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埃隆·马斯克毫不掩饰自己想要创建一家与领先的电子游戏直播平台Twitch相竞争的公司。上周,他以经典的马斯克式行为分享了有关该计划的重要新细节,以及各种业务的更新情况:同时直播自己玩电子游戏。
1月4日下午,这位亿万富翁在自己旗下的社交媒体平台X[其前身为推特(Twitter)]上使用一个匿名的备用账户,直播自己在三个小时的时间里专注地玩在线角色扮演游戏《暗黑破坏神4》(Diablo IV)的过程。马斯克分享了X有志与亚马逊(Amazon)子公司Twitch展开竞争的相关见解,他计划与用户分享广告收入,并讨论了卫星互联网提供商星链(Starlink)的未来发展计划,该公司由马斯克的太空探索技术公司(SpaceX)运营。
“我们刚着手开始加入视频广告,类似于YouTube的形式,你可以在五秒钟后跳过广告。”马斯克在谈到X的直播功能时说。“我们还希望减少直播延迟。”
这一期活动揭示了这位世界首富的自然生活状态——喝着似乎是苏打水的饮料,儿子坐在他的大腿上,与一群朋友兴致勃勃地玩着他最喜欢的网络游戏——同时也是一次不受监管的 “问我任何问题”的直播活动,几乎可以肯定的是,这样的活动不会得到任何其他公司的首席执行官的内部律师和顾问的批准。
马斯克一边敲击键盘,一边回答观众(和他朋友)关于星链的问题。
据《个人电脑杂志》(PCMag)报道,马斯克说:“实际上,你能够带着任何一个可移动的星链终端四处走动,我们将在明年年中推出一个尺寸更小的终端。”该计划于今年9月获得美国联邦通信委员会(FCC)的批准。“这是一个星链迷你终端,你可以把它装进背包里。”
“明年我们将推出一款成本更低的终端,这将降低星链的成本。”马斯克说,尽管目前还不清楚这是否指的是即将推出的迷你终端,但这在此前并没有被报道过。
据美国消费者新闻与商业频道(CNBC)报道,马斯克还指出,公司亏本销售星链终端——然而,星链公司的副总裁乔纳森·霍夫勒在2023年9月称,情况已经发生改变。
马斯克领导的一系列企业不断扩大,包括太空探索技术公司、电动汽车制造商特斯拉(Tesla)和人工智能公司X.ai。2022年,马斯克以440亿美元收购了社交媒体平台推特(如今是X),该平台目前因为广告抵制而陷入困境(原因是马斯克放松了审核规则,以及他本人在该平台上的一些评论被视为反犹太言论),但这位亿万富翁显然将直播视为吸引广告商和创作者加入该平台的一种方式。
“如果你开启了一场直播,在回复中出现的任何广告,你都能够获得相关收入。因此,有时,这可能会是不菲的收入。”马斯克在描述创作者通过在X上直播可以获得的收入分成时说道。一位与马斯克一起玩游戏的朋友问X是否会增加小费功能,马斯克回答道,X“肯定会增加小费功能”,X上的主播能够“选择付费用户,即每月支付1欧元之类的费用”。
这种收入分成策略可能对X产生重大影响。Twitch因为之前的五五分收入分成等问题而受到主播的批评,导致一些主播与YouTube签订了独家直播协议。据The Verge报道,Twitch随后在2023年10月推出了“Partner Plus”计划,将每年收入的前10万美元的分成比例改为三七分。虽然目前还不清楚全部广告收入分成是否会给大明星带来丰厚的利润——据Gamerant报道,Twitch的顶级主播之一xQC表示,YouTube将花费10亿美元才能成为其独家直播平台——但收入分成计划可能足以吸引非独家主播的兴趣,并给X带来急需的新用户。
更重要的是,Meta拥有Twitch的竞争对手Facebook Gaming,后者愿意花大价钱来争取大牌主播。例如,据Gamerant报道,知名主播DisguisedToast就因为巨大的收入差距而从Twitch 转向Facebook Gaming,并补充说Twitch只给他提供了Facebook和其他平台愿意支付的报酬的1/30。虽然X似乎不像Alphabet和Meta那样有大笔现金可供挥霍,但那些听到100%广告收入的主播将很难离开该平台。
已经有证据证明X得到主播的关注了。主播泰勒·布勒文斯(ID:Ninja)是Twitch上最受欢迎的主播,拥有1,800万粉丝,2023年11月在X上直播了一个半小时。
马斯克解释道:“你可以选择收多少小费,但我认为其中一个好处是,你甚至能够限制聊天,或者仅限订户样做的好处是,粉丝订阅后才可以开启聊天。”目前,小费(称为“打赏”)和仅限订户聊天都是Twitch的主要功能。
X平台目前使用Streamlabs来创建这些直播。马斯克在直播中提到,当他试图配置聊天时,Streamlabs和X用户各有一个聊天室。
据《暗黑破坏神4》的维基介绍,马斯克在三个小时的直播中,大部分时间都在地牢里专注地扮演德鲁伊,“德鲁伊是个生性野蛮的变形者,可以在身材高大的熊或性情暴虐的狼人的形态之间灵活转换,以与野生生物并肩作战。”
在他的即兴直播中,马斯克穿着一件写着“NPC”的上衣,这是一个电子游戏术语,指的是非玩家角色,能够选择“聊天”或“跳过对话”。由于不明原因,马斯克拿了一根4英尺(121.92厘米)高的蜡烛,技术人员为他点燃了蜡烛。马斯克笨拙地摆弄着、转动着蜡烛,以获得理想的氛围照明。
当他的儿子(也叫X,马斯克在直播中戏称他的儿子为“在X身上的X”)在他身上爬来爬去时,这位亿万富翁在游戏中一度遭遇不幸,使得小X告诉父亲“你死了”。(财富中文网)
译者:中慧言-王芳
埃隆·马斯克毫不掩饰自己想要创建一家与领先的电子游戏直播平台Twitch相竞争的公司。上周,他以经典的马斯克式行为分享了有关该计划的重要新细节,以及各种业务的更新情况:同时直播自己玩电子游戏。
1月4日下午,这位亿万富翁在自己旗下的社交媒体平台X[其前身为推特(Twitter)]上使用一个匿名的备用账户,直播自己在三个小时的时间里专注地玩在线角色扮演游戏《暗黑破坏神4》(Diablo IV)的过程。马斯克分享了X有志与亚马逊(Amazon)子公司Twitch展开竞争的相关见解,他计划与用户分享广告收入,并讨论了卫星互联网提供商星链(Starlink)的未来发展计划,该公司由马斯克的太空探索技术公司(SpaceX)运营。
“我们刚着手开始加入视频广告,类似于YouTube的形式,你可以在五秒钟后跳过广告。”马斯克在谈到X的直播功能时说。“我们还希望减少直播延迟。”
这一期活动揭示了这位世界首富的自然生活状态——喝着似乎是苏打水的饮料,儿子坐在他的大腿上,与一群朋友兴致勃勃地玩着他最喜欢的网络游戏——同时也是一次不受监管的 “问我任何问题”的直播活动,几乎可以肯定的是,这样的活动不会得到任何其他公司的首席执行官的内部律师和顾问的批准。
马斯克一边敲击键盘,一边回答观众(和他朋友)关于星链的问题。
据《个人电脑杂志》(PCMag)报道,马斯克说:“实际上,你能够带着任何一个可移动的星链终端四处走动,我们将在明年年中推出一个尺寸更小的终端。”该计划于今年9月获得美国联邦通信委员会(FCC)的批准。“这是一个星链迷你终端,你可以把它装进背包里。”
“明年我们将推出一款成本更低的终端,这将降低星链的成本。”马斯克说,尽管目前还不清楚这是否指的是即将推出的迷你终端,但这在此前并没有被报道过。
据美国消费者新闻与商业频道(CNBC)报道,马斯克还指出,公司亏本销售星链终端——然而,星链公司的副总裁乔纳森·霍夫勒在2023年9月称,情况已经发生改变。
马斯克领导的一系列企业不断扩大,包括太空探索技术公司、电动汽车制造商特斯拉(Tesla)和人工智能公司X.ai。2022年,马斯克以440亿美元收购了社交媒体平台推特(如今是X),该平台目前因为广告抵制而陷入困境(原因是马斯克放松了审核规则,以及他本人在该平台上的一些评论被视为反犹太言论),但这位亿万富翁显然将直播视为吸引广告商和创作者加入该平台的一种方式。
“如果你开启了一场直播,在回复中出现的任何广告,你都能够获得相关收入。因此,有时,这可能会是不菲的收入。”马斯克在描述创作者通过在X上直播可以获得的收入分成时说道。一位与马斯克一起玩游戏的朋友问X是否会增加小费功能,马斯克回答道,X“肯定会增加小费功能”,X上的主播能够“选择付费用户,即每月支付1欧元之类的费用”。
这种收入分成策略可能对X产生重大影响。Twitch因为之前的五五分收入分成等问题而受到主播的批评,导致一些主播与YouTube签订了独家直播协议。据The Verge报道,Twitch随后在2023年10月推出了“Partner Plus”计划,将每年收入的前10万美元的分成比例改为三七分。虽然目前还不清楚全部广告收入分成是否会给大明星带来丰厚的利润——据Gamerant报道,Twitch的顶级主播之一xQC表示,YouTube将花费10亿美元才能成为其独家直播平台——但收入分成计划可能足以吸引非独家主播的兴趣,并给X带来急需的新用户。
更重要的是,Meta拥有Twitch的竞争对手Facebook Gaming,后者愿意花大价钱来争取大牌主播。例如,据Gamerant报道,知名主播DisguisedToast就因为巨大的收入差距而从Twitch 转向Facebook Gaming,并补充说Twitch只给他提供了Facebook和其他平台愿意支付的报酬的1/30。虽然X似乎不像Alphabet和Meta那样有大笔现金可供挥霍,但那些听到100%广告收入的主播将很难离开该平台。
已经有证据证明X得到主播的关注了。主播泰勒·布勒文斯(ID:Ninja)是Twitch上最受欢迎的主播,拥有1,800万粉丝,2023年11月在X上直播了一个半小时。
马斯克解释道:“你可以选择收多少小费,但我认为其中一个好处是,你甚至能够限制聊天,或者仅限订户样做的好处是,粉丝订阅后才可以开启聊天。”目前,小费(称为“打赏”)和仅限订户聊天都是Twitch的主要功能。
X平台目前使用Streamlabs来创建这些直播。马斯克在直播中提到,当他试图配置聊天时,Streamlabs和X用户各有一个聊天室。
据《暗黑破坏神4》的维基介绍,马斯克在三个小时的直播中,大部分时间都在地牢里专注地扮演德鲁伊,“德鲁伊是个生性野蛮的变形者,可以在身材高大的熊或性情暴虐的狼人的形态之间灵活转换,以与野生生物并肩作战。”
在他的即兴直播中,马斯克穿着一件写着“NPC”的上衣,这是一个电子游戏术语,指的是非玩家角色,能够选择“聊天”或“跳过对话”。由于不明原因,马斯克拿了一根4英尺(121.92厘米)高的蜡烛,技术人员为他点燃了蜡烛。马斯克笨拙地摆弄着、转动着蜡烛,以获得理想的氛围照明。
当他的儿子(也叫X,马斯克在直播中戏称他的儿子为“在X身上的X”)在他身上爬来爬去时,这位亿万富翁在游戏中一度遭遇不幸,使得小X告诉父亲“你死了”。(财富中文网)
译者:中慧言-王芳
Elon Musk has made no secret of his desire to create a competitor to Twitch, the leading platform for video game livestreaming. Last week, Musk shared important new details about the plan, along with other updates about his various businesses, in classic Muskian fashion: while livestreaming himself playing a video game.
Using an anonymous alt-account on X, the social media platform previously known as Twitter that Musk owns, the billionaire broadcast himself intently playing the online role-playing game “Diablo IV” in a three-hour session on January 4 afternoon. Musk shared his insights on X’s aspirations to rival Twitch, a subsidiary of Amazon, his plans to share ad revenue with users, and discussed future plans for his satellite internet provider firm Starlink, which is operated by Musk’s SpaceX.
“We’re just starting to add in video ads with a similar thing to YouTube where you can skip ahead after five seconds,” Musk said, referring to X’s livestreaming capabilities. “And we also want to reduce the amount of latency with the streaming.”
The episode offered a revealing look at the world’s richest person in his natural habitat— sipping on what seemed to be a soda, his son seated on his lap, and enthusiastically engaging in his favorite online game with a group of friends—and served as an unregulated ask-me-anything session that would almost certainly never be approved by the in-house lawyers and handlers of any other CEO.
As Musk smashed buttons on his keyboard, he responded to viewer (and his friend’s) questions about Starlink.
“You actually take the any of the Starlink terminals around and have them be mobile, we will have a smaller size terminal around the middle of next year,” Musk said, which was approved by the FCC in September, PCMag reported. “It’s a Starlink mini terminal, you can fit in a backpack.”
“We’ll have a lower cost terminal next year which will decrease the cost of Starlink,” Musk said, which hasn’t been previously reported, albeit it’s not clear whether this is a references to the incoming mini terminal.
Musk also said the company sells Starlink terminals at a loss—however, the VP of Starlink Jonathan Hofeller said in September that this is no longer true, CNBC reported.
Musk leads an expanding array of businesses, including SpaceX, electric car maker Tesla, and AI company X.ai. While X, the social media platform that Musk acquired for $44 billion in 2022, is struggling from an advertising boycott (due to Musk’s loosening of moderation rules and some of his own comments on the platform deemed anti-semitic), the billionaire apparently sees livestreaming as a way to attract advertisers and creators to the platform.
“Any advertising that’s in your replies, so if you were to post a stream, any advertising that’s in the replies, you get all the previous… all the advertising revenue. So sometimes that can be quite a lot,” Musk said, describing the revenue sharing that creators could obtain by streaming on X. A friend playing the game with Musk asked if X would add tipping, and Musk responded that X would be “definitely adding tipping,” and X streamers can “choose to have subscribers where it’s a paid subscriber, where you know somebody pays I know, a euro a month or something.”
This revenue-sharing strategy could have significant implications for X. Twitch faced criticism from streamers due to its previous 50/50 revenue split, among other problems, causing some to sign exclusive deals to stream with YouTube. The platform later introduced the “Partner Plus” program in October, making the split to 70/30 for the first $100,000 earned annually, as reported by the Verge. While it’s not clear if full ad revenue sharing would be lucrative for the big stars—one of Twitch’s top streamers xQC said it would cost YouTube $1 billion to get him exclusively according to Gamerant—it could be enough to garner interest from non-exclusive streamers, and give X a much needed new user bump.
What’s more, Meta has its own Twitch competitor called Facebook Gaming, which is willing to pay large sums to secure big-name streamers. For instance, DisguisedToast, a popular streamer, switched from Twitch to Facebook Gaming due to the significant pay gap, Gamerant reported, adding that Twitch offered him only 1/30th of what Facebook and other platforms were willing to pay. While X doesn’t seem to have wads of cash to hand out like Alphabet and Meta, streamers who hears 100% of ad revenue will have a difficult time staying away.
There’s proof of that streamer attention already. Ninja, the most followed Twitch streamer with 18 million followers, streamed on X in November for an hour and a half.
“You can choose how much, but it’s like, I think one of the perks is like, you can even restrict the chat, or some of the chats, to be just subscribers. So then, you know, the advantage is that somebody subscribing then, they get to chat,” Musk explained. Both tipping (called “donating”) and subscriber only chats are currently key features on Twitch.
X, the platform, currently uses Streamlabs to create these livestreams. Musk mentioned in the livestream, as he tried to configure the chat, that there’s a chat for Streamlabs and a chat for X users.
Musk spent most of the three-hour live stream intently gaming in dungeons as The Druid, “a savage shapeshifter, fluidly transforming between the forms of a towering bear or a vicious werewolf to fight alongside the creatures of the wild,” according to the Diablo IV Wiki.
During his impromptu live-streaming appearance, Musk sported a shirt that said “NPC”—a video game term for a nonplayable character—with the options to “talk” or “skip dialogue.” For reasons unclear, Musk had a four-foot-tall candle, which his technician lit for him. Musk awkwardly maneuvered around, rolling it for the ideal mood lighting.
As his son (also named X, and which Musk dubbed “X on X” during the stream) crawled all over him, the billionaire at one point suffered an unlucky sequence in the game, prompting the young X to tell his father “you died.”