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今日科技:Netflix更改定价方案

今日科技:Netflix更改定价方案

JP Mangalindan 2011-07-15
网飞(Netflix)宣布将更改其低端价格方案。原9.9美元包月的DVD租赁和流媒体下载服务现在被拆分成两个单独的方案。

    ·网飞(Netflix)宣布将更改其低端价格方案。原9.9美元包月的DVD租赁和流媒体下载服务现在被拆分成两个单独的方案:其中无限流媒体下载方案(不含DVD租赁)的包月价为7.99美元;无限DVD租赁方案的包月价也是7.99美元,但每次只限租一张光盘(不含流媒体下载)。这意味着如果你既想看流媒体下载,又想租DVD,你就要比现在多花60%的钱,也就是每月要花15.98美元。我的同事丹•普利马克认为,网飞的提价将对美国邮政(the Postal Service)造成打击,因为去年网飞的DVD邮寄业务大约占了美国邮政一类“平邮”业务的20%。【网飞和《财富》(Netflix and Fortune)】

    ·电子艺界公司(Electronic Arts)同意以超过13亿美元的价格收购宝开游戏公司(PopCap Games)。宝开游戏公司就是小游戏《植物人大战僵尸》(Plants vs. Zombies)和《宝石迷阵》(Bejeweled)的开发商。【《财富》(Fortune)】

    ·面向消费者的文件同步服务Dropbox深受用户喜爱。据报道,Dropbox目前拟融资2亿到3亿美元,其估值可能达50亿到100亿美元。【科技博客TechCrunch (TechCrunch)】

    ·蓝牙耳机制造商Jawbone最近刚刚结束了一轮融资,它从摩根大通资产管理公司(J.P. Morgan Asset Management)那里获得了7,000万美元的资金,使其总资产达到1.7亿美元。【科技资讯网站All Things D (All Things D)】

    ·本周晚些时候,在线音乐网站潘朵拉(Pandora)将推出一版基于HTML5的新设计。从该网站的截屏看来,新设计的用户体验还是很不错的。【科技博客TechCrunch(TechCrunch)】

    ·瘾科技博客(Engadget)采访了惠普 (HP)WebOS全球业务的新负责人史蒂芬•德威特,但他拒绝对针对TouchPad平板电脑的负面评价做出回应。【瘾科技(Engadget)】

    ·图片共享服务供应商Color公司的核心高管近期频频离职,它对Color的“精益创业”哲学有着怎样的教训?【读写网 (ReadWriteWeb)】

    译者:朴成奎

    ·Netflix announced changes to the low end of its pricing scheme. The "all-you-can-eat" DVD and streaming plan for $9.99 was split into two separate plans: $7.99 for unlimited streaming (no DVDs) and $7.99 for unlimited DVDs, one disc at a time (no streaming). That means if you want to keep streaming and renting DVDs, you'll need to pony up 60% more moving forward, or $15.98 a month. Colleague Dan Primack argues the changes will hurt the Postal Service, since Netflix's expenditures on DVD postage made up roughly 20% of the Postal Service's first-class "flats" last year. (Netflix and Fortune)

    ·Electronic Arts agreed to acquire PopCap Games, maker of Plants vs. Zombies and Bejeweled, for a deal worth upwards of $1.3 billion. (Fortune)

    ·Everyone's favorite consumer-facing file-syncing service, Dropbox, is reportedly raising between $200 million and $300 million at a valuation of between $5 billion and $10 billion. (TechCrunch)

    ·Bluetooth headset maker Jawbone just closed a $70 million round of funding from J.P. Morgan Asset Management, bringing the company's funding total to $170 million. (All Things D)

    ·Pandora will start rolling out a new HTML5-based redesign later this week, and based on these screengrabs, users are in for a treat. (TechCrunch)

    ·Engadget nabbed a sitdown with Stephen DeWitt, HP's new head of WebOS global business, who among other things, brushed off those negative TouchPad tablet reviews. (Engadget)

    ·Why Color's recent executive departures are a lesson in lean startup philosophy. (ReadWriteWeb)

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