2011《财富》最愚蠢商业事件大盘点（上）

KC时装促销恶搞“阿拉伯之春”

    凯尼斯•柯尔在Twitter上利用埃及动乱来为自己的最新产品做广告，简直是愚蠢透顶。

    今年2月份，埃及解放广场（Tahrir Square）上的抗议活动不断升级。时装设计公司凯尼斯•柯尔（Kenneth Cole）的董事长却打趣道：“数百万人在开罗聚集，并引发骚乱。据说是因为我们的最新时装KC正式开始上线销售。”

    数小时后，柯尔在Twitter和Facebook上为自己的不当言论致歉，称并非“有意贬低埃及的严重局势。”

    但他的不当言论迅速引爆了媒体，Twitter界也很快进行了反击，发起了抵制KC的在线活动（#boycottKennethCole）。

    据《郝芬顿邮报》（Huffington Post）报道，有些人创建了名为@KennethColePR的冒牌公关账户，以讽刺他的言论，并发布了同样粗俗的虚假广告，比如“在新奥尔良，人们蜂拥前往凯尼斯•柯尔商店！”以及“衣柜单调至死？来我们的关塔那摩春季新装展逛逛吧。”

    —— 黑巴赫•优素福

Kenneth Cole sale sparks Arab Spring?

    Kenneth Cole committed quite the faux pas when he used the unrest in Egypt to plug his latest collection on Twitter.

    "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online -- KC," quipped the fashion house's namesake chairman in February, as protests in Egypt's Tahrir Square escalated.

    Cole apologized for the misguided tweet on both Twitter and Facebook within hours, saying that he wasn't "intending to make light of a serious situation."

    The gaffe ignited a media firestorm, and the Twittersphere snapped back with the hashtag #boycottKennethCole.

    Others created a satirical @KennethColePR account and tweeted equally uncouth but fake ads like "People from New Orleans are flooding into Kenneth Cole stores!" and "Wardrobe got you water-BORED? GITMO of our new spring collection," according to the Huffington Post.

    -- Hibah Yousuf