Windows Phone的4条制胜之道
Don Sears
2012-09-29
微软试图在移动操作系统领域赶上苹果和谷歌的步伐，这个目标可能成功吗？并不容易。如果微软希望坐上并坐稳市场第三的位置，它必须做到以下几点。
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更换首席执行官，推动股价上升 这是最激进、最不可能的选择。微软要想摆脱技术落伍的形象，方法之一是在高层做出改变。不难设想这样的场景：鲍尔默卸任首席执行官，微软从外部聘请或内部提拔将移动业务放在首位的新人作为领袖。重新启动Windows未来管理，在短期内可能帮助提升微软的股价，而长期来看，可能有益于整个公司的品牌形象。 译者：项航 |
Change CEOs and get the stock moving The most radical and unlikely option. One way to help Microsoft's perception as a technology dinosaur is to make a change-up top. It's not difficult to imagine a scenario in which Ballmer steps out of the role and the company hires or promotes a new visionary with mobile in the forefront as its leader. Rebooting Windows future management may help Microsoft's stock price in the short-term and could help its brand for the long haul. |
