谷歌10大收购案大起底
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6.电邮安全服务供应商商Postini 收购金额：6.25亿美元 宣布时间：2007年7月 联邦贸易委员会批准时间：2007年8月 Postini公司是谷歌应用程序第一批合作伙伴之一，现在也是谷歌这一业务领域的核心成员。据谷歌Postini网站称，它为超过2,600万用户提供安全和文件归档服务，并且是谷歌信息安全和发现性能的核心部分。 购入Postini四年后，直到今年7月谷歌才决定在Gmail中运用Postini电子邮件安全技术，分析人士称此举是谷歌提高企业用户应用程序安全性的重大步骤。将来，如果看到Postini更多地融入谷歌应用程序和Gmail，请也不必吃惊。 |
6. Postini Price: $625 million Announced: July 2007 FTC Approval: August 2007 Postini was one of the first partners with Google Apps and is now a core part of that area of Google's business. According to Google's Postini site, Google Postini provides security and archiving services to over 26 million users, and is a core part of its message security and discovery capability. Four years since its purchase, Google decided this July to use Postini email security features in Gmail, which analysts touted as a major step in bolstering Google Apps security for enterprise. Don't be surprised to see more Postini integration into Google Apps and Gmail in the future. |
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5.旅游预订软件开发公司ITA Software 收购金额：7亿美元 宣布时间：2010年7月 联邦贸易委员会批准时间：2011年4月 位于马萨诸塞州坎布里奇的这家旅游信息搜索公司为旅游信息搜索网站和航空公司研发软件。谷歌的这笔收购让部分业内人士深感不安，他们担这笔交易会危及旅游信息整合网站Kayak和旅游评论网站TripAdvisor等ITA客户的竞争力。联邦贸易委员会对交易进行了长时间审核，期间，为应对各方疑虑，谷歌首次承诺将执行ITA公司的所有合同。收购获批前夕，谷歌公司更进一步，用ITA高级副总裁杰夫•胡贝尔在谷歌博客上所写的话来说：“正式承诺允许ITA的客户将其合同延至2016年。” 既然市场未来五年的竞争已经获得保障，谷歌就能启动计划，将ITA技术的投入新的航班搜索功能。胡贝尔在博客中展望，未来的某一天，用户只用输入“五月，用不到500美元飞往某个阳光灿烂的地方”就能立即在谷歌搜索中找到航班时间、价格以及机票供应商。 |
5. ITA Software Price: $700 million Announced: July 2010 FTC Approval: April 2011 This Cambridge, MA-based travel search company made the software for travel search sites and airlines. Google's purchase troubled some in the industry, who feared for the competitive viability of clients such as Kayak and TripAdvisor. To meet concerns during a lengthy review by the Federal Trade Commission, Google first promised to honor all ITA contracts. Shortly before approval, it went a step further and "formally committed to let ITA's customers extend their contracts into 2016," senior VP Jeff Huber wrote on Google's blog. Now that competition has been presumably safeguarded for the next five years, Google can launch into its plans for ITA's technology: new flight search capability. Huber's post imagined a day when a user can simply type "flights to somewhere sunny for under $500 in May" and immediately see flight times, fares, and ticket vendors within Google's search. |
