如果以全球最大的鞋服公司表现平平的销售业绩作为参照,那么艰苦的日子可能即将到来。
阿迪达斯(Adidas)预计2024年销售额和利润将低于分析师预期,上周三,公司股价暴跌9%,上周四有所反弹。阿迪达斯预测,2024年的销售额增长率将为“中等个位数”,远低于分析师预计的9%。在终止与说唱歌手Ye(原名坎耶·韦斯特)的合作后,阿迪达斯还要努力清空剩余的Yeezy鞋库存。
除了阿迪达斯以外,其竞争对手耐克(Nike)和彪马(Puma)也下调了对明年的预期,这令一些人担心消费者可能会减少支出,尽管2023年的消费者支出远超预期。
阿迪达斯CEO比约恩·古尔登在一份声明中承认,公司的财务业绩“不够好”,他还在周三的财报电话会议上呼吁投资者要有耐心,因为公司仍在继续向前。
古尔登表示:“当然,全世界的消费者信心都不容乐观。人们不再大排长龙购买商品。”
阿迪达斯的发言人在回应《财富》杂志的置评请求时,提供了公司的新闻稿。彪马发言人表示,公司目前处于缄默期,无法发表评论,耐克没有立即回应置评请求。
媒体不断报道大型科技公司备受关注的裁员,公司加薪乏力,美国上班族感到紧张并且更多人选择了留在当前的工作岗位上,因此美国消费者可能会减少非必要支出。花旗集团(Citi)分析师莫妮可·波拉德对路透社表示,普通消费者可能希望减少开支,这会影响鞋服公司的销售。这些公司一直在努力让人们购买高价商品。
她说道:“这意味着消费者更注重物有所值。”
在流媒体行业也出现了这种趋势,如果消费者减少支出,该行业也会受到影响。上周,流媒体行业的领军者奈飞(Netflix)公布了2023年强劲的营收和利润,但其竞争对手的业绩却不尽如人意。
随着流媒体服务价格持续上涨,可能会有更多消费者决定使用一种服务,而放弃其他服务。奈飞在一封致投资者的信中表示:“可以合理预测该行业将进一步出现合并。”
虽然消费者减少支出会阻碍经济增长,但这对于美联储(Federal Reserve)主席杰罗姆·鲍威尔来说却是好消息。
鲍威尔一直非常关注到目前已经缓慢降温的通货膨胀。他在周三的新闻发布会上表示,尽管投资者抱有希望,但美联储短期内不会降息。
消费下滑可能会让鲍威尔改变想法,因为随着消费者不愿意支出,生产者和零售商将不得不降价,最终将使通胀下降到美联储2%的目标。(财富中文网)
翻译:刘进龙
审校:汪皓
如果以全球最大的鞋服公司表现平平的销售业绩作为参照,那么艰苦的日子可能即将到来。
阿迪达斯(Adidas)预计2024年销售额和利润将低于分析师预期,上周三,公司股价暴跌9%,上周四有所反弹。阿迪达斯预测,2024年的销售额增长率将为“中等个位数”,远低于分析师预计的9%。在终止与说唱歌手Ye(原名坎耶·韦斯特)的合作后,阿迪达斯还要努力清空剩余的Yeezy鞋库存。
除了阿迪达斯以外,其竞争对手耐克(Nike)和彪马(Puma)也下调了对明年的预期,这令一些人担心消费者可能会减少支出,尽管2023年的消费者支出远超预期。
阿迪达斯CEO比约恩·古尔登在一份声明中承认,公司的财务业绩“不够好”,他还在周三的财报电话会议上呼吁投资者要有耐心,因为公司仍在继续向前。
古尔登表示:“当然,全世界的消费者信心都不容乐观。人们不再大排长龙购买商品。”
阿迪达斯的发言人在回应《财富》杂志的置评请求时,提供了公司的新闻稿。彪马发言人表示,公司目前处于缄默期,无法发表评论,耐克没有立即回应置评请求。
媒体不断报道大型科技公司备受关注的裁员,公司加薪乏力,美国上班族感到紧张并且更多人选择了留在当前的工作岗位上,因此美国消费者可能会减少非必要支出。花旗集团(Citi)分析师莫妮可·波拉德对路透社表示,普通消费者可能希望减少开支,这会影响鞋服公司的销售。这些公司一直在努力让人们购买高价商品。
她说道:“这意味着消费者更注重物有所值。”
在流媒体行业也出现了这种趋势,如果消费者减少支出,该行业也会受到影响。上周,流媒体行业的领军者奈飞(Netflix)公布了2023年强劲的营收和利润,但其竞争对手的业绩却不尽如人意。
随着流媒体服务价格持续上涨,可能会有更多消费者决定使用一种服务,而放弃其他服务。奈飞在一封致投资者的信中表示:“可以合理预测该行业将进一步出现合并。”
虽然消费者减少支出会阻碍经济增长,但这对于美联储(Federal Reserve)主席杰罗姆·鲍威尔来说却是好消息。
鲍威尔一直非常关注到目前已经缓慢降温的通货膨胀。他在周三的新闻发布会上表示,尽管投资者抱有希望,但美联储短期内不会降息。
消费下滑可能会让鲍威尔改变想法,因为随着消费者不愿意支出,生产者和零售商将不得不降价,最终将使通胀下降到美联储2%的目标。(财富中文网)
翻译:刘进龙
审校:汪皓
Tougher times may be on the way if lackluster sales guidance from the world’s biggest shoe and apparel companies are any indication.
On Wednesday, Adidas’s share price retreated as much as 9%, before bouncing back Thursday, after it signaled that sales and profits for 2024 would be weaker than analysts expected. The company predicted “mid-single-digit” sales growth for the coming year, a far cry from the 9% growth analysts expected. It’s also looking to offload its leftover Yeezy shoe inventory after terminating its deal with rapper Ye, formerly known as Kanye West.
Adidas joined competitors Nike and Puma in cutting expectations for the coming year, causing concern among some that consumer spending could be pulling back, despite stronger-than-expected numbers in 2023.
Adidas CEO Bjorn Gulden acknowledged in a statement that the company’s financial performance was “not good,” and on its Wednesday earnings call asked for patience as the company continues to make progress.
“Consumer sentiment around the world is, of course, not great. It’s not like people are lining up everywhere to buy product,” Gulden said.
When reached for comment, an Adidas spokesperson directed Fortune to a company press release. A spokesperson for Puma said the company could not comment because it is in its quiet period, and Nike did not immediately respond to a request for comment.
With high-profile layoffs at big tech companies in the news, pay raises cooling, and American workers nervous and staying in their jobs more, it’s possible that consumers will pull back on nonessential spending. The average consumer likely wants to make their money stretch, which could hurt shoe and apparel companies that have struggled to keep people shopping at higher price points, Citi analyst Monique Pollard told Reuters.
“It does suggest that consumers are a bit more focused on getting value for money,” she said.
This trend can also be seen in streaming, another industry likely to see some pullback if consumer spending weakens. Last week, industry leader Netflix reported strong revenue and profit results for 2023, but its competitors have not seen similar success.
As the price of streaming services continues to rise, consumers may increasingly decide to rely on one service and cut out all the others. “It’s logical to expect further consolidation” in the industry, Netflix said in an investor letter.
Although a pullback in consumer spending would be a setback for the economy, it might just be a positive for Federal Reserve Chairman Jerome Powell.
Powell, attentive to the so-far slow cooling of inflation, indicated at a Wednesday press conference that the Federal Reserve would not be cutting rates soon, despite misplaced hope from investors.
A slowdown in spending may help change his mind—with consumers less willing to spend, producers and retailers would be incentivized to lower prices, which could finally bring inflation to the Fed 2% target.