改变未来的6大科技新概念
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打造零售业的Hulu 约什•詹姆斯，Domo公司CEO 有时我大半夜坐在家里看电视，突然会想到：该买洗发水了。如果是以前的话，我可能要走到厨房，把“洗发水”三个字写在购物单上，但是现在我只要登录亚马逊（Amazon）的应用，敲进“洗发水”三个字，就会出现一款我喜欢的洗发水。我只要点击“现在购买”，他们就会给我快递过来。由于我有“亚马逊优惠”（Amazon Prime，亚马逊推出的一项减免快递费的快递服务——译注），因此两天内我就会收到这瓶洗发水。对我来说，这比以前方便太多了。随着时间的推移，网购的便捷会极大地改变我们每个人的消费方式。大型零售商们必须意识到这一点，因为亚马逊只会日益壮大。我曾经和一个负责家得宝（Home Depot）网络运营业务的家伙谈过这件事，他也认为这是个大问题。说真的，他们怎么能竞争得过亚马逊呢？所以必须出现一个我所谓的“零售业的Hulu”，集成这些零售商的产品信息，而且还有像“亚马逊优惠”这样的一键送货功能。谷歌绝对有能力做这件事，不过要想和亚马逊应用在便捷性上进行竞争，还是得有人挺身而出。因为说到底，我们不会一个个地使用“家得宝应用”、“沃尔玛应用”，也不可能把其他25个大零售商的应用一一都下载下来，因此必须有人把它们整合起来。 |
Create a Hulu for big box retailers. Josh James, CEO, Domo Sometimes I'll be sitting at home watching TV late at night thinking, I need to buy something like shampoo. Instead of putting it on the grocery list in the kitchen, I could just click on the Amazon app, type in "shampoo," and one kind I like will come up. I click "Buy Now," and it's on its way. And because I have Amazon Prime, I know I'm going to get it in two days. For me, that's faster than putting it on the list in the kitchen. That convenience is going to dramatically change the way I think all of us are going to consume over time, and the Big Box retailers need to figure that out because Amazon will only get bigger and bigger. I was talking to the guy from Home Depot who runs online for them, and he was saying that was a big issue. Really, how can they compete with Amazon? There needs to be what I'm calling the "Hulu of Big Box retail," where these retailers get together and there's one-click Prime-like shipping for all of them. Google could definitely do it, but someone needs to step up and compete with that Amazon's ease of use. Because frankly, we're not going to use that Home Depot app, Wal-Mart app, and 25 other apps for all the big box retailers out there. |
