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拍案叫绝：创意二维码精选

ALEX KANTROWITZ 2011-11-04

二维识别码只是一个小小的方形图案，可以通过智能手机扫描。如今，二维码已经彻底征服了广告商。以下23个创意十足的大型品牌二维识别码绝对超越你的期待。

你还认为二维识别码依然颜色单调，外形丑陋吗？那可不一定。二维识别码由日本公司在上世纪90年代开发，如今已经无处不在，不仅实现了高度定制化，甚至可以非常美观。

当初日本丰田汽车公司（Toyota）的子公司日本电装公司（Denso）开发出黑白二维识别码只是为了跟踪汽车部件。然而，随着这些识别码越来越多地用于市场营销，智能手机用户开始可以通过该识别码访问网站与互动广告，于是这种代码也开始接受“整容”。现在，大型公司都希望它们的识别码能够脱颖而出，吸引更多消费者。

这种代码的实际效果到底如何？目前众说纷纭。但如果它们都能像本文列出的实例一般创意十足，效果如何或许并没有那么重要。

Think QR codes are monochrome and ugly? Think again. The codes, originally developed in Japan in the 1990's and now growing in ubiquity everywhere else, are actually highly customizable and, in some cases, quite beautiful.

When Toyota subsidiary Denso originally developed QR codes in their black and white form, they were meant to serve a functional use as a means to track auto parts. But as the codes began being used for marketing -- directing smartphone-equipped consumers to websites and interactive advertisements -- they started receiving makeovers. Now, brands want to have their codes stand out.

The jury is out on how effective the codes actually are. But, if they all looked like the innovative examples in this gallery, well, that might not matter so much.