小企业的5大营销奇招

5. 礼多人人爱

    LEFKO Renovations 是亚特拉大市的一家房屋翻新公司。公司老板戴维•勒夫科维奇从来不用常规的宣传材料。他每次开始房屋翻新项目之前，都会给附近的邻居写信，他会努力避免给街坊们带来不便。同时，他还鼓励人们随时向他投诉工程带来的任何不满。许多人都保留了他的信，并且被他的礼貌所打动，以后也会照顾他的生意。这家公司于四年前成立，目前营收已经达到7位数，年销售额增长率也从20%提高到了40%。

    本文作者凡尔纳•哈尼什为高管培训公司Gazelles Inc.的CEO。

    译者：阿龙/汪皓

5. Kill them with courtesy

    David Lefkovits, owner of LEFKO Renovations in Atlanta, avoids standard pitch letters. Instead, when he starts a home-remodeling project, he writes to the neighbors, saying that he wants to avoid inconveniencing them. He invites them to call him personally with any complaints. Many save his letters and, impressed by his courtesy, hire him later. The profitable four-year-old firm now has seven-figure revenue and sales growth of 20% to 40% a year.

    --Verne Harnish is the CEO of Gazelles Inc., an executive education firm.