姚明、Hello Kitty引领名人卖酒潮

Hello Kitty粉红当道

    全世界Hello Kitty的粉丝们有理由庆贺一番了。Hello Kitty这家三丽鸥公司（Sanrio）所创造的可爱小猫形象，明年将推出一系列加州红酒。

    两年前，三丽鸥在欧洲首次推出了Hello Kitty牌淡玫瑰露酒。尽管它从未在美国正式上市，但去年这种酒开始出现在一些酒类专卖店的货架上。

    公司称，顾客们看到这个孩子气的标识醒目地出现在商标上时，会产生形形色色的反应。公司发言人戴夫.马奇称：“要让顾客顺利接受这款产品是个挑战。但是Hello Kitty拥有大批20岁，30岁和40岁的粉丝，她们很喜欢我们的产品。”

Hello Kitty

    Cat lovers around the world have reason to celebrate. Hello Kitty, the lovable feline character created by Sanrio, will launch a line of California wines next year.

    Sanrio originally debuted its Hello Kitty sparkling rose wine in Europe about two years ago. Although it never officially launched in the U.S., the wine began to pop up in specialty liquor stores last year.

    The company says its customers have had mixed reactions when they see the child-like icon displayed prominently on the label. "It's a challenge to make sure it's received in the right way. But Hello Kitty has a huge following of 20, 30, and 40-year-old fans that love the product," says Sanrio spokesman Dave Marchi.