克莱斯勒组合拳打开新局面

吉普指南者

    克莱斯勒2007年推出了这款号称“平价吉普”的指南者，但当时并没有获得成功。由于它是在轿车平台上打造的，因此很多人批评它风格偏软，没有真正的吉普范儿。2011款指南者使用更加传统的吉普式格栅和全新内饰，而且通过了道路越野评级（trail-rated）认证，这款越野味儿十足的新指南者也在消费者中引起了强烈反响。汽车网站Edmunds.com的分析师杰里米•阿塞维多指出：“新指南者的仪表盘直接继承了大切诺基的设计元素，因此吸引了更多消费者的关注。”最初对大切诺基感兴趣的消费者也开始把目光投向了指南者，这两款SUV的造型一脉相承，但指南者的燃油经济性更好，而且起价也比大切低了将近10,000美元。2011新款指南者的销量已经增长了五倍。

Jeep Compass

    Chrysler's "chick Jeep" flopped when it was introduced in 2007. Based on a passenger car platform, it was judged too wimpy to be a true Jeep. But made more Jeep-like with a traditional grille, a new interior, and a brawny trail-rated model, the 2011 model has resonated with customers. "With the fascia of the new Compass taking its cues directly from the successful Grand Cherokee, it has garnered significantly more customer attention," says Edmunds.com analyst Jeremy Acevedot. "Jeep shoppers initially interested in the Grand Cherokee have begun looking at the Compass, which offers similar styling but with improved mileage and a starting price that's nearly $10,000 lower." Sales of the redesigned 2011 model have increased five-fold.