7大必备新锐玩具

迷你吸盘小怪兽

    公司名称：Zing Toys

    所在地：俄勒冈州波特兰市

    价格：一个装1.25美元，三个装2.99美元

    适用年龄：4岁及以上

    就是忍不住想捏泡泡包装袋怎么办？现在Zing Toys公司的产品让你有了新选择。

    Ickee Stikeez外形是小小的、黏乎乎的的怪兽形象，非常适合收藏。它的底部安有吸盘，孩子们可以把它们贴在任何地方，也可以把它们放在圆形的塑料包装盒里。

    不过最美妙的当属它们从一个平面上拔下来时发出的“啪”的声音。它们也符合孩子们收集东西的爱好。同时父母也不必太为钱操心。Ickee Stikeez系列有24个角色形象，每个售价仅为1.25美元。

    Zing Toys公司目前只有五年的历史，它是一家波特兰的小型玩具厂家，只有30名员工。该公司的高管约什•洛泽尔称：“我们的目标是生产一款又酷又有趣，并且并有创新性的产品。它既具有很高的娱乐价值，同时成本又很低廉。我们相信能够制造出一款由想象力创造的玩具，一款不需要电池，而且孩子们随时随地都可以玩的玩具。”

    洛泽尔表示，Ickee Stikeez还有一个实用的功能，成年人可能也会喜欢。他说：“如果你去参加一个宴会，不想把你自己的杯子和别人的弄混了，那就不妨在杯子上贴一个别致的Ickee Stikeez。”

    洛泽尔称，该公司针对Ickee Stikeez的营销方式也同样具有新意。“我们是一家小企业，所以我们也很支持小企业。”他说：“因此上个月我们通过5,000家独立的礼品和玩具商店发布了Ickee Stikeez。” 同时公司并没有花大价钱在电视上做广告，但Ickee Stikeez仍然卖得很火。

    “如果我们出去吃午餐，我们会把Ickee Stikeez粘在桌子上或吧台上。有意思的是，等我们再次光顾的时候，我们发现它们被粘在了收银机上，”洛泽尔说。

Ickee Stikeez

    Company: Zing Toys

    Location: Portland, Ore.

    Price: $1.25 for single pack; $2.99 for a triple pack

    Age: 4 and up

    Zing Toys may have the cute answer to popping bubble wrap.

    Ickee Stikeez, tiny, squishy, collectible monster figures, have tiny suction cups for feet. Kids can stick them anywhere, or keep them in their round plastic pods.

    The best part, though, is the popping noise that they make when pulled off of a surface. They also appeal to kids' tendency to collect items. But parents don't have to dole out lots of money either. Each of the 24 characters costs just $1.25.

    "Our goal was to make a cool, fun and innovative product that was high on play value but very low on the cost," said Josh Loerzel, executive with five-year-old Zing Toys, a small Portland toymaker with 30 employees. "We believe in making toys that are built on imagination, don't require any battery and kids can play with anywhere."

    Loerzel said there's also a functional value to Ickee Stikeez that grownups might appreciate. "If you're at a party and you don't want your glass mixed up, just stick a distinctive Ickee Stikeez on it," he said.

    Loerzel said the company is taking the same creative approach it adopts to make toys to also build buzz about them. "We're a small business and we're supporting small business," he said. "So we launched Ickee Stikeez last month through 5,000 independent gift and toy stores." Zing Toys is also shunning expensive TV ads and going viral, instead.

    "If we go to lunch, we leave Ickee Stikeez on the table or on the check. Funny thing is, when we go back, we find them there on the cash registers," said Loerzel.