谷歌10大收购案大起底
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4. 移动互联网广告公司AdMob 收购金额：7.5亿美元 宣布时间：2010年7月 联邦贸易委员会批准时间：2010年5月 收购AdMob公司与本榜单所显示的谷歌公司战略是一致的：大举增加广告类公司的储备。此前谷歌已经将Invite Media公司和AdMeld公司致麾下，而本次收购则让谷歌得以进入移动互联网广告领域。手机应用程序对广告来说是日益重要的必争之地——随便问问玩过社交游戏Hanging With Friends的人就可以知道这一点。 5月，谷歌宣布，收购AdMob公司后的第一财年中，后者的业务增长了超过3.5倍，每日广告请求超过27亿次。谷歌计划将AdMob进一步与DoubleClick的广告工具融合起来，最终在所有设备上通过单一平台进行运作。 |
4. AdMob Price: $750 million Announced: November 2009 FTC Approval: May 2010 The purchase of AdMob is consistent with the strategy already exhibited by this list: Google aggressively ramping up its advertising inventory. Along with Invite Media and AdMeld, this plunged Google into mobile advertising. Mobile apps are an increasingly important venue for ads -- just ask anyone who plays Hanging With Friends. Google announced in May that in its first full year with the company, AdMob grew by over 3.5 times, getting over 2.7 billion daily ad requests. The company plans to use the AdMob network in further integration with DoubleClick's ad tools to ultimately operate on a single platform across all devices. |
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3.视频网站YouTube 收购金额：16.5亿美元 宣布时间：2006年10月 联邦贸易委员会批准时间：2006年11月 2006年末这家视频巨头与搜索巨头的联姻所获反响多数是积极的。分析人士评价此举耗资不菲，但就像高盛公司（Goldman Sachs）在收购宣布时所作报告中写道的，赋予了谷歌“在电子邮件、搜索引擎和视频这三大领域其中两大领域的领导地位”。业内专家当时最大的担忧是什么呢？谷歌如何应对这个网站的版权问题，因为YouTube主要依靠用户上传视频。谷歌已成功地解决了这类版权问题，同时保持了YouTube的与时俱进和前瞻性。随后水到渠成的对如On2这类公司的收购将使谷歌继续保持创新，并从这个网站中挣到更多的钱。 |
3. YouTube Price: $1.65 billion Announced: October 2006 FTC Approval: November 2006 The video giant wed the search giant in late 2006 to mostly positive feedback. Analysts noted the move, though expensive, gave Google "a leader in two of the big three, email, search, and video," as Goldman Sachs wrote in a report from the time of the announcement. The biggest concern experts had at the time of the sale? How Google would address copyright concerns with the user-driven video site. Google has managed to deal with such copyright issues successfully, while keeping YouTube relevant and looking forward. Corollary purchases such as On2 will allow Google to continue to innovate -- and make more money -- from the site. |
