丰田汽车的总裁兼前首席执行官丰田章男一直对电动汽车相关的舆论持怀疑态度——这就是他今年早些时候从这家日本汽车公司的高层退下的主要原因。现在,他终于可以说“我早告诉过你”这句话了。上周,特斯拉(Tesla)公布了糟糕的第三季度业绩后,投资者开始意识到,电动汽车并非盈利的灵丹妙药。丰田章男本周三表示:“人们终于看清现实了。”
丰田章男一直都不认为发展电动汽车是汽车行业实现碳中和的唯一出路,他说,“攀登山峰的路有很多条。”其他主要汽车公司也放慢了电动汽车的推出速度。Lucid汽车公司已经将电动汽车的生产速度减缓了30%,通用汽车(GM)则将雪佛兰Silverado EV的面世时间推迟了整整一年。
美国总统乔·拜登提出了减少美国碳排放和应对气候变化的雄心勃勃的议程,作为议程的一部分,他在任期间的大部分时间里都在积极押注电动汽车。然而,由于高利率减弱了消费者对电动汽车及其他汽车的需求,如今电动汽车市场正起伏不定。Edmunds的洞察力主管杰西卡•考德威尔告诉《财富》杂志,这“让许多人甚至都不敢进入这一市场。”
尽管电动汽车销量仍在增长,但增速已经放缓。据《华尔街日报》(Wall Street Journal)报道,2023年上半年,电动汽车销量同比增长49%,低于去年同期63%的涨幅。
电动汽车“成长的烦恼”
考德威尔说:“我们正在向一项全新的技术过渡。代价是高昂的。它要求人们改变与汽车几乎保持了几十年的关系。因此,认为一切都会顺利展开,而我们也会遵循理想的采用曲线,这有点不现实。”
更不用说马斯克——特斯拉首席执行官,社交媒体平台X的所有者,并且据称是世界首富——的净资产刚刚还缩水了300亿美元。电动汽车领军公司特斯拉公布了两年来最低的季度每股收益,比本就为负数的分析师预测值还低10%。股市随之发生波动:特斯拉的股价立即下跌了逾17%,市值在短短两个交易日内就锐减1380亿美元。
考德威尔说:“对于汽车公司来说,这将是电动汽车发展道路上一个巨大的减速带,我相信他们已经看到了这一点。”
丰田汽车的总裁称他预见了这一天的到来。长久以来,丰田章男一直建议汽车行业继续投资混合动力汽车、氢动力汽车及其他可选的环保汽车,以对冲对电动汽车的押注。
福特汽车(Ford)也迟迟没有把所有的鸡蛋都放进电动汽车的篮子里,其宣布将减缓福特纯电动皮卡F-150闪电的生产。福特汽车创始人亨利·福特的曾孙比尔•福特称,围绕电动汽车的言论“充满浓厚的政治色彩”。
福特在接受《纽约时报》(New York Times)采访时表示:“蓝州的人说,电动汽车很好,出于气候的考虑,我们应该尽快采用电动汽车。红州的一些人则说,电动汽车就像疫苗一样,是政府硬塞给我们的,我们不想要。”
通用汽车同样宣布将放缓电动汽车的生产,此前该公司信心满满地承诺,到2035年将完全停产汽油和柴油动力汽车。通用汽车将这一举措归咎于电动汽车需求下降和汽车业罢工给公司带来压力。
考德威尔说,不过,这些暂时性问题只是电动汽车“成长的烦恼”,电动汽车未来必将在汽车行业占据主导地位。
考德威尔表示:“电动汽车是汽车行业发展的大势所趋,否认这一点或许是不明智的。只不过,对于这条道路会如何发展,我们尚无法确定,并且比以往更加茫然不解。”(财富中文网)
译者:中慧言-刘嘉欢
丰田汽车的总裁兼前首席执行官丰田章男一直对电动汽车相关的舆论持怀疑态度——这就是他今年早些时候从这家日本汽车公司的高层退下的主要原因。现在,他终于可以说“我早告诉过你”这句话了。上周,特斯拉(Tesla)公布了糟糕的第三季度业绩后,投资者开始意识到,电动汽车并非盈利的灵丹妙药。丰田章男本周三表示:“人们终于看清现实了。”
丰田章男一直都不认为发展电动汽车是汽车行业实现碳中和的唯一出路,他说,“攀登山峰的路有很多条。”其他主要汽车公司也放慢了电动汽车的推出速度。Lucid汽车公司已经将电动汽车的生产速度减缓了30%,通用汽车(GM)则将雪佛兰Silverado EV的面世时间推迟了整整一年。
美国总统乔·拜登提出了减少美国碳排放和应对气候变化的雄心勃勃的议程,作为议程的一部分,他在任期间的大部分时间里都在积极押注电动汽车。然而,由于高利率减弱了消费者对电动汽车及其他汽车的需求,如今电动汽车市场正起伏不定。Edmunds的洞察力主管杰西卡•考德威尔告诉《财富》杂志,这“让许多人甚至都不敢进入这一市场。”
尽管电动汽车销量仍在增长,但增速已经放缓。据《华尔街日报》(Wall Street Journal)报道,2023年上半年,电动汽车销量同比增长49%,低于去年同期63%的涨幅。
电动汽车“成长的烦恼”
考德威尔说:“我们正在向一项全新的技术过渡。代价是高昂的。它要求人们改变与汽车几乎保持了几十年的关系。因此,认为一切都会顺利展开,而我们也会遵循理想的采用曲线,这有点不现实。”
更不用说马斯克——特斯拉首席执行官,社交媒体平台X的所有者,并且据称是世界首富——的净资产刚刚还缩水了300亿美元。电动汽车领军公司特斯拉公布了两年来最低的季度每股收益,比本就为负数的分析师预测值还低10%。股市随之发生波动:特斯拉的股价立即下跌了逾17%,市值在短短两个交易日内就锐减1380亿美元。
考德威尔说:“对于汽车公司来说,这将是电动汽车发展道路上一个巨大的减速带,我相信他们已经看到了这一点。”
丰田汽车的总裁称他预见了这一天的到来。长久以来,丰田章男一直建议汽车行业继续投资混合动力汽车、氢动力汽车及其他可选的环保汽车,以对冲对电动汽车的押注。
福特汽车(Ford)也迟迟没有把所有的鸡蛋都放进电动汽车的篮子里,其宣布将减缓福特纯电动皮卡F-150闪电的生产。福特汽车创始人亨利·福特的曾孙比尔•福特称,围绕电动汽车的言论“充满浓厚的政治色彩”。
福特在接受《纽约时报》(New York Times)采访时表示:“蓝州的人说,电动汽车很好,出于气候的考虑,我们应该尽快采用电动汽车。红州的一些人则说,电动汽车就像疫苗一样,是政府硬塞给我们的,我们不想要。”
通用汽车同样宣布将放缓电动汽车的生产,此前该公司信心满满地承诺,到2035年将完全停产汽油和柴油动力汽车。通用汽车将这一举措归咎于电动汽车需求下降和汽车业罢工给公司带来压力。
考德威尔说,不过,这些暂时性问题只是电动汽车“成长的烦恼”,电动汽车未来必将在汽车行业占据主导地位。
考德威尔表示:“电动汽车是汽车行业发展的大势所趋,否认这一点或许是不明智的。只不过,对于这条道路会如何发展,我们尚无法确定,并且比以往更加茫然不解。”(财富中文网)
译者:中慧言-刘嘉欢
Toyota’s chairman and former CEO, Akio Toyoda, has long been a skeptic of the electric vehicle hype train—it was a big reason he stepped down from the top job at the Japanese carmaker earlier this year. Now, he can finally say, “I told you so.” With Elon Musk’s Tesla reporting disastrous third-quarter earnings last week, investors are realizing that EVs are no silver bullet for profit. “People are finally seeing reality,” Toyoda said on Wednesday.
Toyoda has long denied that electric vehicles are the only way for the automotive industry to achieve carbon neutrality, saying, “There are many ways to climb the mountain.” Other major automakers are also slowing their EV rollouts. Lucid has slowed production by 30% while GM has delayed the introduction of the Chevy Silverado EV by a whole year.
President Joe Biden has spent much of his time in office aggressively betting on electric vehicles as part of his ambitious agenda to reduce U.S. carbon emissions and fight climate change. But the EV market is wobbling as high interest rates dampen customer demand for electric and other vehicles. That’s “preventing a lot of people from even getting into the market,” Jessica Caldwell, head of insights at Edmunds, told Fortune.
Though EV sales are still growing, the pace has slowed. In the first half of 2023, EV sales rose 49% from one year before, a slower rate than the 63% increase last year, the Wall Street Journal reported.
EV ‘growing pains’
“We’re transitioning to a brand new technology. It’s expensive. It requires people to have a different relationship with their vehicle that has been largely unchanged for decades,” Caldwell said. “So to think that everything was going to roll out smoothly and we follow this nice adoption curve, it was a bit unrealistic.”
Not to mention, Musk—Tesla CEO, owner of the social media platform X, and purportedly the world’s wealthiest man—just took a $30 billion beating to his net worth. EV champion Tesla posted its lowest quarterly earnings per share (EPS) in two years, coming in 10% lower than already-negative analyst forecasts. The stock market acted accordingly, as Tesla’s shares immediately dropped over 17% and the company’s market capitalization fell by $138 billion in just over two trading days.
“This is going to be a large speed bump in the road for automakers that I’m sure that they saw coming,” Caldwell said.
Toyota’s chairman says he saw it coming. Toyoda has long advised the industry to hedge its bets on EVs by continuing to invest in hybrids, hydrogen-powered cars, and other alternative eco-friendly vehicles.
Ford, too, has been slow to put all of its eggs in the EV basket, announcing it would slow production of its F-150 Lightning pickup. Bill Ford, the great-grandson of the automaker’s founder Henry Ford, has described the rhetoric surrounding EVs as “heavily politicized.”
“Blue states say EVs are great and we need to adopt them as soon as possible for climate reasons,” Ford told the New York Times. “Some of the red states say this is just like the vaccine, and it’s being shoved down our throat by the government, and we don’t want it.”
General Motors similarly announced it would slow down EV production after making bullish commitments to completely phase out gas- and diesel-powered vehicles by 2035. The company blamed drops in demand for EVs and pressures from the auto strike.
But this blip is only “growing pains” for the inevitable dominance of EVs in the auto industry, Caldwell said.
“The industry is moving towards EVs—to deny that would probably be unwise,” Caldwell said. “It’s what that path looks like—that’s what’s undefined and is causing more confusion.”