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2012汽车业的异想世界

2012汽车业的异想世界

ALEX TAYLOR 2012-01-05
读者诸君大可以保留自己对汽车业走向的判断,认为一切将回归常态。本文提供的只是一些有趣的奇思妙想,仅供茶余饭后一乐。

豪车牵手奢侈品

    新款SL roadster预计售价将从10万美元起,因此梅赛德斯-奔驰(Mercedes-Benz)决定接受现实,启用“专为1%精英打造”(Cars for the 1%)的品牌口号。为了在吸引高端客户的比拼中不落人后,宝马将其美国总部从新泽西迁到了格林威治,而奥迪(Audi)更是与劳力士(Rolex)、爱马仕(Hermes)和路易威登(Louis Vuitton)等顶级品牌通力合作,推出了特别版豪车。

Top shelf

    With prices for the new SL roadster expected to start at well over $100,000, Mercedes-Benz decides to embrace the obvious and adopts the slogan "Cars for the 1%." Not to be outdone in appealing to upscale buyers, BMW moves its U.S. headquarters from New Jersey to Greenwich, while Audi introduces specialty editions co-branded with Rolex, Hermes, and Louis Vuitton.

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