谷歌10大收购案大起底
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8.社交游戏公司Slide 收购金额：1.82亿美元或2.28亿美元 宣布时间：2010年8月 联邦贸易委员会批准情况：无须批准 这家社交游戏网站在收购榜上排名第8，无论按照最初报道的1.82亿美元收购价还是后来报道的更高价格排列，都是如此。Slide公司的业务主要是SuperPoke！和SuperPoke! Pets这款依托于Facebook的宠物游戏。Slide公司自加入谷歌公司后也照样一直很忙。该公司推出了VideoInbox，这款Facebook上的应用程序能提供“每天最好的5个视频”。 自从被谷歌收购以后，Slide公司又推出了其他的应用程序，但有趣的是，它们都不是为Android操作系统开发的。反而是像Disco这样的群组信息交流软件目前仅用到了苹果公司（Apple）的iOS操作系统上。但考虑到谷歌近期的举动，如果未来的摩托罗拉手机预装了Slide公司的应用程序，用户大可不必吃惊。 |
8. Slide Price: $182 million or $228 million Announced: August 2010 FTC Approval: No approval required The social gaming site slots in at number eight whether you go by the originally reported value of $182 million or the later, higher reported cost. Slide.com relied upon the SuperPoke! and SuperPoke! Pets Facebook applications for its business. Slide has been busy since joining Google. The company offers VideoInbox, a Facebook app that serves up "the five best videos every day." Slide has come out with other apps since its purchase by Google, but interestingly not for the Android operating system. Instead, creations such as Disco, a group messaging app, are currently offered only on Apple's iOS. But given Google's recent activity, don't be shocked if Slide's apps start to come pre-loaded on Motorola models. |
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7.在线广告优化和管理公司AdMeld 收购金额：4亿美元 宣布时间：2011年6月 联邦贸易委员会批准情况：正在审核 如果这一收购获得批准，谷歌将拥有在线页面广告的点对点解决方案。在收购宣布后不久发布的一则通告中，瑞士信贷（Credit Suisse）指出，收购AdMeld公司恰是谷歌完成其拼图游戏的最后一块：广告从广告商发布开始，通过广告公司到达需求方平台上，即谷歌2010年6月收购的显示广告公司Invite Media。随后，广告将抵达广告交易所——由谷歌在本榜单上排名靠后的收购——网络广告公司DoubleClick经营。此后，再到达广告网，再到达供应方平台——AdMeld。从AdMeld开始，这则广告会通过本文提到的另一家被收购公司，视频网络YouTube抵达用户。长期追踪谷歌动态的人会发现，这个广告系统要用到四个谷歌近期的购买的公司，其中三笔交易都位列谷歌迄今为止最大的十宗收购案。 |
7. AdMeld Price: $400 million Announced: June 2011 FTC Approval: Under review If this purchase goes through, Google will have its end-to-end solution in online display advertising. In a note from shortly after the purchase announcement, Credit Suisse demonstrated that the purchase of AdMeld fit as the final piece in the puzzle: an ad would start with the advertiser and go through an ad agency to a demand side platform -- Google's June acquisition Invite Media. Then the ad would go to an ad exchange -- covered by Google's acquisition later in this list, DoubleClick. Next, on to its ad network and then to a supply side platform -- AdMeld. From AdMeld, the ad would reach users via a publisher such as yet another acquisition featured here, YouTube. For those keeping score, that kind of ad system would make use of four relatively recent purchases, three of which make Google's all-time top 10. |
