今夏美国车市红黑榜
黑榜之本田思域 2011年7月销量:14,006台 与2010年7月相比:下跌40% 有时仅仅创新是不够的。今年三月的日本地震和海啸让本田深受重创,现在看来,本田的阵痛期才刚刚开始。经过重新设计的2012款本田思域刚一面世便饱受诟病。《消费者报告》(Consumer Reports)杂志把这款车从头到脚数落个遍,从驾乘到操控,从结实度到外观无一可取,并且大幅拉低了它的推荐等级。本田可能不得不做出一些“很不符合本田的风格”的事,比如捧出个购车大礼包什么的,好拉回消费者的心。 |
Loser: Honda Civic July 2011 sales: 14,006 Change from July 2010: -40% Sometimes new isn't enough. Honda got hammered by the earthquake and tsunami in Japan, and it looks like the pain is only beginning. The redesigned 2012 Civic has been widely panned; Consumer Reports complained about everything from ride and handling to fit and finish and yanked its recommended rating. Honda may be forced to do something very un-Honda-like: ladle out incentives to win customers back. |