大树底下好乘凉：苹果催生的商机
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装得下iPAD的时尚马甲 公司名称：Scottevest 所在地：爱德华州，太阳谷，凯彻姆 网站：scottevest.com 就在你以为自己什么都见识过了的时候，你发现有一个人穿着一件缝有iPad大小口袋的夹克。 Scottevest将时尚和功能融入其大约30种不同款式的服装中（夹克、背心、连帽衫、套头衫、长裤、短裤和衬衫），专为经常旅行的男女打造。其中最畅销的商品是面向iPad、iPad 2平板电脑和MacBook笔记本用户制作的衣服，口袋能完全贴合地放置他们的玩意儿。 该公司2000年推出之时是一家网络零售商，今年早些时候，开始通过指定零售商进行销售。旅行背心（The Travel Vest，售价100美元）拥有22个口袋，包括一个iPad专用口袋，开行业之先河。苹果的联合创始人史蒂夫•沃兹尼亚克是Scottevest公司的董事会成员。 Scottevest公司创始人兼CEO斯考特•乔丹说道：“这么多年来，史蒂夫•乔布斯一直是个人英雄，他不断创新的承诺鼓舞人心，他总是问‘下一个是什么？’。” 过去，乔丹每周都要出差，每次想妥帖地放置手机、电脑、房门钥匙、车钥匙的所有随身物品都会大伤脑筋，由此，这是乔丹创办公司的念头。他和他的妻子劳拉把这些麻烦事搬上了画板。他们开发出的时尚背心和夹克不仅能妥帖地存放物件，而且还触手可及。 乔丹一直记着iPod用户的需求，之后又增加了一项专利系统，避免各种数据线在衣服外面晃荡，或者和门柱、其他设备缠绕在一起。 “我们一直坚持跟上苹果世界的每一个发展步伐，我们用透明的触摸口袋适配iPhone触摸屏，”他说，“开始那些大而深的口袋是为了携带杂志或笔记本，最后都变成了携带Kindle的口袋。在苹果宣布iPad即将面世的那一刻，我就知道，我们已经在收纳iPad方面远远领先于其他对手。” |
Style and function Company: Scottevest Location: Ketchum, Sun Valley, Idaho Website: scottevest.com Just when you thought you had seen it all, you spot someone wearing a jacket with a pocket stitched the size of an iPad. Scottevest combines style and function with its line of about 30 different pieces of clothing (jackets, vests, hoodies, pullovers, pants, shorts and shirts) for men and women who travel often. Some of its best-selling items are those sold to iPad, iPad 2 and MacBook users, where pockets are sized just to hold these gadgets snugly. Initially an online retailer at the time of its 2000 launch, the company began selling through select retailers earlier this year. The Travel Vest ($100) has 22 pockets, including one just for the iPad, an industry first. Steve Wozniak, Apple's co-founder, sits on Scottevest's board of directors. "Steve Jobs has been a personal hero for many years," said Scottevest founder and CEO Scott Jordan. ''His commitment to constant innovation is inspirational and he always asks 'What's next?' " Jordan founded his company after struggling to keep all of his gadgets -- cell phone, computer, house key and car keys -- intact while traveling weekly for work. With his wife Laura, he took those frustrations to the drawing board. They developed vests and jackets that not only comfortably store items in a stylish way but also within reach. Keeping the needs of an iPod user in mind, Jordan later added a patented system to keep wires from dangling off clothing and getting tangled in a doorjamb or other device. "We have kept pace with every development in Apple's world by accommodating touch screen iPhones with our clear touch pockets," he said. "What started as a large, deep pocket for carrying a magazine or notepad became a pocket for carrying the Kindle. As soon as Apple announced the iPad, I knew we were already miles ahead of everyone else in terms of accommodating it." |
