姚明、Hello Kitty引领名人卖酒潮

电视明星因酒惹祸

    弗兰克尔是作家、创业家，也是电视真人秀明星【她曾出演《纽约主妇》（Real Housewives of New York City）】。2009年，她首次以“瘦身女孩”玛格丽塔（一种鸡尾酒——译注）推出了自己的酒类品牌“瘦身女孩”（Skinnygirl）。这种混合酒大获成功，今年，弗兰克尔将它以1.2亿美元的价格卖给了Beam Global酒业公司（Beam Global Spirits）。

    从那时起，弗兰克尔又推出了一款白桑格利亚汽酒，一套恢复性的清洁系统（restorative cleansing system，它特别便于喝多了鸡尾酒后翌日清晨的清洁工作）以及一套护肤产品。

    9月，有报道称，全真超市（Whole Foods）的零售商发现，预调制的鸡尾酒并非像弗兰克尔宣称的那样天然，“瘦身女孩”玛格丽塔旋即被迫下架。这种酒并不含有标签上所列的成分，但弗兰克尔却吹嘘道，这种酒由“纯天然”成分制成，包含龙舌兰酒和龙舌兰蜜露（agave nectar）。随后，一对顾客对这一品牌提起集体诉讼，标的达1,000万美元，控告其开展不实广告，导致这一品牌的处境雪上加霜。

    译者：清远

Bethenny Frankel

    Author, business entrepreneur, and reality TV star Bethenny Frankel ("Real Housewives of New York City") debuted her Skinnygirl alcohol brand in 2009 with the Skinnygirl Margarita. The mixed drink was such a success that Frankel sold the cocktail to Beam Global Spirits this year for $120 million.

    Since then, Frankel has come out with a white sangria, a restorative cleansing system (convenient for a morning after one too many cocktails), and a skin care line.

    In September, Skinnygirl Margarita was pulled off Whole Foods shelves after the retailer reportedly discovered that the premixed cocktail wasn't as natural as Frankel claimed it to be. While the bottle didn't have ingredients listed on the label, Frankel had touted the drink to be made of "all natural" ingredients, including tequila and agave nectar. Salt was further poured on the brand's wound after a pair of customers filed a $10 million class action lawsuit alleging false advertising.