刺探军情：求职网站新服务

    公司通常会利用一系列工具来“了解市场竞争情况”。而市场调查与分析本身已经成为一个独立的行业。那么，求职者是否也能获得一份关于特定职位竞争情况的报告呢？

    当然可以。凯业必达（CareerBuilder）刚刚推出的一个求职网站便计划提供这项服务，使网站会员通过对比同一个职位的其他求职者，更好地了解自己的竞争力。

    这个名为Headhunter.com的网站将提供“职位竞争情况报告”，并作为一项特色服务，将自己与美国其他三十多家资深经理人与高管求职网站区别开来；当然，更重要的原因是为了吸引那些习惯于每天阅读市场调查报告的优秀求职者。

    作为凯业必达旗下这个小众网站的副总裁，本•加布罗称：“如果我们没有高质量的管理人才储备，就无法吸引公司使用我们的网站。”他还说，目前，求职者和雇主都对网站做出了积极的响应。Headhunter.com于上周三正式上线，同时，对大约2,700名人事经理进行的调查显示，未来六个月内，约有23%的公司计划招聘高层人才。

    加布罗称，凯业必达公司的市场调查显示，高管职位空缺“具有极大的增长潜力”。Headhunter网站计划在一年内提供约10,000个管理职位，将超过目前的三倍。

    彼得•威德尔表示，在线求职领域的竞争力报告服务并非独一无二，但也确实不同寻常。彼得•威德尔目前在就业信息与出版公司Weddle's LLC担任首席执行官，该公司的主要业务就是跟踪就业信息平台。他认为：“目前这个行业还没有明确的领头羊，因此这一服务的推出确实是明智之举。”

    2010年6月，凯业必达首先在其主站中推出了一个精简版竞争情况报告，称该报告可使用户“深入了解其他求职者的资质”。

    而新服务的工作原理是：求职者在Headhunter.com注册，申请某个职位。之后，她可以通过一个链接，打开长达四页的“职位竞争情况报告”，报告将以柱状图和饼形图列出求职者的工作经验、近期薪酬水平，以及求职者曾工作过的顶级公司列表。（但未列出最近的雇主。）报告还将包括求职者的教育水平、母校和下属人数 ——但条件是申请该职位的人数不低于5人，并且申请者的数据可供提取。

    Businesses often use a whole battery of tools to "know the competition." Market research and intelligence is an industry in and of itself. So why shouldn't job seekers expect a report on the competition as well?

    CareerBuilder has just launched a job search site that attempts to do just that, allowing users to find out how their credentials stack up to other candidates for a job.

    The site, Headhunter.com, will offer a "job competition report" as a means to differentiate itself from the three dozen or so U.S. senior manager and executive job boards -- and just as important, help lure quality candidates who may be used to seeing market research as part of their day-to-day jobs.

    "If we don't deliver quality management candidates, companies won't use the site," says Ben Jablow, vice president of CareerBuilder's niche sites, who added that the response so far has been positive from both job seekers and employers. Headhunter.com was officially unveiled on Wednesday along with a survey of just under 2,700 hiring managers showing that 23% expect to hire senior level workers in the next six months.

    CareerBuilder's market research showed the senior management job space offered "a lot of growth and future potential," Jablow says. Headhunter aims to offer around 10,000 managerial jobs, more than three times its current level, in the span of a year.

    The competitive report is not unique in the online job board world, but it is unusual, says Peter Weddle, chief executive of a workforce information and publishing company called Weddle's LLC that tracks job boards. "Without a clear market leader, this is a smart move," he says.

    CareerBuilder first launched a slimmer version of the competition report in June 2010 on its main site, saying it provided "an inside peek into the qualifications of other candidates."

    The new one works like this: After a candidate signs in and applies for a job on Headhunter.com, she can click on a link that brings up a four-page job competition report, complete with bar and pie charts showing candidates' years of experience, recent salaries, and a list of the top companies where they have worked. (The most recent employer will not be listed.) The report also shows educational level, alma mater and the number of direct reports -- but only if at least five candidates have applied and their data is available to be pooled.