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菲亚特500

    马基奥尼希望通过菲亚特500将意大利汽车重新带回美国市场，但菲亚特500上市后的反响却并没有预想般强烈。首先是经销商的铺货速度慢于预期，另外由于美国汽油价格稳定，因此微型车对美国销售者的吸引力并不大。菲亚特500并没有给克莱斯勒的财务状况做出多大贡献。看来克莱斯勒的品牌总监奥利维尔•弗朗索斯有必要尝试一些新的营销理念了，因为好莱坞女星珍妮弗•洛佩兹代言的广告似乎并没起多大的效果。

Fiat 500

    Marchionne had hoped to relaunch Italian cars in the U.S. by bringing the appealing 500 to these shores, but the response has been less than robust. The dealer rollout has gone more slowly than expected, and stable gasoline prices don't give U.S consumers a compelling reason to buy minicars. Mostly bragging rights are at stake here -- the 500 doesn't contribute much to Chrysler's bottom line. Relighting sales will give marketing whiz Olivier Francois a chance to try out some new ideas because it looks like J.Lo ads during football games aren't going to move the metal for him.