2011《财富》最愚蠢商业事件大盘点（下）

Twitter Dickbar先天不足成笑柄

    还记得Twitter的Dickbar吗？别搞错了，我们说的不是众议员安东尼•韦纳（指韦纳在Twitter上向女性网友发送个人色情照片的丑闻——译注）在社交媒体上的不幸遭遇。

    作为迈向盈利的步骤之一，Twitter为其iPhone应用增添了一个“快速栏（Quickbar）”，在这项应用的顶部插入试图推广的Twitter消息和流行主题。问题是：这个快速栏实际上遮住了部分信息流。用户们非常讨厌这个设计不佳的快速栏，并给它起了一个绰号Dickbar，用以嘲讽Twitter公司CEO迪克•科斯特洛。

    Twitter最初尝试着改进这个功能，但是后来，创始人之一杰克•多尔西重掌Twitter产品研发事务，此后没几天，Twitter就彻底放弃了这项功能。许许多多Twitter用户都打趣道：“叮咚，# Dickbar挂了！”——劳瑞•西格尔

Twitter's ill-fated 'Dickbar'

    Remember Twitter's Dickbar? No, we're not talking about Anthony Weiner's social media misadventures.

    As part of its forays into moneymaking, Twitter added a "Quickbar" to its iPhone app, inserting promoted tweets and trending topics at the top of the app. One problem: The bar actually covered up part of the tweet stream. Users hated the poorly designed bar and nicknamed it the "Dickbar," in homage to Twitter CEO Dick Costolo.

    Twitter tried to fine-tune the feature, but finally killed it just days after co-founder Jack Dorsey returned to lead Twitter's product development. As many, many Twitter users quipped: "Ding dong, the #Dickbar's dead!" -- Laurie Segall