克莱斯勒组合拳打开新局面
《财富》
2011-11-15
克莱斯勒CEO塞尔吉奥•马基奥尼采取了一系列策略来刺激销量，使克莱斯勒重新成为消费者关注的对象。
|
微型车 自从上世纪90年代的道奇欧米尼（Dodge Omni）和普利茅斯地平线（Plymouth Horizon）之后，克莱斯勒就再也没有推出过微型车了，从而又把这块市场彻底让给了本田飞度、福特嘉年华、现代（Hyundai）雅绅特和日产（Nissan）骐达。不过克莱斯勒已经承诺未来将填补这片空白——这也是提升公司销量的另一个机会。微型车的利润虽然比较单薄，但是只要能带来新顾客，经销商们还是会欢欣鼓舞，而且由此带来的额外销量也会进一步巩固克莱斯勒的地位。 |
Subcompact shortcomings Chrysler hasn't produced a car for the subcompact segment since the Dodge Omni and Plymouth Horizon drove off to that big garage in the sky in 1990. That's ceded another chunk of the market to the likes of the Honda Fit, Ford Fiesta, Hyundai Accent and Nissan Versa. Chrysler promises to fill the void in the future -- another opportunity for additional sales. Profits will be scarce, but dealers will be happy to win new customers, and the additional volume will boost Chrysler's standing. |
