大树底下好乘凉：苹果催生的商机
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为iPad量身打造的旅游杂志 公司名称：TRVL 所在地：荷兰 网站：trvlzine.com 纸价上涨、广告收入下降再加上订户减少，总而言之，杂志行业的日子很不好过。 不过，iPad改变了这一切，它引入了发行内容的全新媒介。TRVL是一家总部位于荷兰的英语杂志社，主要关注全球旅游胜地，这本杂志约一年前创刊，在业内率先专门为iPad打造内容。 “我们俩毫无经验，就开始在荷兰创办自己的杂志，”联合创始人迈克尔•艾林斯称，“现在我们的读者遍及全球193个官方承认的国家中的170个，我们的下载次数可以与平板电脑上最热门的杂志媲美。” 推出TRVL赢得了不少独特的机会，艾林斯透露，它是iPad上评价最高的消费类杂志。为了回馈读者的热情反响，艾林斯对该应用进行了更新，“全新的设计增加了全部25期往期杂志，还改善了地理定位功能。” 他说：“我们的下一个目标是打入整个iOS平台，包括iPad、iPhone、Apple TV及Mac电脑。” |
Making travel easier Company: TRVL Location: Netherlands Website: trvlzine.com Rising costs for paper, a decline in advertising, and fewer subscribers, have translated to hard times for the magazine industry. But the iPad changed all that, introducing a new medium on which to publish content. TRVL, a Netherlands-based, English-language magazine covering travel spots around the globe, was the first to provide content only to iPad users. It debuted about a year ago. "The two of us started making our own magazine from the Netherlands with no real experience," said co-founder Michel Elings. "Now we have readers in 170 of the 193 official countries in the world. And our download numbers compete with the best performing magazines on tablet." Launching TRVL has led to unique opportunities. It is the highest-rated consumer magazine on iPad, said Elings. In response to the enthusiasm, Elings updated the app with "a full redesign that includes all 25 'back issues' and added some better functionality with geolocation. Our next goal is to go after the whole iOS platform: iPad, iPhone and Apple TV, as well as the Mac," he said. |
