谷歌10大收购案大起底
| 2.网络广告服务公司DoubleClick
收购金额：31亿美元 宣布时间：2007年4月 联邦贸易委员会批准时间：2007年12月（在欧洲是2008年3月） 作为谷歌历史上排名前三的收购案主角，DoubleClick对外行读者来说可谓籍籍无名。但考虑到DoubleClick展示广告业务在谷歌公司占据的重要地位，它不应该让人觉得如此陌生。监管者对此十分熟悉，因此导致了对此收购的长时间调查，在欧洲尤其如此。一旦获得批准，谷歌立刻将DoubleClick作为展示广告的核心业务，这一领域一直被分析人士视为谷歌的软肋。当时针对此收购发表的各家报道都认为收购价格过高，但又对谷歌此举表示赞赏，认为这是谷歌在这一广告领域赶上雅虎（Yahoo!）和微软的重要举措。收购DoubleClick是谷歌对广告类公司进行的重大收购中第一笔，也是金额最大的一笔——此举在花旗集团（CitieGroup）看来是谷歌“昂贵但也十分重大的战略进展”。 |
2. DoubleClick Price: $3.1 billion Announced: April 2007 FTC Approval: December 2007 (March 2008 in Europe) Of the big three, DoubleClick will be the most obscure name for the layman reader. But it shouldn't be, given the huge role DoubleClick's display ad business plays for Google. Regulators knew that, which led to protracted investigation, especially in Europe. Once given the green light, Google made DoubleClick its core business for display ads, what analysts had considered a weakness for the company. Reports from the time noted the steep price tag but applauded Google for taking steps to catch up with Yahoo! and Microsoft in such ads. DoubleClick was the first, and biggest, of Google's major advertising capability buys -- what CitiGroup called Google's "very expensive but very significant strategic thrust." |
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1.摩托罗拉移动
收购金额：125亿美元 宣布时间：2011年8月 联邦贸易委员会批准情况：待定 这是谷歌收购史上的扛鼎之作——但这是冲着专利，而不是“Hello Moto”的广告去的。这笔规模惊人的交易将使谷歌从智能手机操作系统的供应商摇身一变，成为智能手机的制造商，这可能会让谷歌的一些合作伙伴感到紧张。但是， HTC公司（HTC）和三星公司（Samsung）等合作伙伴均对这笔交易表示满意，认为这笔投资会保护Android避免受苹果公司和黑莓手机生产商Research in Motion等竞争对手的法律攻击。这笔收购的焦点在于摩托罗拉公司高达17,000项现有及7,500项待批专利的宝库。谷歌一向致力于自我保护，这并不是什么新闻。今年年初，谷歌在北电网络有限公司（Nortel）的专利竞购大战中失利后，收购摩托罗拉可算是一次惊人的反击。野村证券（Nomura）在收购消息发布之后致投资者的信中写到，谷歌面临的专利危机有望就此平息。除了巨额的收购金额之外，这笔收购最大的顾虑是什么？花旗集团（CitiGroup）在发表的通告中警告称，鉴于过去监管延宕的情况，这笔交易最早要等到2012年才能完成。 译者：清远 |
1.Motorola Mobility Price: $12.5 billion Announced: August 2011 FTC Approval: TBD The crown jewel of Google's acquisitions -- but for its patents, not its "Hello Moto" ads. This monster deal will convert Google from smartphone OS provider to smartphone maker, which may make some of its other partners nervous. Companies like HTC and Samsung, however, have expressed satisfaction in the deal for its investment in the protection of Android from legal attacks by rivals such as Apple and Research in Motion. The key is Motorola's patent treasure trove of 17,000 patents and 7,500 awaiting approval. Google's struggle to protect itself is not new, and after its failure to buy Nortel's patent cache earlier this year, this move represents a stunning counterattack. In its note following the announcement today, Nomura wrote to investors that it expected the patent crisis for Google to now subside. The main concern -- besides the big-money price tag? CitiGroup's note warned that, given past regulatory delays, the deal may not close before 2012. |
