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花费太多奖金太少,全球狗拉雪橇大赛遇冷

今年3月4日的艾迪塔罗德狗拉雪橇大赛成为有史以来规模最小的一场比赛。

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2009年3月11日,在艾迪塔罗德狗拉雪橇大赛中,马丁·布瑟驾驶狗拉雪橇离开塔克特纳河,进入阿拉斯加的塔克特纳检查站。图片来源:AP PHOTO/AL GRILLO

全世界最知名的艾迪塔罗德狗拉雪橇大赛(Iditarod Trail Sled Dog Race)举办50多年来,处境日渐艰难。

今年3月4日的狗拉雪橇大赛成为有史以来规模最小的一场比赛,只有33名雪橇主参加开幕式,然后带领雪橇队在阿拉斯加的无情荒野上奔行近1,000英里(1,609千米)。今年的规模甚至比1973年的首届比赛还小,当年还有34位选手。

参赛选手如此至少,人们不由得担心这一标志性比赛的未来。之前比赛便遭到打击不断,包括新冠疫情、气候变化、通货膨胀以及财力雄厚的赞助商退出等等。与此同时,很多著名选手纷纷退役,却很少有人能够顶上。

2008年的比赛达到有史以来的最大规模,参赛选手达96人;在过去50年里,平均有63人参赛。

“看着有点吓人。”64岁的四届冠军马丁·布瑟说,2022年他在完成第39场比赛后退役。“希望比赛不会一直这样……只是暂时的困难。”

艾迪塔罗德大赛是全世界最负盛名的狗拉雪橇比赛,选手们要在寒冷的气温下穿越两座山脉,冰冻的育空河,还有危险的冰上白令海,最后到达曾经以淘金知名的小镇诺姆。赛事为期约10天,今年3月4日在安克雷奇举行“起跑仪式”,随后于3月5日在北边约70英里(113千米)的威洛正式比赛。

这一享誉世界的比赛在各项狗拉雪橇赛中奖金最高,然而税前也只有约5万美元,随着通货膨胀和新冠疫情的持续影响,奖金的吸引力越来越小。

很多雪橇主只得通过向乘坐游轮的游客提供独特的阿拉斯加体验来贴补收入,但近几年新冠疫情不断,愿意体验在冰川上乘坐狗拉雪橇的夏季游客人数也少了很多。

“很多狗舍和雪橇主都依靠这种方式维持生活。”诺姆的本地人阿龙·伯迈斯特表示,今年他将缺席比赛,选择陪伴家人。伯迈斯特从事建筑行业,过去十年里八次跻身前十位。

“参加艾迪塔罗德比赛,还有组建狗撬队的费用超出了承受能力。”他在谈及雪橇主时说道。

通货膨胀的影响也不容小觑,几位雪橇主称,只有设置更高的奖金,才可以吸引年轻的竞争对手。

卫冕冠军布伦特·萨斯兼任荒野向导贴补收入,他表示,不少雪橇主攒钱困难其实并不稀奇。

萨斯养了58条狗,每年要买500袋优质狗粮。几年前每袋狗粮55美元,现在已经涨到每袋85美元,一年就要花42,500美元,跟2022年萨斯在艾迪塔罗德比赛中赢得的奖金差不多。

“参加艾迪塔罗德比赛要做好充分准备,而且银行资金要充足。”萨斯说,他住在费尔班克斯以北约四小时车程的尤里卡。

布瑟称,再加上比赛所需其他费用,现在参加艾迪塔罗德大赛意味着花25万美元去争夺4万美元的冠军奖金。

艾迪塔罗德大赛的首席执行官罗布·乌尔巴赫指出,在通货膨胀加剧的情况下,比赛本身就受到了影响。他说,供应成本上涨了约30%,2022年单是从南边48个州运送经专门认证的供雪橇狗在检查站睡觉的稻草,就花了近3万美元。

艾迪塔罗德大赛也被善待动物组织(People for the Ethical Treatment of Animals)紧盯不放,比赛的大赞助商成了主要目标。过去十年里,阿拉斯加航空(Alaska Airlines)、埃克森美孚(ExxonMobil)、可口可乐(Coca-Cola)和富国银行(Wells Fargo)在被善待动物组织针对后,均已经停止赞助比赛。

今年2月,善待动物组织在安克雷奇和费尔班克斯的报纸上刊登了整版广告,广告里是一条哈士奇,也是雪橇犬主要品种,标题上写着:“我们不想去艾迪塔罗德比赛。我们只希望艾迪塔罗德比赛消失。”

但乌尔巴赫表示,赛事财务状况良好,今年支出应该会稍高一些。排名前20位的选手获得的奖金按照比例递减,其他完赛选手均能够获得1,049美元,正好是比赛里程数,尽管实际里程数稍少一些。

乌尔巴赫指出,在竞争激烈的各项狗拉雪橇比赛里,此处堪称给出了“最丰厚的奖金”,并称善待动物组织的举动“对大多数阿拉斯加人来说相当无礼”。

人们也担心气候变化对比赛未来的影响。

由于气候变暖,2003年、2015年和2017年阿拉斯加山脉雪量太小,组织者被迫将起跑线从威洛向北290英里(467千米)改到费尔班克斯。受冬季条件恶劣和城市发展影响,2008年艾迪塔罗德比赛正式将起点从瓦西拉向北约30英里(48千米)移至威洛,而瓦西拉之前一次设为起点是在2002年。

阿拉斯加费尔班克斯大学(University of Alaska Fairbanks)国际北极研究中心(International Arctic Research Center)的气候专家里克·托曼表示,随着全球变暖加剧,比赛起点向北转移可能更常见。他说,阿拉斯加西海岸的冰也可能变得更薄、更危险。

“海浪撞击海滩不一定会让冰变薄。”托曼在谈到冰融化的影响时说。“危险往往是在冰层不稳定的地方。”

随着挑战不断增加,在阿拉斯加死寂的寒冬,在严寒大风中为参加艾迪塔罗德大赛拼命训练多年后,今年不少曾经获得多届冠军的老将也选择离开。然而他们发现,很少有人愿意顶上,至少今年没有看到。

“我刚从坎昆回来,在墨西哥海滩上看Grateful Dead乐队的演唱会。”现年67岁的四届冠军杰夫·金说。“刚开始我说40岁退役,到66岁我还在参加比赛,所以我觉得没有对不起任何人。”

五届冠军达拉斯·西维表示,2022年的比赛将是最后一次,至少一段时间不会再参赛,因为他想多陪陪女儿。其他退赛的往届冠军包括达拉斯的父亲,三届冠军米奇·西维,还有曾经荣获一次冠军的约尔·莱夫塞特·乌尔索姆和托马斯·韦纳。

韦纳表示,赞助商纷纷退缩,花6万美元把狗拉雪橇队从挪威运到阿拉斯加实在太昂贵。

另一位四届冠军兰斯·麦基在2022年死于癌症。他是今年比赛的荣誉选手。3月4日的起跑仪式上,还有3月5日正式比赛开始时,他的孩子阿蒂贡和罗赞乘坐的雪橇将第一个出发。

如此一来,今年的赛场上就只剩下两位前冠军,萨斯和皮特·凯泽。

萨斯表示,相信艾迪塔罗德大赛可以度过本轮难关。

“如果我们能够坚持运转下去,我想情况就会好起来,希望所有事情可以控制住,很多费用能够降低一点。”萨斯说。“如果可以这样,参赛人数就有望回升。”(财富中文网)

译者:梁宇

审校:夏林

全世界最知名的艾迪塔罗德狗拉雪橇大赛(Iditarod Trail Sled Dog Race)举办50多年来,处境日渐艰难。

今年3月4日的狗拉雪橇大赛成为有史以来规模最小的一场比赛,只有33名雪橇主参加开幕式,然后带领雪橇队在阿拉斯加的无情荒野上奔行近1,000英里(1,609千米)。今年的规模甚至比1973年的首届比赛还小,当年还有34位选手。

参赛选手如此至少,人们不由得担心这一标志性比赛的未来。之前比赛便遭到打击不断,包括新冠疫情、气候变化、通货膨胀以及财力雄厚的赞助商退出等等。与此同时,很多著名选手纷纷退役,却很少有人能够顶上。

2008年的比赛达到有史以来的最大规模,参赛选手达96人;在过去50年里,平均有63人参赛。

“看着有点吓人。”64岁的四届冠军马丁·布瑟说,2022年他在完成第39场比赛后退役。“希望比赛不会一直这样……只是暂时的困难。”

艾迪塔罗德大赛是全世界最负盛名的狗拉雪橇比赛,选手们要在寒冷的气温下穿越两座山脉,冰冻的育空河,还有危险的冰上白令海,最后到达曾经以淘金知名的小镇诺姆。赛事为期约10天,今年3月4日在安克雷奇举行“起跑仪式”,随后于3月5日在北边约70英里(113千米)的威洛正式比赛。

这一享誉世界的比赛在各项狗拉雪橇赛中奖金最高,然而税前也只有约5万美元,随着通货膨胀和新冠疫情的持续影响,奖金的吸引力越来越小。

很多雪橇主只得通过向乘坐游轮的游客提供独特的阿拉斯加体验来贴补收入,但近几年新冠疫情不断,愿意体验在冰川上乘坐狗拉雪橇的夏季游客人数也少了很多。

“很多狗舍和雪橇主都依靠这种方式维持生活。”诺姆的本地人阿龙·伯迈斯特表示,今年他将缺席比赛,选择陪伴家人。伯迈斯特从事建筑行业,过去十年里八次跻身前十位。

“参加艾迪塔罗德比赛,还有组建狗撬队的费用超出了承受能力。”他在谈及雪橇主时说道。

通货膨胀的影响也不容小觑,几位雪橇主称,只有设置更高的奖金,才可以吸引年轻的竞争对手。

卫冕冠军布伦特·萨斯兼任荒野向导贴补收入,他表示,不少雪橇主攒钱困难其实并不稀奇。

萨斯养了58条狗,每年要买500袋优质狗粮。几年前每袋狗粮55美元,现在已经涨到每袋85美元,一年就要花42,500美元,跟2022年萨斯在艾迪塔罗德比赛中赢得的奖金差不多。

“参加艾迪塔罗德比赛要做好充分准备,而且银行资金要充足。”萨斯说,他住在费尔班克斯以北约四小时车程的尤里卡。

布瑟称,再加上比赛所需其他费用,现在参加艾迪塔罗德大赛意味着花25万美元去争夺4万美元的冠军奖金。

艾迪塔罗德大赛的首席执行官罗布·乌尔巴赫指出,在通货膨胀加剧的情况下,比赛本身就受到了影响。他说,供应成本上涨了约30%,2022年单是从南边48个州运送经专门认证的供雪橇狗在检查站睡觉的稻草,就花了近3万美元。

艾迪塔罗德大赛也被善待动物组织(People for the Ethical Treatment of Animals)紧盯不放,比赛的大赞助商成了主要目标。过去十年里,阿拉斯加航空(Alaska Airlines)、埃克森美孚(ExxonMobil)、可口可乐(Coca-Cola)和富国银行(Wells Fargo)在被善待动物组织针对后,均已经停止赞助比赛。

今年2月,善待动物组织在安克雷奇和费尔班克斯的报纸上刊登了整版广告,广告里是一条哈士奇,也是雪橇犬主要品种,标题上写着:“我们不想去艾迪塔罗德比赛。我们只希望艾迪塔罗德比赛消失。”

但乌尔巴赫表示,赛事财务状况良好,今年支出应该会稍高一些。排名前20位的选手获得的奖金按照比例递减,其他完赛选手均能够获得1,049美元,正好是比赛里程数,尽管实际里程数稍少一些。

乌尔巴赫指出,在竞争激烈的各项狗拉雪橇比赛里,此处堪称给出了“最丰厚的奖金”,并称善待动物组织的举动“对大多数阿拉斯加人来说相当无礼”。

人们也担心气候变化对比赛未来的影响。

由于气候变暖,2003年、2015年和2017年阿拉斯加山脉雪量太小,组织者被迫将起跑线从威洛向北290英里(467千米)改到费尔班克斯。受冬季条件恶劣和城市发展影响,2008年艾迪塔罗德比赛正式将起点从瓦西拉向北约30英里(48千米)移至威洛,而瓦西拉之前一次设为起点是在2002年。

阿拉斯加费尔班克斯大学(University of Alaska Fairbanks)国际北极研究中心(International Arctic Research Center)的气候专家里克·托曼表示,随着全球变暖加剧,比赛起点向北转移可能更常见。他说,阿拉斯加西海岸的冰也可能变得更薄、更危险。

“海浪撞击海滩不一定会让冰变薄。”托曼在谈到冰融化的影响时说。“危险往往是在冰层不稳定的地方。”

随着挑战不断增加,在阿拉斯加死寂的寒冬,在严寒大风中为参加艾迪塔罗德大赛拼命训练多年后,今年不少曾经获得多届冠军的老将也选择离开。然而他们发现,很少有人愿意顶上,至少今年没有看到。

“我刚从坎昆回来,在墨西哥海滩上看Grateful Dead乐队的演唱会。”现年67岁的四届冠军杰夫·金说。“刚开始我说40岁退役,到66岁我还在参加比赛,所以我觉得没有对不起任何人。”

五届冠军达拉斯·西维表示,2022年的比赛将是最后一次,至少一段时间不会再参赛,因为他想多陪陪女儿。其他退赛的往届冠军包括达拉斯的父亲,三届冠军米奇·西维,还有曾经荣获一次冠军的约尔·莱夫塞特·乌尔索姆和托马斯·韦纳。

韦纳表示,赞助商纷纷退缩,花6万美元把狗拉雪橇队从挪威运到阿拉斯加实在太昂贵。

另一位四届冠军兰斯·麦基在2022年死于癌症。他是今年比赛的荣誉选手。3月4日的起跑仪式上,还有3月5日正式比赛开始时,他的孩子阿蒂贡和罗赞乘坐的雪橇将第一个出发。

如此一来,今年的赛场上就只剩下两位前冠军,萨斯和皮特·凯泽。

萨斯表示,相信艾迪塔罗德大赛可以度过本轮难关。

“如果我们能够坚持运转下去,我想情况就会好起来,希望所有事情可以控制住,很多费用能够降低一点。”萨斯说。“如果可以这样,参赛人数就有望回升。”(财富中文网)

译者:梁宇

审校:夏林

The second half-century for the world’s most famous sled dog race is getting off to a rough start.

Only 33 mushers will participate in the ceremonial start of the Iditarod Trail Sled Dog Race on March 4, the smallest field ever to take their dog teams nearly 1,000 miles (1,609 kilometers) over Alaska’s unforgiving wilderness. This year’s lineup is smaller even than that of the 34 mushers who lined up for the very first race in 1973.

The small pool of mushers is raising concerns about the future of an iconic race that has taken hits from the pandemic, climate change, inflation and the loss of deep-pocketed sponsors, just as multiple big-name mushing champions are retiring with few to take their place.

The largest field ever was 96 mushers in 2008; the average number of mushers starting the race over the last 50 years was 63.

“It’s a little scary when you look at it that way,” said four-time winner Martin Buser, 64, who retired after completing his 39th race last year. “Hopefully it’s not a state of the event and … it’s just a temporary lull.”

The Iditarod is the most prestigious sled dog race in the world, taking competitors over two mountain ranges, the frozen Yukon River and treacherous Bering Sea ice in frigid temperatures before ending in the old Gold Rush town of Nome. The roughly 10-day event begins with a “ceremonial start” in Anchorage on March 4, followed by the competitive start in Willow, about 70 miles (113 kilometers) to the north, on March 5.

And while the world-renowned race has the highest winner’s purse of any sled dog competition, the winner only pockets about $50,000 before taxes — a payout that is less appealing amid inflation and the continued reverberations of the pandemic.

Many mushers supplement their income by offering uniquely Alaska experiences to cruise ship passengers, but for several years the pandemic has meant fewer summer visitors to shell out money for a sled dog ride on a glacier.

“There’s a lot of kennels and a lot of mushers that rely on that to keep going,” said Aaron Burmeister, a Nome native who is sitting out this year’s race to spend more time with family. Burmeister, who works construction, has had eight top 10 finishes in the last decade.

“Being able to race the Iditarod and the expense of putting together a race team became more than they could bear to maintain themselves,” he said of mushers.

Inflation has also taken a toll, and several mushers said they’d like to see a higher prize purse to attract younger competitors.

Defending champion Brent Sass, who supplements his income as a wilderness guide, isn’t surprised some mushers are taking a break to build up bank accounts.

Sass, who has 58 dogs, orders 500 bags of high-quality dog food a year. Each bag cost $55 a few years ago, but that has swelled to $85 per bag — or about $42,500 total a year. That’s about how much money Sass pocketed from his Iditarod win last year.

“You got to be totally prepared to run Iditarod, and have enough money in the bank to do it,” said Sass, who lives in Eureka, about a four-hour drive north of Fairbanks.

With other race costs, Buser said running the Iditarod now can mean spending $250,000 to win a $40,000 championship.

The race itself has suffered under the increased inflation, Iditarod CEO Rob Urbach said. Supply costs have gone up about 30%, he said, and last year it cost nearly $30,000 to transport specially certified straw from the lower 48 for dogs to sleep on at race checkpoints.

The Iditarod also continues to be dogged by People for the Ethical Treatment of Animals, which has targeted the race’s biggest sponsors. Over the past decade, Alaska Airlines, ExxonMobil, Coca-Cola and Wells Fargo have ended race sponsorships after being targeted by PETA.

PETA took out full-page newspaper ads in Anchorage and Fairbanks in February with a husky — the predominate sled dog breed — prominently featured with the headline, “We don’t want to go to the Iditarod. We just want the Iditarod to go.”

But Urbach said the race’s financial health is good, and payouts should be a little higher this year. The top 20 finishers receive payouts on a sliding scale, and every other finisher gets $1,049, reflecting the stated mileage of the race, though the actual mileage is lower.

Urbach noted they are paying “the healthiest prize money” among competitive sled dog races and called the PETA campaign “pretty offensive, I think, to most Alaskans.”

There’s also worry about the future of the race because of climate change.

The warming climate forced organizers to move the starting line 290 miles (467 kilometers) north from Willow to Fairbanks in 2003, 2015 and 2017 because of a lack of snow in the Alaska Range. Poor winter conditions and urban growth likewise led the Iditarod to officially move the start from Wasilla about 30 miles (48 kilometers) north to Willow in 2008, even though Wasilla last hosted the start in 2002.

Moving the start of the race north will likely become more common as global warming advances, said Rick Thoman, a climate specialist at the International Arctic Research Center at the University of Alaska Fairbanks. Ice on Alaska’s western coast could also get thinner and more dangerous, he said.

“It doesn’t have to be that there’s waves crashing on the beach,” Thoman said of the impacts of ice melt. “It just has to be at the point where the ice is not stable.”

As challenges stack up, several veteran mushers with multiple championships have stepped away this year after decades of braving the frigid and windy conditions to train in the dead of the Alaska winter for the Iditarod. They are finding that few are willing to take their place, at least this year.

“I just got back from Cancun to see the Grateful Dead play on the beaches of Mexico,” said four-time champion Jeff King, who is now 67. “I first said I was going to retire at 40, and I ran the race at 66, so I don’t feel like I’m bailing on anybody.”

Five-time champion Dallas Seavey said last year’s race would be his last, at least for a while, to spend time with his daughter. Other past champions not racing include Dallas’ father, three-time champion Mitch Seavey, and Joar Leifseth Ulsom and Thomas Waerner, who have one title each.

Waerner said sponsors are holding back, and it’s too expensive to pay $60,000 to get his team from Norway to Alaska.

Lance Mackey, another four-time champion, died last year from cancer. He is the honorary musher for this year’s race, and his children, Atigun and Lozen, will ride in the first sled to leave the ceremonial start line in Anchorage and during the competitive start on March 5.

That leaves two former winners in this year’s field, Sass and Pete Kaiser.

Sass said he is confident the Iditarod will survive this downturn.

“If we can just keep the train rolling forward, I think it’s going to come back, and hopefully our world can get things under control and things maybe get a little less expensive,” Sass said. “I think that’s going to help get our numbers back up.”

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