大众甲壳虫的前世今生

风华正茂：1958—1966年

    随着美国年轻人开始对正统文化感到反感，甲壳虫这款特立独行的轿车也“潮”了起来。Doyle Dane Berbach广告公司1959年搞了一个名叫“想想还是小的好”（Think Small）的广告宣传活动，后来被票选为20世纪百佳广告之首，正是因为它敏锐地捕捉到了这种正在生长的社会思潮。到了1965年，在德国沃斯夫堡的大众工厂，甲壳虫的年产量达到100万台。美国顾客要足足等上五个月才能拿到现车。

    甲壳虫的制造工艺也在快速变化。总体外观更加现代化，车内空间更加宽敞，同时还加大了侧面车窗和挡风玻璃。雨刷从前风挡右侧移到了左侧，后引擎盖只需按一个钮便可打开，而不是像以前那样需要扭动T型把手。另外车子也有了油表，从而取代了加油口的杠杆开关和备用油箱。

Trend-setting Beetles: 1958-1966

    As America's youth began their revolt against mass culture, Beetles became trendy. Doyle Dane Bernbach's 1959 "Think Small" campaign, later voted number one among 100 in the 20th century captured a growing zeitgeist. By1965, one million Beetles were rolling out of the Wolfsburg factory in Germany. Customers in the U.S. waited as long as five months to take delivery.

    Mechanical changes continued apace. The cabin grew airier, and the overall appearance got modernized when the side windows and windshield were enlarged. The windshield wipers now rested to the left side of the windshield instead of the right, the rear engine cover could be opened with the push of a button instead of the twist of a T-handle, and a conventional fuel gauge replaced the lever switch and reserve tank.