当Too Good To Go的首席执行官梅特•吕珂(Mette Lykke)迈出走向巨大成功的第一步时,她并没有商业计划这类周密的规划或者想要解决的问题。她的出发点简单多了。
在谈到她这段历程的最初阶段时,吕珂表示:“起初,我只是决定要辞职去做点什么。”
Too Good To Go每年可避免浪费8000万份食物。在成为这家可持续食物应用程序公司的首席执行官之前,吕珂曾是健身应用Endomondo公司的联合创始人兼首席执行官,她最终在2015年以8500万美元的价格将该公司出售给安德玛(Under Armour)。
但在此之前,吕珂只是麦肯锡的一名顾问,满心想成为企业家。那时,这位丹麦人没有任何商业计划或奇特的想法,她只知道自己渴望给世界带来影响以及“从头到尾见证某样东西的成长”。
因此,她说服了同一天入职麦肯锡的两位同事放弃咨询事业来与她一同创业——2007年,他们付诸了行动。
她略带幽默口吻地对《财富》杂志说:“于是我们不得不想出点子来。”
辞职后,吕珂和她在麦肯锡的前同事们想出了10个创业点子,之后决定打造一款基于实时GPS的健身社区应用,可以免费追踪跑步、骑自行车和其他长距离运动的轨迹。他们称这个风险项目为Endomondo,接下来的故事大家都知道了。
她补充说:“许多有抱负的企业家只是坐在工作岗位上,等待灵光闪现。”接着她警告称:“好点子不会从天而降,你要么选择努力寻求,要么干脆放弃。一旦选择前者,你就一定会想出点子,因为你别无退路。”
花10万美元来逐梦,这个价格很便宜
虽然吕珂和她的联合创始人们采用了典型的“麦肯锡式的方法”来创业——包括从产品-市场匹配和在相关行业的现有网络方面来评估每个有潜力的点子,以提高成功的几率,但没有哪家初创公司能做到稳操胜券。
然而,吕珂并没有备用计划。与普遍的建议相反,她把所有的鸡蛋放在同一个篮子里。
回顾过去,吕珂表示即使这家公司像许多公司一样在创立后的前几年就破产了,她依然认为放弃事业来冒险一试是值得的——尤其是当你还年轻,没有孩子,而且无房贷负担的时候。
她说:“可能发生的最坏情况就是计划行不通,你将失去投入的所有资金,并且要失业好几个月。若换种角度考虑,如果说是要花1万甚至10万美元来追逐梦想,那么我真的觉得这个价格相当便宜。”
在她看来,这比总是问自己“如果……”好得多。她补充说:“那感觉就像,失败就失败吧,至少你真正尝试过。”
对于那些在办公桌前梦想着实现自己热爱的事情的人,吕珂的建议是要对自己坦诚,承认放弃日常工作去追求志向可能会面临不利后果和失败。
吕珂表示:“就我个人来说,我履历上有麦肯锡的工作经历并且大学成绩优秀,所以我在求职方面极具优势。因此,我很确定即使创业失败,我还是能够在别处找到工作。”不过,并非每个人的情况都是如此。
我们雇不起首席执行官,所以我担下了这个职务
对于大多数首席执行官来说,他们爬上最高职位的一步步都是经过精心规划的——通常有职业导师的协助。但吕珂不同,她首次成为领导者完全是意料之外的结果,甚至是无奈之举。
在Endomondo成立五年后——那时吕珂正担任该公司的首席营销官,负责“一切与营销相关的业务”——联合创始人克里斯蒂安•比尔克(Christian Birk)辞去了首席执行官的职务,于是吕珂开始寻找他的继任者。
她承认:“我十分确信我并不具备这个职务所需要的技能。”但在寻找了一段时间的完美外部候选人后,吕珂很快便意识到,公司雇不起她面试的那些能力出色的首席执行官。
她回忆道:“公司当时的经营状况不太好,所有符合资格的人选对我们来说都太贵了。”
在对整个局面感到沮丧后,吕珂的父亲给出了现实的提醒,实事求是地告诉她:“很遗憾,听起来你不得不自己担任这个职务了。”
于是,她只好挽起袖子,不情愿地在2012年1月开始掌舵Endomondo——不过她的员工也予以了一些帮助。她说:“我清楚地知道我个人有些地方需要改进,所以我也邀请我的团队就此给我反馈——他们做到了,但也为此非常痛苦。”
吕珂收到的大部分批评都与她从事顾问职业时养成的工作方式有关,如希望员工能够“自我激励并完成任务”。
她补充说:“这不是最鼓舞人心的领导方式——他们直截了当地告诉我。另外,我还需要更加深刻地认识到这一点:虽然公司是我的一切,但其他人实际上有自己想要维持的生活。”
虽然吕珂并不是天生的领导者,但通过精进软技能,她成为了卓越的全能型人才。如今,她不仅能够激励员工,还可以凭借自己的营销背景将Endomondo的用户群体扩大到2000万人,并使该公司做好出售的准备。
吕珂建议:“强大的领导力不是与生俱来的,需要训练和指导才能获得。”
你永远不知道你的下一份薪水会从何而来
在2015年Endomondo被收购之后,吕珂按照一贯的作风,仍然没有计划下一步的行动。
她没有请猎头帮助她寻找新的领导职务,而是在最不可能的地方收到了主动递出的领导职务工作邀请:在哥本哈根街头的一辆公共汽车上,她第一次了解到全新的食物平台Too Good To Go。吕珂说:“坐在我身旁的女士给我看了她手机上的这款应用,原来她就是该应用的天使投资人。”
这次的偶然的邂逅让吕珂结识了这家刚成立8个月的初创公司的五位创始人,他们当时正在寻找一位经验丰富的应用开发者为其提供资金和建议。吕珂表示,“这两项我都提供给了他们”,并补充称,几周后他们就问我是否愿意考虑担任该公司的首席执行官。
她回忆说:“要我放下自我,去说也许其他人能更好地推动该公司的发展,我很难做到。这一次,我胸有成竹。”
理论上,相比在安德玛担任副总裁,管理Endomondo庞大的团队,这是倒退一步。她表示:“但还是那句话,我并没有职业规划。”
她补充说:“我不太在乎头衔、团队规模或诸如此类的东西。我真的在乎的是能否对世界产生影响,只要有需要,我很愿意付出努力,但我要确保我的努力能带来影响。”
自掌舵以来,她从零开始将Too Good to Go发展成为一家由来自17个国家的约1200名员工组成的大公司;目前有14.5万家商店通过该应用向8000多万顾客出售卖剩的食物。去年,从下载量来看,Too Good to Go是增长最快的可持续食物应用,仅在安卓设备上就有980万新注册用户。
Too Good to Go还给世界带来了影响:该应用每周每天每秒钟都可以避免浪费三份食物。吕珂表示,尽管如此,她的工作仍远未结束。
她反思道:“我不是那种会觉得自己的工作已经完成,然后感到满足的人。我们还有很多事情要做,毕竟现在每秒钟就有8万份食物被浪费。食物浪费的问题很严重。我们避免了三分之一的浪费固然值得高兴,但不能忽略了还有8万份食物被浪费的事实。”(财富中文网)
译者:中慧言-刘嘉欢
2007年,梅特•吕珂说服她在麦肯锡的同事们放弃咨询事业,与她共同创办了一家公司。如今,她是一家增长最快的可持续食物应用程序公司的首席执行官。
当Too Good To Go的首席执行官梅特•吕珂(Mette Lykke)迈出走向巨大成功的第一步时,她并没有商业计划这类周密的规划或者想要解决的问题。她的出发点简单多了。
在谈到她这段历程的最初阶段时,吕珂表示:“起初,我只是决定要辞职去做点什么。”
Too Good To Go每年可避免浪费8000万份食物。在成为这家可持续食物应用程序公司的首席执行官之前,吕珂曾是健身应用Endomondo公司的联合创始人兼首席执行官,她最终在2015年以8500万美元的价格将该公司出售给安德玛(Under Armour)。
但在此之前,吕珂只是麦肯锡的一名顾问,满心想成为企业家。那时,这位丹麦人没有任何商业计划或奇特的想法,她只知道自己渴望给世界带来影响以及“从头到尾见证某样东西的成长”。
因此,她说服了同一天入职麦肯锡的两位同事放弃咨询事业来与她一同创业——2007年,他们付诸了行动。
她略带幽默口吻地对《财富》杂志说:“于是我们不得不想出点子来。”
辞职后,吕珂和她在麦肯锡的前同事们想出了10个创业点子,之后决定打造一款基于实时GPS的健身社区应用,可以免费追踪跑步、骑自行车和其他长距离运动的轨迹。他们称这个风险项目为Endomondo,接下来的故事大家都知道了。
她补充说:“许多有抱负的企业家只是坐在工作岗位上,等待灵光闪现。”接着她警告称:“好点子不会从天而降,你要么选择努力寻求,要么干脆放弃。一旦选择前者,你就一定会想出点子,因为你别无退路。”
花10万美元来逐梦,这个价格很便宜
虽然吕珂和她的联合创始人们采用了典型的“麦肯锡式的方法”来创业——包括从产品-市场匹配和在相关行业的现有网络方面来评估每个有潜力的点子,以提高成功的几率,但没有哪家初创公司能做到稳操胜券。
然而,吕珂并没有备用计划。与普遍的建议相反,她把所有的鸡蛋放在同一个篮子里。
回顾过去,吕珂表示即使这家公司像许多公司一样在创立后的前几年就破产了,她依然认为放弃事业来冒险一试是值得的——尤其是当你还年轻,没有孩子,而且无房贷负担的时候。
她说:“可能发生的最坏情况就是计划行不通,你将失去投入的所有资金,并且要失业好几个月。若换种角度考虑,如果说是要花1万甚至10万美元来追逐梦想,那么我真的觉得这个价格相当便宜。”
在她看来,这比总是问自己“如果……”好得多。她补充说:“那感觉就像,失败就失败吧,至少你真正尝试过。”
对于那些在办公桌前梦想着实现自己热爱的事情的人,吕珂的建议是要对自己坦诚,承认放弃日常工作去追求志向可能会面临不利后果和失败。
吕珂表示:“就我个人来说,我履历上有麦肯锡的工作经历并且大学成绩优秀,所以我在求职方面极具优势。因此,我很确定即使创业失败,我还是能够在别处找到工作。”不过,并非每个人的情况都是如此。
我们雇不起首席执行官,所以我担下了这个职务
对于大多数首席执行官来说,他们爬上最高职位的一步步都是经过精心规划的——通常有职业导师的协助。但吕珂不同,她首次成为领导者完全是意料之外的结果,甚至是无奈之举。
在Endomondo成立五年后——那时吕珂正担任该公司的首席营销官,负责“一切与营销相关的业务”——联合创始人克里斯蒂安•比尔克(Christian Birk)辞去了首席执行官的职务,于是吕珂开始寻找他的继任者。
她承认:“我十分确信我并不具备这个职务所需要的技能。”但在寻找了一段时间的完美外部候选人后,吕珂很快便意识到,公司雇不起她面试的那些能力出色的首席执行官。
她回忆道:“公司当时的经营状况不太好,所有符合资格的人选对我们来说都太贵了。”
在对整个局面感到沮丧后,吕珂的父亲给出了现实的提醒,实事求是地告诉她:“很遗憾,听起来你不得不自己担任这个职务了。”
于是,她只好挽起袖子,不情愿地在2012年1月开始掌舵Endomondo——不过她的员工也予以了一些帮助。她说:“我清楚地知道我个人有些地方需要改进,所以我也邀请我的团队就此给我反馈——他们做到了,但也为此非常痛苦。”
吕珂收到的大部分批评都与她从事顾问职业时养成的工作方式有关,如希望员工能够“自我激励并完成任务”。
她补充说:“这不是最鼓舞人心的领导方式——他们直截了当地告诉我。另外,我还需要更加深刻地认识到这一点:虽然公司是我的一切,但其他人实际上有自己想要维持的生活。”
虽然吕珂并不是天生的领导者,但通过精进软技能,她成为了卓越的全能型人才。如今,她不仅能够激励员工,还可以凭借自己的营销背景将Endomondo的用户群体扩大到2000万人,并使该公司做好出售的准备。
吕珂建议:“强大的领导力不是与生俱来的,需要训练和指导才能获得。”
你永远不知道你的下一份薪水会从何而来
在2015年Endomondo被收购之后,吕珂按照一贯的作风,仍然没有计划下一步的行动。
她没有请猎头帮助她寻找新的领导职务,而是在最不可能的地方收到了主动递出的领导职务工作邀请:在哥本哈根街头的一辆公共汽车上,她第一次了解到全新的食物平台Too Good To Go。吕珂说:“坐在我身旁的女士给我看了她手机上的这款应用,原来她就是该应用的天使投资人。”
这次的偶然的邂逅让吕珂结识了这家刚成立8个月的初创公司的五位创始人,他们当时正在寻找一位经验丰富的应用开发者为其提供资金和建议。吕珂表示,“这两项我都提供给了他们”,并补充称,几周后他们就问我是否愿意考虑担任该公司的首席执行官。
她回忆说:“要我放下自我,去说也许其他人能更好地推动该公司的发展,我很难做到。这一次,我胸有成竹。”
理论上,相比在安德玛担任副总裁,管理Endomondo庞大的团队,这是倒退一步。她表示:“但还是那句话,我并没有职业规划。”
她补充说:“我不太在乎头衔、团队规模或诸如此类的东西。我真的在乎的是能否对世界产生影响,只要有需要,我很愿意付出努力,但我要确保我的努力能带来影响。”
自掌舵以来,她从零开始将Too Good to Go发展成为一家由来自17个国家的约1200名员工组成的大公司;目前有14.5万家商店通过该应用向8000多万顾客出售卖剩的食物。去年,从下载量来看,Too Good to Go是增长最快的可持续食物应用,仅在安卓设备上就有980万新注册用户。
Too Good to Go还给世界带来了影响:该应用每周每天每秒钟都可以避免浪费三份食物。吕珂表示,尽管如此,她的工作仍远未结束。
她反思道:“我不是那种会觉得自己的工作已经完成,然后感到满足的人。我们还有很多事情要做,毕竟现在每秒钟就有8万份食物被浪费。食物浪费的问题很严重。我们避免了三分之一的浪费固然值得高兴,但不能忽略了还有8万份食物被浪费的事实。”(财富中文网)
译者:中慧言-刘嘉欢
Too Good To Go CEO Mette Lykke’s first step to meteoric success didn’t involve anything as thought-out as a business plan or a problem she wanted to solve. It was much more elemental.
“It started with the decision to quit and build something,” Lykke says of the first moment of her journey.
Prior to becoming chief of the sustainable food app that is saving 80 million meals a year from going to waste, she was co-founder and CEO of Endomondo, the fitness app that she eventually sold to Under Armour for $85 million in 2015.
But before that, Lykke was simply a McKinsey consultant who wanted nothing more than to be an entrepreneur. The Danish self-starter didn’t have a business plan or an outlandish idea, just the knowledge that she wanted to have an impact on the world and “see something grow from A to Z”.
So she convinced two McKinsey work friends who joined on the same day to throw in the towel on their consultancy careers and team up to launch a business together—and that’s exactly what they did in 2007.
“And then we had to come up with something,” she tells Fortune with a hint of humor.
After quitting their jobs, Lykke and her former McKinsey peers came up with a list of 10 start-up ideas before settling on creating a fitness community app based on free real-time GPS tracking of running, cycling, and other distance-based sports. They called the venture Endomondo, and the rest is history.
“A lot of aspiring entrepreneurs are just sitting there in their corporate jobs waiting for that lightning moment when they have the great idea,” she adds. Then she adds a warning: “It’s not going to land in your lap, you just decide to go for it or you don’t. Once you decide to go for it, you will come up with something because you have to.”
$100,000 is a cheap price to chase your dreams
Although she and her co-founders took a very “McKinsey approach” to founding the business—including scoring each potential idea on its product-market fit and their existing network in that industry—which give it a better chance of success, no startup is entirely foolproof.
Yet Lykke didn’t have a backup plan. Contrary to common advice, she put all her eggs in one basket.
Looking back, even if the venture had failed, as many do in the first few years of inception, Lykke still thinks quitting your career and taking a leap of faith is worth the risk—especially when you’re young, childless and mortgage-free.
“The worst thing that can happen is that it’s not going to work out, you’re going to lose whatever money you invested, and you’re going to go a couple of months without any employment,” she said. “If you think about it from that perspective, if it’s going to cost $10,000 or even $100,000, to pursue your dream, I actually think that’s pretty cheap,” she says.
It’s a far better fate, in her eyes, than always asking yourself, what if? “It’s like, okay, but at least you really had a go at it,” she adds.
Lykke’s advice for those who are dreaming about their passion project from their desks is to be brutally honest with yourself about the potential fallout from giving up your day job to chase your aspirations—and failing.
“For me, I had McKinsey on my CV and pretty good results from university. I was fairly employable so I was quite sure if this didn’t work out, I could probably find a job somewhere,” Lykke says. But, that’s not the case for everyone.
We couldn’t afford a CEO—so I took the job
For most CEOs, their climb up the ladder to the top role is meticulously planned—often with the help of a career coach. But for Lykke, her foray into leadership was completely unexpected—unwanted, even.
When her co-founder Christian Birk stepped down as CEO five years after launching Endomondo, Lykke, who was then in charge of “everything marketing related” as its CMO, began the process of finding his successor.
“I was quite convinced that I didn’t have the skills that it was going to take,” she admits. But after searching for the perfect external candidate, it wasn’t long before Lykke realised that the business couldn’t afford to hire the calibre of chief executives that she was interviewing.
“The company wasn’t doing super well and all those who were qualified were too expensive for us,” she recalls.
After feeling deflated about the entire situation, Lykke’s dad offered her a reality check: “I’m sorry to say, but it sounds like you have to do it yourself,” he matter-of-factly told her.
So she rolled up her sleeves and begrudgingly took the helm in January 2012—but not without the help of her workforce. “I definitely knew that there were some things that I had to work on personally so I also invited our team to give me feedback on what those points were—which they did, painfully,” she says.
Much of the criticism she received was based on the working style that she had picked up in her consulting days, like expecting people to be “self-motivated and get stuff done”.
“It wasn’t the most inspiring way of leading people—they told me that in so many words,” she adds. “I also just needed to build a little bit more understanding around the fact that, while this was my everything, other people actually had a life on the side that they would like to sustain.”
Although leadership didn’t come naturally to Lykke, by fine-tuning her soft skills she became a well-rounded force to be reckoned with. Not only was she now able to motivate her workers, but she could also lean on her marketing background to grow the app’s user base to 20 million and prime the company for sale.
“Good leadership is not something you’re born with, it takes training and coaching,” Lykke advises.
You never know where your next paycheck—or CEO proposition—will come from
After Endomondo’s acquisition in 2015, Lykke, in her true style, wasn’t planning her next move.
Rather than enlisting the help of a headhunter to find her another leadership role, a leadership role found its way to Lykke in the most unlikely of places: While on a bus in Copenhagen, she first caught a whiff of a brand-new food platform, Too Good To Go. “The woman next to me showed me the app on her phone and it turned out she was an angel investor,” Lykke says.
The serendipitous encounter led to an introduction with the 8-month-old start-up’s five founders, who were looking for funding and advice from a seasoned app builder. “I offered both,” Lykke says while adding that within a few weeks they asked if she would consider becoming its CEO.
“To put aside ego and say, someone else may be better able to drive this forward is hard,” she recalls. “This time, I definitely felt ready.”
On paper, it was a step down from running Endomondo’s large team at Under Armour as its VP. “But again, it comes back to me not really having a career plan,” she says.
“I don’t care a ton about titles, our team size or stuff like that,” she adds. “I really care about having an impact and I’m happy to put in hard work whenever that’s required—but I want to know that it actually makes a difference.”
Since taking its helm, she’s grown Too Good to Go from the ground up to a team of around 1,200 people spanning 17 countries; 145,000 stores now sell their unsold food on the app to over 80 million customers. Last year, it was the fastest-growing sustainable food app in terms of downloads, with 9.8 million new sign-ups on Android devices alone.
And make a difference it has: The app saves three meals from going to waste every second, 24/7. Still, Lykke says her work is far from over.
“I’m not someone who will ever feel like, now I’m content—my job is done. There’s so much more to do, 80,000 meals are wasted every second. The issue is massive,” she reflects. “It’s great that we saved three of them. But there’s still 80,000 out there.”