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美国新工业革命催生采购经济,有可能加剧种族财富差距

当前供应商渠道面临着迫在眉睫的挑战,解决这一问题将带来巨大的经济和社会回报。

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12月6日,台积电在亚利桑那州凤凰城新建的工厂。图片来源:CAITLIN O'HARA - BLOOMBERG - GETTY IMAGES

美国经济正经历两场工业革命,而不是一场。第一场驱动因素包括数字技术、无线宽带和当前的生成式人工智能。第二场则由大规模公共和私人投资推动,包括基础设施升级、净零转型,以及从计算机芯片到电动汽车和电池的先进制造业向美国回流。

媒体和决策者都很关注大公司的选址和投资决策。然而,革命不仅关乎英特尔(Intel)或西门子(Siemens)等大公司,与成千上万为政府提供商品和服务的中小型企业,以及获得政府合同或补贴的大公司同样相关。这正是所谓“新采购经济”的承诺和挑战。

熟悉的大公司

尽管各界对美国产业转型带来的就业机会讨论甚多,却极少关注到当前是打造能掌控未来经济,新一代活跃又成功的多种所有制小企业的好机会。

能源转型便是一例,转型涉及大量中小型企业。公共和私营公用事业将寻求本地建筑公司完成电网和输电线路现代化项目,以及新的太阳能和风电场支持电气化。汽车和电池制造商正建立并重组供应链以支持电动汽车生产。大量商业、住宅和公共建筑要采取能效改造。种种转变都意味着未来几年数十亿美元的商业机会。

新型工业涉及各种规模的建筑、设计、工程和技术公司,以及软件和其他服务企业。然而,公共基础设施项目主要由知名的大公司把控。行业数据显示,2022年交通、电力和工业建筑行业前20大承包公司的收入占据的市场份额为56%至82%。新冠疫情前车之鉴显示,除了影响公平,过度依赖少数主要供应商还会造成长期风险,其中包括增加成本和全国性重要项目的延误。

市场力量和空前庞大的联邦政府支出重新关注利用公共和私人投资发展各种小企业,特别是非裔和西班牙裔掌握的企业。然而,如果不解决严峻的经济现实,就无法实现重要目标。

新冠疫情横扫了各行各业小企业,不仅零售业或酒店业受创。由于供应链中断、材料和劳动力短缺以及通胀走高,中小型建筑和制造公司仍在努力摆脱疫情期间的缺口和财务损失。

疫情导致的挫折和倒闭潮也提醒人们,企业所有权存在明显的种族差异。根据美国人口调查局的数据,2020年非裔和西班牙裔雇主公司分别仅占所有公司的2%和8%。在有望实现巨大增长的建筑、制造和公用事业行业中,少数族裔的公司占比更低。非裔公司尤其稀缺,在三个行业的公司中占比不到1%。

尽管房地产或金融投资领域的种族差距广泛且持久,商业财富方面的种族差距则更加明显。白人家庭的房地产财富约是非裔或西班牙裔家庭的十几倍,私人商业资产财富方面是非裔或拉美裔家庭的三十多倍。反过来,从机会的角度来看,非裔企业家家庭的财富是无企业家庭的12倍。

由于近日美国最高法院关于高等教育平权行动的裁决,以及随后的7月联邦地区法院限制帮助少数族裔企业竞争政府合同的联邦计划的裁决,获得相关权利显得更加重要。

供应商渠道面临着巨大挑战。新型采购经济除了符合目标的资本,也需要认真的改革。联邦投资分散地流向公共当局和机构,每个机构都存在难应付的规则、定义和实践,给小企业造成了巨大负担。推动企业发展的公共机构跟商会、金融机构和创业支持团体之间的合作极少。传统上供应商多元化更偏重法律合规,容易忽略业务建设或包容性增长。金融产品没有解决少数族裔和女性企业主面临的明显劣势,例如资本储备不足和传统抵押品欠缺等等。

解决供应商渠道难题

为迎接新时刻,要从多角度解决问题。

首先,要转变各级公共采购和承包方式,确保最大限度地纳入小型、本地和多元化企业。哈佛大学政府绩效实验室(Government Performance Lab at Harvard University)和基础设施公平项目(Equity in Infrastructure Project)等专家一直在努力推动实现该目标。全美城市联盟(National Urban League,长期倡导公平合同的重要性)、全美非裔商会(National Black Chamber of Commerce)和美国西班牙裔商会(United States Hispanic Chamber of Commerce)也一样。他们需要更多支持。

其次,大型私营公司应该调查采购情况,增加本地采购。制造业公司正投资可改变整个地区的数千亿美元项目,但供应商关系往往遍布全球,并未参与美国本地经济发展。

第三,要建立新的公私合作伙伴关系以支持整个地区的中小企业,大幅降低购买方、资本提供方和现有小企业发展计划(其中很多计划从来不提供行业或针对采购的培训或辅导)割裂的状况。

从圣安东尼奥和埃尔帕索到芝加哥和费城,德雷塞尔大学诺瓦克大都会金融实验室(Nowak Metro Finance Lab at Drexel University)、阿斯彭研究所拉丁裔和社会项目(Aspen Institute’s Latinos and Society program)和Next Street等组织一直在推动在美国市场建立此类合作关系,开发数字中枢和其他必要工具,推动成为可供机构买家和供应商使用的市场。

第四,需要更多分析和融资,从而发现小公司的机会并确定新的支持形式,特别是适合供应商(初创公司和成长型公司)的资本。高利率和最近银行倒闭导致贷款机构愈发厌恶风险,导致出现信贷紧缩——这与实现繁荣所需条件背道而驰。有一些灵活金融产品适合有成长机会的小公司,例如创立于圣地亚哥如今也在芝加哥和达拉斯市场经营的Founders First Capital Partners提供的供应链融资或基于收入融资的产品就需要更多试验和更广泛应用,不应限制。联邦政府正提供帮助,通过州小企业信贷倡议等项目为融资困难的企业提供灵活资本。私营企业、银行和慈善机构也通过经济机会联盟(Economic Opportunity Coalition)动员资本。

当务之急非常明确。除了推动买方提升包容性和创新性,还要以更公平的方式,更大规模地对中小型供应商进行更具战略性的投资。实现目标需要在新思维指导下开展改革、筹资和合作。

当前供应商渠道面临着迫在眉睫的挑战,不过解决这一问题将带来巨大的经济和社会回报。新的工业时刻提供了20世纪40年代战时经济动员以来前所未有的机会,切莫浪费时间。(财富中文网)

泽维尔·德·苏扎·布里格斯(Xavier de Souza Briggs)是布鲁金斯学会(Brookings Institution)高级研究员,非裔资产评估倡议参与者,也是What Works Plus资助者合作组织的高级顾问。

查理斯·科纳南·约翰逊(Charisse Conanan Johnson)是Next Street的联席首席执行官,也是摩根大通资产管理公司(JPMorgan Asset Management)前副总裁。

布鲁斯·卡茨(Bruce Katz)是德雷塞尔大学诺瓦克大都会金融实验室的创始主任,合著有《新地方主义》(The New Localism)一书。

Fortune.com上评论文章中表达的观点仅代表作者个人观点,并不代表《财富》杂志的观点和立场。

译者:梁宇

审校:夏林

美国经济正经历两场工业革命,而不是一场。第一场驱动因素包括数字技术、无线宽带和当前的生成式人工智能。第二场则由大规模公共和私人投资推动,包括基础设施升级、净零转型,以及从计算机芯片到电动汽车和电池的先进制造业向美国回流。

媒体和决策者都很关注大公司的选址和投资决策。然而,革命不仅关乎英特尔(Intel)或西门子(Siemens)等大公司,与成千上万为政府提供商品和服务的中小型企业,以及获得政府合同或补贴的大公司同样相关。这正是所谓“新采购经济”的承诺和挑战。

熟悉的大公司

尽管各界对美国产业转型带来的就业机会讨论甚多,却极少关注到当前是打造能掌控未来经济,新一代活跃又成功的多种所有制小企业的好机会。

能源转型便是一例,转型涉及大量中小型企业。公共和私营公用事业将寻求本地建筑公司完成电网和输电线路现代化项目,以及新的太阳能和风电场支持电气化。汽车和电池制造商正建立并重组供应链以支持电动汽车生产。大量商业、住宅和公共建筑要采取能效改造。种种转变都意味着未来几年数十亿美元的商业机会。

新型工业涉及各种规模的建筑、设计、工程和技术公司,以及软件和其他服务企业。然而,公共基础设施项目主要由知名的大公司把控。行业数据显示,2022年交通、电力和工业建筑行业前20大承包公司的收入占据的市场份额为56%至82%。新冠疫情前车之鉴显示,除了影响公平,过度依赖少数主要供应商还会造成长期风险,其中包括增加成本和全国性重要项目的延误。

市场力量和空前庞大的联邦政府支出重新关注利用公共和私人投资发展各种小企业,特别是非裔和西班牙裔掌握的企业。然而,如果不解决严峻的经济现实,就无法实现重要目标。

新冠疫情横扫了各行各业小企业,不仅零售业或酒店业受创。由于供应链中断、材料和劳动力短缺以及通胀走高,中小型建筑和制造公司仍在努力摆脱疫情期间的缺口和财务损失。

疫情导致的挫折和倒闭潮也提醒人们,企业所有权存在明显的种族差异。根据美国人口调查局的数据,2020年非裔和西班牙裔雇主公司分别仅占所有公司的2%和8%。在有望实现巨大增长的建筑、制造和公用事业行业中,少数族裔的公司占比更低。非裔公司尤其稀缺,在三个行业的公司中占比不到1%。

尽管房地产或金融投资领域的种族差距广泛且持久,商业财富方面的种族差距则更加明显。白人家庭的房地产财富约是非裔或西班牙裔家庭的十几倍,私人商业资产财富方面是非裔或拉美裔家庭的三十多倍。反过来,从机会的角度来看,非裔企业家家庭的财富是无企业家庭的12倍。

由于近日美国最高法院关于高等教育平权行动的裁决,以及随后的7月联邦地区法院限制帮助少数族裔企业竞争政府合同的联邦计划的裁决,获得相关权利显得更加重要。

供应商渠道面临着巨大挑战。新型采购经济除了符合目标的资本,也需要认真的改革。联邦投资分散地流向公共当局和机构,每个机构都存在难应付的规则、定义和实践,给小企业造成了巨大负担。推动企业发展的公共机构跟商会、金融机构和创业支持团体之间的合作极少。传统上供应商多元化更偏重法律合规,容易忽略业务建设或包容性增长。金融产品没有解决少数族裔和女性企业主面临的明显劣势,例如资本储备不足和传统抵押品欠缺等等。

解决供应商渠道难题

为迎接新时刻,要从多角度解决问题。

首先,要转变各级公共采购和承包方式,确保最大限度地纳入小型、本地和多元化企业。哈佛大学政府绩效实验室(Government Performance Lab at Harvard University)和基础设施公平项目(Equity in Infrastructure Project)等专家一直在努力推动实现该目标。全美城市联盟(National Urban League,长期倡导公平合同的重要性)、全美非裔商会(National Black Chamber of Commerce)和美国西班牙裔商会(United States Hispanic Chamber of Commerce)也一样。他们需要更多支持。

其次,大型私营公司应该调查采购情况,增加本地采购。制造业公司正投资可改变整个地区的数千亿美元项目,但供应商关系往往遍布全球,并未参与美国本地经济发展。

第三,要建立新的公私合作伙伴关系以支持整个地区的中小企业,大幅降低购买方、资本提供方和现有小企业发展计划(其中很多计划从来不提供行业或针对采购的培训或辅导)割裂的状况。

从圣安东尼奥和埃尔帕索到芝加哥和费城,德雷塞尔大学诺瓦克大都会金融实验室(Nowak Metro Finance Lab at Drexel University)、阿斯彭研究所拉丁裔和社会项目(Aspen Institute’s Latinos and Society program)和Next Street等组织一直在推动在美国市场建立此类合作关系,开发数字中枢和其他必要工具,推动成为可供机构买家和供应商使用的市场。

第四,需要更多分析和融资,从而发现小公司的机会并确定新的支持形式,特别是适合供应商(初创公司和成长型公司)的资本。高利率和最近银行倒闭导致贷款机构愈发厌恶风险,导致出现信贷紧缩——这与实现繁荣所需条件背道而驰。有一些灵活金融产品适合有成长机会的小公司,例如创立于圣地亚哥如今也在芝加哥和达拉斯市场经营的Founders First Capital Partners提供的供应链融资或基于收入融资的产品就需要更多试验和更广泛应用,不应限制。联邦政府正提供帮助,通过州小企业信贷倡议等项目为融资困难的企业提供灵活资本。私营企业、银行和慈善机构也通过经济机会联盟(Economic Opportunity Coalition)动员资本。

当务之急非常明确。除了推动买方提升包容性和创新性,还要以更公平的方式,更大规模地对中小型供应商进行更具战略性的投资。实现目标需要在新思维指导下开展改革、筹资和合作。

当前供应商渠道面临着迫在眉睫的挑战,不过解决这一问题将带来巨大的经济和社会回报。新的工业时刻提供了20世纪40年代战时经济动员以来前所未有的机会,切莫浪费时间。(财富中文网)

泽维尔·德·苏扎·布里格斯(Xavier de Souza Briggs)是布鲁金斯学会(Brookings Institution)高级研究员,非裔资产评估倡议参与者,也是What Works Plus资助者合作组织的高级顾问。

查理斯·科纳南·约翰逊(Charisse Conanan Johnson)是Next Street的联席首席执行官,也是摩根大通资产管理公司(JPMorgan Asset Management)前副总裁。

布鲁斯·卡茨(Bruce Katz)是德雷塞尔大学诺瓦克大都会金融实验室的创始主任,合著有《新地方主义》(The New Localism)一书。

Fortune.com上评论文章中表达的观点仅代表作者个人观点,并不代表《财富》杂志的观点和立场。

译者:梁宇

审校:夏林

The U.S. economy is now navigating not one but two industrial revolutions. The first was catalyzed by digital technology, wireless broadband, and now generative AI. The second is being fueled by massive public and private investments spanning infrastructure upgrades, the net-zero transition, and a domestic reshoring of advanced manufacturing from computer chips to electric vehicles and batteries.

Media and policymakers alike are focused on the location and investment decisions of large companies. However, the revolution is not just about big companies like Intel or Siemens–it’s also about thousands of small and medium-sized enterprises that supply goods and services to the government or major firms receiving government contracts or subsidies. This is the promise and challenge of what has been labeled the “new procurement economy.”

A familiar cast of large firms

While much has been said about the job opportunities America’s industrial shift presents, far too little attention is being paid to the once-in-a-lifetime opportunity to build a new generation of dynamic and successful small businesses with diverse ownership in sectors that will dominate the next economy.

Take the energy transition, which will implicate a vast number and range of small and medium-sized enterprises. Public and private utilities will be looking to local construction firms to complete grid and transmission line modernization projects and new solar and wind farms to support electrification. Vehicle and battery manufacturers are building and restructuring their supply chains to support the production of electric vehicles. A huge stock of commercial, residential, and public buildings will require energy efficiency retrofits. These shifts represent many billions of dollars in business opportunities in the years ahead.

The new industrial moment implicates construction, design, engineering, and technology firms of all sizes, along with software and other service businesses. Yet public infrastructure projects are dominated by a familiar cast of large firms. In 2022, the top 20 contracting firms in the transportation, power, and industrial construction sectors captured between 56% and 82% of market share by revenue, according to industry data. Beyond the issue of fairness, this overreliance on a small number of major suppliers poses longer-term risks, as the pandemic reminded us, including added costs and delays for vital projects nationwide.

Market forces and unprecedented federal spending have placed a renewed focus on using public and private investments to grow small businesses of all kinds, particularly Black and Hispanic-owned businesses. However, this important goal will not be achieved without addressing serious economic realities.

The COVID-19 pandemic decimated small businesses, and not just those in the retail or hospitality sectors. Due to supply chain disruptions, material and labor shortages, and the added costs of inflation, small and medium-sized construction and manufacturing firms are still recovering from pandemic-related stop-gap measures and financial losses.

Pandemic setbacks and closures also reminded us of stark racial disparities in business ownership. According to the Census Bureau, in 2020, Black and Hispanic-owned employer firms represented just 2% and 8% of all employer firms, respectively. Minority-owned firms are even more under-represented in the construction, manufacturing, and utility industries that are projected for huge growth. Black firms are particularly scarce, representing less than 1% of all employer firms across these three sectors.

The racial gaps in business wealth are already far larger than gaps in ownership of real estate or financial investments, wide and persistent as those are. White households have about a dozen times more real estate wealth than Black or Hispanic households, but more than three dozen times as much wealth in private business assets. Conversely, viewed in terms of opportunity, Black households with an entrepreneur have twelve times the wealth of those without one.

Getting this right is even more important in light of the recent Supreme Court decision on affirmative action in higher education and the subsequent ruling by a federal district court in July limiting a federal program meant to help minority-owned businesses in the competition for government contracts.

We have a big supplier pipeline challenge. The new procurement economy requires serious reforms, in addition to capital that’s fit to purpose. Federal investments flow to a fragmented set of public authorities and agencies, each with its own hard-to-navigate rules, definitions, and practices, which put substantial burdens on small enterprises. Collaboration is rare between public entities and the business chambers, financial institutions, and entrepreneurial support groups that help firms grow. Supplier diversity efforts have traditionally focused on legalistic compliance rather than business building or inclusive growth. Financial products do not address the well-documented disadvantages of minority and women business owners, such as thin capital reserves and lack of traditional collateral.

Addressing the supplier pipeline challenge

To meet this moment, we need to tackle the problem from multiple angles.

First, we need to transform public purchasing and contracting at all levels to ensure small, local, and diverse businesses are included to the maximum extent possible. Experts including the Government Performance Lab at Harvard University and the Equity in Infrastructure Project have been working to do just that. So have the National Urban League (a longtime voice on the importance of equitable contracting), the National Black Chamber of Commerce, and the United States Hispanic Chamber of Commerce. They need more support.

Second, large private companies should look into their procurement and expand local sourcing. Manufacturing corporations are investing hundreds of billions of dollars in projects that can transform entire regions–but they are also bringing global supplier relationships along and are not yet engaged in local economic development in the U.S.

Third, we need to build new public-private partnerships to support small and medium-sized enterprises across entire regions, dramatically reducing the fragmentation that exists across purchasers, capital providers, and established small business development programs (many of which do not provide sector or procurement-specific training or coaching at all).

From San Antonio and El Paso to Chicago and Philadelphia, groups such as the Nowak Metro Finance Lab at Drexel University, the Aspen Institute’s Latinos and Society program, and Next Street have been facilitating the creation of these kinds of partnerships in markets across the country and developing the digital backbones and other tools required to make them work as effective marketplaces for institutional buyers and suppliers.

Fourth, we need more analysis and financing to scope the opportunities for small firms and identify new forms of support, especially capital suitable for suppliers (both startups and growth companies). High interest rates and recent bank collapses have made lenders more averse to risk, contributing to a credit crunch–the opposite of what’s needed in a building boom. Flexible financial products fit for scalable small firms, such as supply chain financing or revenue-based financing provided by Founders First Capital Partners–which began in San Diego and now works in the Chicago and Dallas markets too–need more experimentation and broader adoption, not less. The federal government is helping, working to offer flexible capital for underserved businesses through programs such as the State Small Business Credit Initiative. Private corporations, banks, and philanthropies are also mobilizing capital through the Economic Opportunity Coalition.

The imperatives we face are clear. In addition to making buyer practices more inclusive and innovative, we need to invest more strategically in developing small and medium-sized suppliers, in a deeply equitable way and on a dramatically larger scale. This demands reform, funding, and collaboration, powered by a new mindset.

We are facing a looming supplier pipeline challenge–but tackling it would have huge economic and social payoffs. This new industrial moment offers an opportunity we have not seen since the wartime economic mobilization of the 1940s–and there’s no time to lose.

Xavier de Souza Briggs is a senior fellow at the Brookings Institution, part of its Valuing Black Assets Initiative, and senior advisor to the What Works Plus funder collaborative.

Charisse Conanan Johnson is co-CEO of Next Street and former vice president at JPMorgan Asset Management.

Bruce Katz is the founding director of the Nowak Metro Finance Lab at Drexel University and co-author of The New Localism.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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