菲亚特•克莱斯勒掌门人刮起汽车业旋风

    其管理风格的原则其实非常简单：在他眼里，功绩胜过头衔，杰出胜过平庸，竞争胜过封闭，责任胜过承诺。

    马尔奇奥尼全力将克莱斯勒和菲亚特融合为一体，并使之成为生机勃勃的具有全球竞争力的汽车厂商。此事迟早将成为商学院案例分析的经典教材。尤其是因为戴姆勒-奔驰公司（Daimler-Benz）操作拙劣，相形之下，它显得更为突出。

    马尔奇奥尼对于克莱斯勒-菲亚特的设想受到了广泛的关注。他成功地对这两家公司的管理层进行了整合，任命了一支由22名高管组成的团队，自然，所有人都直接向他本人汇报；同时，他还宣称，要对合并后的公司的多个品牌进行合理化管理，强化其核心资产。

    马尔奇奥尼认为，他的未来与两个品牌有关，那就是吉普和阿尔法•罗米欧（Alfa Romeo）。他准备将这两个品牌推向全球。克莱斯勒和蓝旗亚（Lancia）将分别在美国和意大利继续作为地方品牌存在。而道奇（Dodge）很可能会消亡。马尔奇奥尼已然将敞蓬小货车从新的Ram品牌中分离了出去，并赋予克莱斯勒独家销售小货车的权利，现在这款车型已被作为道奇大蓬车（Dodge Caravan）来销售。

    鉴于最近的经济形势，马尔奇奥尼重组克莱斯勒和菲亚特的进程注定不会一帆风顺。他在纽约的晚会上发表演讲时表示，导致美国金融危机的管理混乱“让我们濒临世界大决战的边缘”。他还补充说，欧元的出现“有可能结束一切。”他指责这两件经济大事催生了一个“乱世”。

    但是，他在竭尽全力地应对。本周，马尔奇奥尼对路透社（Reuters）表示，由于欧洲经济不稳定，菲亚特的资本投资计划因而推迟，他必须等待“更好的光景”出现，才能恢复菲亚特正常的产品发布节奏。但是，他说，欧元有希望度过眼下的危机，而国际市场亦会在未来一两个月内开始趋于稳定。

    最终，马尔奇奥尼还透露了自己的退休计划。他已经宣布，将留任至2015或者2016年，而其继任者将来自公司内部。穆拉利及福特应该结束人们对福特首席执行官继任人选沸沸扬扬的猜测，学学马尔奇奥尼的领导力以及开诚布公的做法。

    译者：大海

    The principles of his management style are simple: He values merit over rank, excellence over mediocrity, competition over insularity, and accountability over promises.

    In time, Marchionne's work in pushing together Chrysler and Fiat into a viable global competitor will be the stuff of business school case studies, especially when contrasted with the ham-fisted efforts of Daimler-Benz.

    Marchionne's vision for Chrysler-Fiat is coming into focus. He has integrated the management of the two companies with the appointment of a team of 22 executives -- all of whom report to him, naturally -- and begun to hint at a rationalization of the combined companies' multiple brands and a strengthening of its core assets.

    Marchionne believes that his future belongs to two brands -- Jeep and Alfa Romeo -- that he is prepared to take global. Chrysler and Lancia will remain local brands, anchored in the U.S. and Italy, respectively. And Dodge likely withers away. Marchionne has already separated out its pickup trucks from the new Ram brand, and given sole rights to Chrysler for the minivan now marketed as the Dodge Caravan.

    Recent economic events aren't making Marchionne's Chrysler and Fiat revamp any easier. In his New York speech, he characterized the deregulation that led to the U.S. financial crisis as "having brought us too close to Armageddon," and added that the creation of the euro "has the potential to finish the job." He blames the two events for having created "the age of outrage."

    But he's coping. Marchionne told Reuters this week that European economic uncertainty has caused Fiat to delay plans for capital investment and that he is waiting for "a better line of sight" before resuming its usual product launch cadence. But he said there is a better than even chance that the euro will survive the current crisis and that international markets should begin to stabilize in the next month or two.

    Finally, Marchionne is trying to provide some clarity about his retirement plans. He's announced that he plans to stay until 2015 or 2016, and that his successor will likely come from inside the company. Mulally and Ford could put an end to a lot of speculation and learn some lessons about leadership and openness from him.