2012前瞻:新车扎堆上市,大战一触即发
克莱斯勒(Chrysler) 在塞尔吉奥•马基奥尼的领导下回归的克莱斯勒(Chrysler)很难重现2012车型年的风光。墨菲也指出,克莱斯勒的换代率将低于行业平均水平。好在随着克莱斯勒吸收了菲亚特(Fiat)的生产工艺,其产品线将逐渐向小型车倾斜,而小型车一直以来都是克莱斯勒的软肋。即将上市的道奇达特(Dodge Dart)是一款采用了旧名字的新款紧凑型车,它将填补多年前停产的霓虹(Neon)轿车离去后的空白。道奇达特将于明年一月份在底特律展出,但克莱斯勒已经开始提前发布它的促销图片(如图)。 |
Chrysler Sergio Marchionne's comeback carmaker will be hard pressed to repeat 2012's gains, and indeed Murphy figures its replacement rate will come below the industry average. In Chrysler's favor: As Fiat engineering takes hold, its product mix will increasingly be skewed toward small cars -- long a Chrysler weakness. A new compact sedan with an old name -- Dodge Dart -- will fill the hole left by the long-departed Neon. Chrysler has been releasing teaser pictures (pictured) in advance of the Dart's unveiling in Detroit in January. |