最早将在2020年发布混合现实头盔,但即使到了2022年,仍然经过了多次推迟。预计苹果将在今年6月召开的全球开发者大会(Worldwide Developers Conference)上发布这款产品,这比最初计划的时间略晚。苹果最初表示考虑在1月举办的活动上发布该产品。
苹果在6月发布,可以着重展示其游戏软件,因为视频游戏业的年度大会E3将在苹果全球开发者大会的一周后举行。
但苹果的头盔产品预计将不止应用于游戏领域。除了虚拟现实以外,该产品还将提供增强现实工具,例如支持将房间粉刷成不同颜色或者预览家具摆在房间里的效果的应用程序等。(财富中文网)
译者:刘进龙
审校:汪皓
Apple has cast a shadow over the virtual and augmented reality worlds for the past two years without releasing a product, but in the coming months, that anticipated threat is expected to become a real one, which could impact Meta’s plans for dominance of the metaverse.
Apple is expected to finally unveil its mixed-reality headset this spring, with retail availability beginning in the fall, per a report from Bloomberg.
Apple has spent the last seven years developing the device, which has let Meta take a leadership position in the VR space—with Sony, HTC, and others also making strides. Apple, though, has a history of waiting for a product field to develop somewhat before stepping in, and many observers say they expect it to quickly rival Meta’s market share.
Meta has not announced the number of headsets it has sold, but IDC analyst Francisco Jeronimo estimated the number at 15 million in June 2022.
Bloomberg reports that Apple’s headset will be called Reality Pro, and it will be the chief focus for the company this year, with only minimal updates coming for other products like the iPad, Watch, and TV.
Apple was initially expected to unveil its mixed-reality headset as early as 2020, but it was repeatedly delayed, even as recently as 2022. The expected announcement at the Worldwide Developers Conference (WWDC) this June is a bit later than initially planned, and originally, Apple was said to be considering a January event.
A June announcement could let Apple showcase the gaming software prominently, as E3, the video game industry’s annual conference, is scheduled to take place the week after WWDC.
Apple’s headset is expected to be a lot more than just games. Beyond virtual reality, it will offer augmented reality tools, such as apps that let you visualize a room with a different color of paint or to preview how a piece of furniture would look in a room.