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7大必备新锐玩具

7大必备新锐玩具

财富 2011-11-02
几款今年最新最酷的玩具正从几家小制造商手中走向市场,而这些小制造商正在悄然改变孩子们的玩耍习惯。以下五家公司生产的玩具有望成为2011年最热门的玩具。

    烦人的桔子系列玩具原型是一部网络动画片里的人物。

烦人的桔子

    公司名称:The Bridge Direct

    所在地:佛罗里达州伯卡拉顿市

    毛绒玩具和角色套系的价格:9.99美元

    适用年龄:4岁及以上

    “烦人的桔子”形成自己的产品线只是个时间问题。

    《烦人的桔子》(The Annoying Orange)是戴恩•伯迪希海默制作的一个网络动画连续剧,主角是各种会说话的水果和蔬菜。伯迪希海默给它们安上了自己的眼睛和嘴,让它们有了生命。

    这个动画连续剧的男一号是一只桔子,它总是喜欢用搞笑和刻薄的双关语来骚扰厨房里的其它东西。

    这个网络动画连续剧现在十分热门,据说在YouTube上的观看数已经超过了8亿次。

    发现《烦人的桔子》迅速窜红后,玩具制造商The Bridge Direct公司立刻借着这股东风,开始生产“烦人的桔子”系列玩具。The Bridge Direct公司去年独家生产的贾斯汀•比伯玩偶就是该公司第一款大获成功的玩具。

    The Bridge Direct公司的总经理乔治•沃卡斯称:“我们一直很关注孩子们在追什么。两年前我们就注意到了《烦人的桔子》的网络视频,后来一直对它保持着关注。”

    沃卡斯说,《烦人的桔子》在Facebook上吸了900万粉丝时,公司果断出手,获得了生产该玩具系列的许可证。“《烦人的桔子》的搞笑元素和《愤怒的小鸟》不相上下,”他说。

    今年11月,《烦人的桔子》的粉丝们就能买到绒毛版的角色玩具,以及六个主要角色组成的套系了。每个角色都带着一句招牌性的烦人语录。“烦人的桔子”系列玩具将在玩具反斗城独家发售。

Annoying Orange

    Company: The Bridge Direct

    Location: Boca Raton, Fla.

    Price: $9.99 for plush toys and collectible figures

    Age: 4 and up

    It was only a matter of time before the Annoying Orange got its own line of toys.

    The Annoying Orange is an animated web series created by Dane Boedigheimer, featuring a variety of talking fruits and vegetables. Boedigheimer brought the characters to life by superimposing his own eyes and mouth on them.

    The main character is the orange, who tries to annoy the kitchen crew with his hilarious and sarcastic exchanges.

    The webisodes became a hit and now boast over 800 million views on YouTube.

    Toymaker The Bridge Direct, which scored its first massive toy hit last year with its exclusive Justin Bieber dolls, quickly jumped onto this viral trend after spotting its explosive popularity.

    "We pride ourselves in keeping a pulse on what kids are following," said George Vorkas, general manager with The Bridge Direct. "We noticed the Annoying Orange web videos two years ago and kept an eye on it ever since."

    When Annoying Orange hit nine million fans on Facebook, Vorkas said the company decided to pull the trigger and lock in a license to produce a toy line. "Annoying Orange has the same fun factor as Angry Birds," he said.

    In November, Annoying Orange fans will be able to buy plush characters and a collection of six talking Annoying Orange figures, each with their own annoying phrases. All the toys launch exclusively at Toys R Us.

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